We’ve all been a part of the frenzy to determine items for household and buddies as the vacation season approaches.
Many corporations even advocate beginning vacation procuring (plus social media and e-mail advertising and marketing campaigns) months early to keep away from delivery delays or out-of-stock notifications. The vacation season usually means a busy time for manufacturers — and that’s what occasions like Black Friday and Cyber Monday intend to capitalize on.
However sentiments are altering. Individuals are questioning and anticipating extra of the manufacturers they store from and 89 percent of buyers say they’d be loyal prospects of a model related to an excellent trigger, given related value and high quality. Manufacturers are additionally saying no to the flash flood of demand and the frenzy to provide that Black Friday presents incite.
On this article, we need to spotlight advertising and marketing concepts displaying how companies can use a Black Friday marketing campaign to do good as an alternative of encouraging the identical outdated shopper habits whereas sustaining a robust model goal.
Highlighting different companies to help on social media
As a substitute of sharing Black Friday offers, some companies select to spotlight small companies to help in a bid to present again to the neighborhood and discourage extra consumerism. It additionally helps highlight these small manufacturers to potential prospects.
Ocean Bottle, a reusable bottle model, highlighted different companies to help and why on Twitter and Instagram. The explanation, they shared, was to “…present how customers is usually a power for good by highlighting just a few small manufacturers that might use [your] help that 'do good' too."
The companies Ocean Bottle highlighted additionally match with the mission to ‘do good.’ One was From Babies with Love, a “purpose-led sustainable gifting model” that donates 100% of its earnings to orphaned and deserted youngsters worldwide.
DAME, a sustainable interval merchandise firm, took its highlight a step additional, creating present guides highlighting small companies in a single submit and educating customers in one other.