On this article, I’ll share all the important thing methods which have helped me develop to over 42,000 followers and how one can apply them to your LinkedIn.
LinkedIn carousels are an incredible content material format for a lot of causes. First, the LinkedIn algorithm prioritizes this content material format, most likely because of the visible enchantment and subsequent engagement. Very like Instagram carousels, they are typically very interesting as a result of they differentiate from the opposite forms of content material you would possibly come throughout in your feed.
In addition they are inclined to carry out fairly nicely – I’ve solely posted just a few, however they are typically one among my top-performing codecs, a win for my personal branding efforts. And in line with our inside information, they’ve the third-highest engagement charge after video and photograph posts at 4.2 percent.
Nevertheless, I’ll even be the primary to confess that they are often tough to work with, particularly in case your design abilities are sorely restricted. Due to instruments like Canva (and our handy guide to creating and scheduling this format in Buffer), that hurdle is more easy to climb – till you attain the subsequent one: thought technology.
So, on this article, I’ll provide you with some concepts in your subsequent carousel from completely different creators and share some greatest practices to make this participating format simpler than ever to supply.
1. Share information associated to your business
Retaining your viewers knowledgeable concerning the newest business information not solely positions you as a educated supply but additionally offers worth to your followers.
Listed below are two creators who’ve mastered the artwork of sharing business information via LinkedIn carousels:
Woman Energy Advertising makes use of a definite tone of voice and visible branding to share necessary social media updates.
Why this works: The carousel is visually interesting, and the data is offered in a concise, easy-to-understand format. This makes it straightforward for the viewers to remain knowledgeable concerning the newest developments and adjustments within the social media panorama.
Fairly Little Marketer shares their favourite advertising and marketing moments of the 12 months in a visually participating carousel.
Why this works: By highlighting key campaigns and explaining their effectiveness, they supply worthwhile insights and learnings for her viewers. The carousel isn’t solely informative but additionally invitations engagement by asking the viewers to share their very own favourite advertising and marketing moments.
2. Share firm tradition and worker highlights
Showcase your organization's tradition, values, and crew members via a carousel. This may help construct model consciousness, humanize your model, and construct belief together with your viewers. As an illustration, you possibly can create a carousel that includes worker spotlights or behind-the-scenes glimpses of your workplace.
Beehiiv makes use of LinkedIn carousels to welcome new hires. On this submit, they introduce two new staff, sharing their roles and expressing pleasure about their becoming a member of the crew.
Why this works: This method works as a result of it not solely introduces new crew members but additionally offers a way of the corporate's progress and international attain. It creates a way of neighborhood and exhibits that the corporate values its staff. This may help to draw potential staff and clients who worth a robust, inclusive firm tradition.
Deel, a world firm, makes use of LinkedIn carousels to spotlight particular person staff. On this submit, they highlight David Alejandro Lira, expressing their pleasure about having him on board and hinting at his potential future affect.
Why this works: This method works as a result of it places a face to the corporate, making it extra relatable and human. It additionally exhibits that the corporate values its staff and their particular person contributions. This may help to construct belief with potential staff and clients, who could also be extra more likely to have interaction with an organization that values its individuals.
3. Give step-by-step directions and recommendation
Use carousels to offer step-by-step directions or guides. This may be helpful for sharing how-to content material, tutorials, or ideas. For instance, you possibly can create a carousel that walks customers via organising a selected software program or instrument.
Jay Clouse shares a information to posting over the vacation season. He offers a step-by-step method to repurposing content material and scheduling posts.
Why this works: This method offers actionable ideas clearly and concisely. The step-by-step format makes it straightforward for the viewers to comply with alongside and implement the recommendation. Moreover, the well timed nature of the content material (posting over the vacation season) makes it notably related and helpful for the viewers.
Alex shares 5 issues everybody ought to learn about technique. He breaks down advanced strategic ideas into simply digestible factors.
Why this works: This method simplifies advanced concepts (technique) into simply comprehensible factors. The usage of a numbered record helps to construction the content material and information the reader via the important thing factors. This makes the content material extra accessible and interesting, serving to the viewers to higher perceive and apply the ideas.
4. Share attention-grabbing info and information
Sharing attention-grabbing information, trivia, or insights associated to your business or area of interest can place you as a thought chief and have interaction your viewers. As an illustration, you possibly can create a carousel highlighting little-known information about your business.
Mad Over Advertising shares an attention-grabbing truth about how Heinz is preventing ketchup fraud with a genius hack, 'The Label of Fact.'
Why this works: This method works as a result of it shares an intriguing story a few well-known model, which may seize the viewers's consideration. The submit additionally highlights the model's innovation and customer-centric pondering, which may encourage different companies and entrepreneurs. The knowledge is offered in a enjoyable and interesting means, making it extra more likely to be shared and remembered by the viewers.
Verneri Brander shares a comparability between Claude AI and ChatGPT for e-mail advertising and marketing. He offers insights into how these AI instruments can be utilized to create efficient e-mail advertising and marketing campaigns.
Why this works: This method works as a result of it offers worthwhile insights right into a trending subject (AI in e-mail advertising and marketing). The submit not solely shares info but additionally offers a sensible utility, making it extra helpful for the viewers. By sharing his experiences and opinions, Verneri provides a private contact to the submit, making it extra relatable and interesting.
5. Flip advanced information and concepts into simply digestible frames
Reworking advanced information or info into visually interesting slides is a wonderful method to make your content material extra accessible and interesting.
For instance, you possibly can create a carousel that breaks down a posh subject or showcases key statistics to assist your viewers higher perceive and retain the data.
Listed below are some creators who excel at turning advanced information and concepts into simply digestible frames:
Why this works: Josue's carousel successfully breaks down his content material system into easy, actionable steps. The clear and constant visuals make it straightforward for the viewers to comply with alongside and perceive the method.
Why this works: Chase's carousel highlights three design rules from an attention grabbing advert. The carousel itself is visually interesting, with clear and concise explanations that make it straightforward for the viewers to know the ideas and apply them to their very own advertising and marketing efforts.
Why this works: Erica's carousel focuses on the significance of parallelism in writing. By utilizing clear examples and explanations, she helps her viewers perceive the idea and easy methods to apply it to their very own writing. The visuals are easy and constant, making the content material straightforward to digest.
6. Showcase your services or products
Use carousels to showcase your services or products in a visually interesting means. By highlighting completely different options, advantages, or use instances with every slide, you possibly can reveal how your product solves a selected downside in your audience. For instance, you possibly can create a carousel demonstrating how your product solves a selected downside in your audience.
Jens Joseph Mannanal, Co-founder & COO at Passionfroot, shares a case research of how Superhuman, one of many largest and fastest-growing AI newsletters globally, leverages Passionfroot to streamline their workflow and sponsorship course of.
Why this works: This method works as a result of it offers a real-world instance of how the product (Passionfroot) solves a selected downside (inefficient and inconvenient methods of organizing sponsorships and monitoring funds). The submit additionally features a testimonial, which provides credibility and exhibits the product's worth. The carousel format permits for an in depth breakdown of the issue, answer, and outcomes, making the case research straightforward to comply with and perceive.
Distant, an organization that gives options for international employment, shares details about hiring expertise in Portugal. The submit highlights their companies, akin to visa sponsorship and customary onboarding processes.
Why this works: This method works as a result of it offers worthwhile info associated to the corporate's companies. By addressing potential challenges (like visa functions and well being checks) and explaining how their companies may help, Distant positions itself as an answer supplier. This makes the content material extra accessible and interesting, serving to the viewers to higher perceive the companies provided by Distant.
7. Create zero-click content material out of your current media
Zero-click content material presents worthwhile, standalone insights or participating materials with out customers needing to click on on a hyperlink.
Whereas clicking would possibly present further info, it's not required for customers to achieve worth from the content material. Listed below are some examples of nice zero-click content material pulled from current media.
We shared recommendations on creating content material pillars for social media platforms, offering a transparent and arranged framework for content material creation.
Why this works: This method presents worthwhile insights and recommendation straight throughout the carousel with out requiring customers to learn the entire article. The content material is concise, visually interesting, and simple to grasp, making it extra more likely to be shared and remembered by the viewers.
SparkToro shares analysis findings on how a lot internet site visitors social networks ship with out right attribution, shedding mild on the undercounting of social media and word-of-mouth referral site visitors.
Why this works: This method presents intriguing analysis findings straight throughout the carousel, making it straightforward for customers to know the important thing factors with out clicking a hyperlink. The content material is informative and thought-provoking, which may help place SparkToro as a thought chief and have interaction its viewers.
8. Share collaborative content material
Elevate your content material by embracing the facility of collaboration. Collaborative content material not solely offers a recent perspective to your viewers but additionally expands your attain by tapping into the networks of your collaborators. This technique might be notably efficient on platforms like LinkedIn, the place skilled networks intersect and overlap.
On this submit, Ryan Musselman collaborates with Richard van der Blom to share insights on easy methods to create a LinkedIn banner that positions you as an knowledgeable and attracts your superb clients. The submit offers a transparent, step-by-step information, full with examples and concepts for incorporating social proof into your LinkedIn banner.
Why this works: This method works as a result of it combines the experience of two thought leaders, offering a complete information that’s each sensible and actionable. By collaborating with Richard, Ryan can supply his viewers a recent perspective and extra insights. The submit encourages engagement by inviting the viewers to comply with and help Richard's content material. This not solely offers worth to Ryan's viewers but additionally helps to broaden Richard's attain, making a win-win state of affairs for each events.
On this submit, Thinkific promotes a webinar that includes Jon Youshaei, a high creator and educator.
Why this works: This submit works as a result of it presents direct worth to Thinkific's viewers, who’re doubtless within the subject of dialog. By bringing in an knowledgeable like Youshaei, Thinkific can present high-quality, related content material to its viewers. Moreover, the promise of a particular supply creates a further incentive for viewers to attend the webinar.
9. Sharing thought management or how-to content material
Share your experience and data via carousels that present worthwhile insights, ideas, or recommendation. This may help set up you as an authority in your area and entice new followers. As an illustration, you possibly can create a carousel that gives ideas for enhancing productiveness or shares insights on business developments.
Why this works: The submit combines private storytelling with instructional content material. Lara's story resonates together with her viewers, and her SLAY framework offers actionable recommendation that others can apply to their very own LinkedIn methods
Why this works: Sam’s submit empowers the viewers to share their very own experiences and learnings slightly than conforming to generic content material norms. It additionally promotes the concept that LinkedIn could be a platform for real connections and private progress, not simply enterprise transactions.
Why this works: This submit works as a result of it challenges typical knowledge and presents a recent perspective on content material creation.
10. Spotlight members of your viewers or neighborhood
Highlighting members of your viewers or neighborhood is a robust technique to foster engagement and construct a way of belonging.
Passionfroot showcases the work of assorted creators of their "Creator Gallery." This not solely highlights the creators' specialties but additionally offers them with potential sponsorship alternatives.
Why this works: By showcasing the creators which might be a part of its clientele, Passionfroot isn’t solely selling their work but additionally constructing a way of neighborhood. This technique can result in elevated engagement, as creators really feel acknowledged and valued, and it could additionally entice new creators to the platform.
Klaviyo has constructed a thriving neighborhood the place customers and companions can be taught, develop, and share recommendations on enhancing their ecommerce companies. They encourage energetic participation and even counsel that members search the neighborhood for solutions earlier than beginning a brand new thread.
Why this works: This method not solely fosters a way of neighborhood but additionally positions Klaviyo as a worthwhile useful resource hub. It encourages peer-to-peer studying and engagement, which may result in elevated buyer loyalty and model advocacy.
ConvertKit highlights how Allea Grummert navigates the problem of recommending different creators with out shifting her viewers's consideration away from her personal work.
Why this works: This method offers worthwhile insights to different creators and fosters a way of neighborhood. It additionally positions ConvertKit as a thought chief within the creator financial system, providing sensible recommendation and options to widespread challenges.
11. Share micro interviews
Micro interviews are a concise and interesting method to share insights from business consultants or thought leaders. These bite-sized interviews can present worthwhile info to your viewers in a digestible format, making them superb for platforms like LinkedIn, the place customers typically devour content material on the go.
On this submit, Eddie Shleyner, founding father of VeryGoodCopy.com, shares a 165-word "Micro-Interview" with copywriter, artistic director, and creator Cameron Day. The interview is concise, with clear questions and solutions, offering worthwhile insights with out losing the viewers's time
Why this works: This method offers worthwhile insights in a concise and interesting format. The micro-interview format respects the viewers's time, making it extra doubtless for them to interact with the content material. Moreover, by that includes an business knowledgeable, Eddie can present his viewers with distinctive insights and views, additional enhancing the worth of his content material.
Greatest practices to contemplate when creating LinkedIn carousel posts
Making a LinkedIn carousel that stands out and engages your viewers requires a mix of creativity, technique, and a spotlight to element.
We’re not afraid to defer to the knowledgeable, and nobody has extra LinkedIn experience than Richard van der Blom, an knowledgeable LinkedIn marketing consultant. He shared some best practices for LinkedIn carousels which might be immensely worthwhile, which we’ve integrated into the next record.
- Construction your carousel for simple consumption: Goal for round 12 slides, with 25-50 phrases per slide and 500 characters to maintain your content material digestible and preserve viewers curiosity.
- Inform a narrative: Use your carousel to take the reader on a journey, whether or not sharing insights, presenting a case research, or explaining an idea. This storytelling method helps to interact your viewers and make your content material memorable.
- Embrace a transparent call-to-action (CTA): What would you like your viewers to do after viewing your carousel? Whether or not it's visiting your web site, signing up for a publication, or downloading a useful resource, ensure to incorporate a transparent and compelling CTA.
- Preserve constant visible branding: Design your carousels together with your model's colours, fonts, and magnificence to create a cohesive and recognizable look. This consistency helps to strengthen your model id and make your content material stand out within the feed.
- Optimize for cell viewing: Since many LinkedIn customers entry the platform on their cell gadgets, guarantee your textual content is giant sufficient to learn and your visuals are clear on smaller screens. It will enhance the consumer expertise and improve engagement.
There are additionally just a few widespread threads throughout the examples we’ve shared that may enable you enhance your LinkedIn carousels. Essentially the most profitable carousels:
- Distill mandatory info for his or her viewers right into a digestible and fun-to-read format.
- Distinct branding and visuals that keep constant week over week.
- Does the work for the viewers by pulling from completely different sources for one cohesive piece of content material.
- Transforms advanced information and data into simply digestible frames.
As you discover these concepts, keep in mind to create carousel content material that’s participating, visually interesting, and related to your viewers.