Easy methods to Deal with a Retreat: 16 Suggestions from Bufferoos as We Head to Cancún

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The Buffer group is heading out on our first retreat since 2019! I requested the retreat veterans for recommendation on profiting from the journey as a beginner. TikTok Might be Banned in the U.S.: What It Means for Buffer and How Marketers Can Prepare

Right here we go once more. If you happen to work in social media, it’s nothing new to adapt and alter your technique primarily based on the ever-changing algorithms and the rise and fall of social networks. (Who else was on Vine? 🙋🏻‍♀️) However, after all, we want you didn’t should.

The newest wave for social media entrepreneurs and creators is that TikTok is likely to be banned within the U.S. The short-form video app has change into one of the widely-used social media platforms and is credited with impacting developments and cultural shifts.

Nevertheless, there was an ongoing battle within the U.S. over privateness considerations for the Chinese language-owned firm. At present, TikTok’s mum or dad firm is being requested to promote the corporate or doubtlessly be banned in america.

TikTok is a beloved platform by creators and customers as a result of anybody can go viral and construct an viewers with out tons of preliminary followers, not like different social networks. As of late, most corporations have a TikTok technique, and there’s no scarcity of examples of TikTok helping with enterprise progress or skyrocketing somebody right into a full-time creator.

At Buffer, many of us in our group benefit from our TikTok scheduling of their social media strategies. So, what wouldn’t it imply if TikTok have been banned within the US, and the way can social media entrepreneurs put together? We’ll try to reply these questions beneath.

What does the potential TikTok ban imply for Buffer customers within the U.S.?

There are a number of unknowns round what it could imply for TikTok to be banned within the U.S., so we’re not totally positive what it could appear like for Buffer, both.

There isn’t any precedent for the U.S. banning an app outright. What is going to occur to U.S.-based Buffer customers’ related TikTok accounts will rely upon any motion the U.S. authorities or TikTok takes. We are going to maintain this weblog put up up to date as we study extra.

How can entrepreneurs put together for a TikTok ban?

There are nonetheless a number of unknowns, however if you’re the kind that wishes to arrange prematurely, we perceive that. Listed here are a number of steps you’ll be able to take to begin getting ready in case TikTok does get banned.

1. Obtain all of your TikTok movies

No matter whether or not or not TikTok is banned, it’s a good suggestion to again up your content material, as you don’t wish to lose the entire nice movies you’ve created thus far. If you happen to used Buffer to put up your content material to TikTok, then you’ll have entry to your entire content material within the Despatched Posts tab.

If you wish to go the additional step, it can save you your movies to your cellphone's digital camera roll or add them to a cloud storage service like Dropbox.

Obtain your TikTok movies by:

  1. Click on on the video you wish to obtain
  2. Click on on the three dots within the backside proper nook
  3. Click on "Save video"

You’ll see a affirmation that your video is downloading and when it’s completed being saved.

Downloading movies additionally means that you’ve got entry to them if you wish to repost them to other social channels — a wise social media technique that we advocate.

2. Inform your viewers the place else to search out you

If TikTok is the place you could have a majority of your viewers, you’ll wish to inform them the place else they will discover you when you or they lose entry to the app. Just remember to’ve shared the highest different social networks and owned channels, like your web site, hyperlink in bio, and publication, to allow them to keep up a correspondence.

Right here’s an instance from UnderTheDeskNews, who discuss in regards to the potential TikTok ban and level their viewers to their podcast.

@underthedesknews #tiktok #tiktokban #biden #socialmedia #breakingnews ♬ original sound – UnderTheDeskNews


Replace the hyperlink in your bio in your TikTok profile to be an evergreen hyperlink. If TikTok is banned, there’s an opportunity you gained’t be capable to replace this hyperlink, however worldwide viewers may nonetheless be capable to see it and click on by, so be sure that’s a hyperlink you’ll be able to go away up in your TikTok account.

We advocate utilizing Begin Web page as a fast and free link-in-bio tool that you may maintain up to date.

4. Evolve your social media advertising technique

If TikTok is part of your general social media marketing strategy, you’ll want to begin making shifts when you or your viewers can now not entry the app. We advocate investing in rising a number of social media networks, like Instagram and LinkedIn, alongside TikTok.

If short-form movies are your jam, then begin Instagram Reels and YouTube Shorts, the 2 different main platforms for sharing that content material model.

TikTok doubtlessly being banned can be an unfriendly reminder of the significance of rising an viewers on the platforms and companies you could have extra management over. It’s a very good time to maintain your web site updated, get arrange with a link-in-bio software, and make sure you’re leveraging your newsletter to its fullest potential.

This case remains to be in flux, and we don't know what the end result might be. For now, one of the best factor to do is keep knowledgeable and put together for potential adjustments. We’ll maintain this weblog put up up to date as we study extra.

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