Easy methods to Overcome LinkedIn Private Branding Challenges (+ AI Instruments to Use)

Home » Easy methods to Overcome LinkedIn Private Branding Challenges (+ AI Instruments to Use)

The trail to constructing a strong private model and unlocking all these alternatives comes with many challenges. Listed below are some concepts for overcoming them with the help of AI.TikTok Might be Banned in the U.S.: What It Means for Buffer and How Marketers Can Prepare

Right here we go once more. In the event you work in social media, it’s nothing new to adapt and alter your technique based mostly on the ever-changing algorithms and the rise and fall of social networks. (Who else was on Vine? 🙋🏻‍♀️) However, in fact, we want you didn’t should.

The newest wave for social media entrepreneurs and creators is that TikTok may be banned within the U.S. The short-form video app has grow to be one of the crucial widely-used social media platforms and is credited with impacting developments and cultural shifts.

Nevertheless, there was an ongoing battle within the U.S. over privateness considerations for the Chinese language-owned firm. At the moment, TikTok’s father or mother firm is being requested to promote the corporate or probably be banned in the US.

TikTok is a beloved platform by creators and customers as a result of anybody can go viral and construct an viewers with out tons of preliminary followers, not like different social networks. As of late, most corporations have a TikTok technique, and there’s no scarcity of examples of TikTok helping with enterprise development or skyrocketing somebody right into a full-time creator.

At Buffer, many of us in our group make the most of our TikTok scheduling of their social media strategies. So, what wouldn’t it imply if TikTok have been banned within the US, and the way can social media entrepreneurs put together? We’ll try to reply these questions beneath.

What does the potential TikTok ban imply for Buffer customers within the U.S.?

There are a number of unknowns round what it will imply for TikTok to be banned within the U.S., so we’re not totally certain what it will seem like for Buffer, both.

There isn’t a precedent for the U.S. banning an app outright. What’s going to occur to U.S.-based Buffer customers’ related TikTok accounts will rely on any motion the U.S. authorities or TikTok takes. We are going to preserve this weblog submit up to date as we be taught extra.

How can entrepreneurs put together for a TikTok ban?

There are nonetheless a number of unknowns, however if you’re the kind that wishes to organize prematurely, we perceive that. Listed below are just a few steps you may take to start out making ready in case TikTok does get banned.

1. Obtain all of your TikTok movies

No matter whether or not or not TikTok is banned, it’s a good suggestion to again up your content material, as you don’t need to lose the entire nice movies you’ve created to this point. In the event you used Buffer to submit your content material to TikTok, then you’ll have entry to all your content material within the Despatched Posts tab.

If you wish to go the additional step, it can save you your movies to your telephone's digicam roll or add them to a cloud storage service like Dropbox.

Obtain your TikTok movies by:

  1. Click on on the video you need to obtain
  2. Click on on the three dots within the backside proper nook
  3. Click on "Save video"

You’ll see a affirmation that your video is downloading and when it’s completed being saved.

Downloading movies additionally means that you’ve got entry to them if you wish to repost them to other social channels — a sensible social media technique that we suggest.

2. Inform your viewers the place else to seek out you

If TikTok is the place you’ve gotten a majority of your viewers, you’ll need to inform them the place else they’ll discover you in the event you or they lose entry to the app. Just be sure you’ve shared the highest different social networks and owned channels, like your web site, hyperlink in bio, and e-newsletter, to allow them to communicate.

Right here’s an instance from UnderTheDeskNews, who discuss in regards to the potential TikTok ban and level their viewers to their podcast.

@underthedesknews #tiktok #tiktokban #biden #socialmedia #breakingnews ♬ original sound – UnderTheDeskNews


Replace the hyperlink in your bio in your TikTok profile to be an evergreen hyperlink. If TikTok is banned, there’s an opportunity you gained’t be capable of replace this hyperlink, however worldwide viewers would possibly nonetheless be capable of see it and click on by way of, so make it possible for’s a hyperlink you may go away up in your TikTok account.

We suggest utilizing Begin Web page as a fast and free link-in-bio tool you can preserve up to date.

4. Evolve your social media advertising and marketing technique

If TikTok is part of your general social media marketing strategy, you’ll want to start out making shifts in the event you or your viewers can now not entry the app. We suggest investing in rising just a few social media networks, like Instagram and LinkedIn, alongside TikTok.

If short-form movies are your jam, then begin taking a look at Instagram Reels and YouTube Shorts, the 2 different main platforms for sharing that content material model.

TikTok probably being banned can also be an unfriendly reminder of the significance of rising an viewers on the platforms and providers you’ve gotten extra management over. It’s time to maintain your web site updated, get arrange with a link-in-bio instrument, and make sure you’re leveraging your newsletter to its fullest potential.

This example remains to be in flux, and we don't know what the result might be. For now, one of the best factor to do is keep knowledgeable and put together for potential modifications. We’ll preserve this weblog submit up to date as we be taught extra.

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