Fractional CMO: Reinventing Advertising Methods

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Fractional CMO: Reinventing Marketing Strategies written by John Jantsch learn extra at Duct Tape Marketing

 Advertising Podcast with John Jantsch On this episode of the Duct Tape Advertising Podcast, I’m doing a solo present, and I’m gonna discuss how Fractional CMOs are changing into more and more common amongst enterprise house owners and advertising and marketing businesses. Key Takeaway: Technique is without doubt one of the most important components to working a profitable enterprise in the present day. Whether or not you […]

From Stress to Success: The Groundbreaking Strategies for Optimal Health and Performance written by John Jantsch learn extra at Duct Tape Marketing

The Duct Tape Marketing Podcast with John Jantsch

On this episode of the Duct Tape Advertising Podcast, I interviewed Jennifer Watson, a healer, high-performance coach, and breakthrough speaker. Because the founding father of Jennifer Watson Leadership, she is on a mission to assist leaders heal and speed up their deeper objective of affect by way of very important wellness, management genius, and potent talking.

Embark on a journey from stress to success as Jennifer shares groundbreaking methods for optimum well being and efficiency in management. Discover the transformative energy of morning rituals, specializing in the very important connection between nature, breath, and motion.

Key Takeaways

On this illuminating episode, Jennifer Watson, a seasoned healer and high-performance coach, shares transformative insights to information leaders from stress to success. Emphasizing the pivotal function of morning rituals, she unveils a 3-step method for management mastery, emphasizing daylight publicity and intentional breathwork. Watson explores the very important connection between nature, breath, and motion, advocating for the transformative energy of outside publicity and conscious practices. By means of a sensible information, listeners achieve actionable methods for morning transformation, delving into the science-backed rituals contributing to optimum well being. Watson’s morning routine serves as an alchemical blueprint, merging stress discount, mindset mastery, and bodily well-being for holistic management excellence. From stress discount methods to fostering a people-centric tradition, Jennifer Watson’s experience offers a complete roadmap for leaders looking for to navigate the complexities of labor and creativity whereas reaching peak efficiency and optimum well being.

Jennifer Watson’s experience offers a complete roadmap for leaders aspiring to thrive in each their private {and professional} lives.

Questions I ask Jennifer Watson:

[00:41] What points of your background led to your entrepreneurial journey as a high-performance coach?

[04:11] Do you imagine your expertise as an athlete helped in your wellness method to management?

[07:10] Would you agree that quite a lot of leaders are understanding the worth of wellness in opposition to hustle tradition?

[14:50] Would you agree that this method may result in an extended and extra fulfilled life?

[15:06] When starting with a brand new shopper is there a one-size-fits-all method or is each step streamlined to every want?

[20:17] The place can folks join with you ?


Extra About Jennifer Watson:

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John (00:08): Whats up and welcome to a different episode of the Duct Tape Advertising Podcast. That is John Jantsch. My visitor in the present day is Jennifer Watson. She’s a healer, high-performance coach and breakthrough speaker on a mission to assist leaders heal and speed up their deeper objective of affect by way of their very important wellness, management genius and potent talking. She does this by way of her firm, Jennifer Watson, management. So Jennifer, welcome to the present.

Jennifer (00:34): Thanks a lot for having me, John. It is an honor to be right here going into the vacation season and simply honored to serve your neighborhood.

John (00:41): So you’ve got, let’s examine, not essentially a typical background entrepreneurial background. So I all the time generally like to say, how’d you get right here? What was your journey that led you to this being what you have been meant to do in the present day?

Jennifer (00:56): Completely. I began as a excessive degree athlete. I used to be a two-time, All-American observe and discipline athlete. Was once fairly quick everybody, and go determine. I had my chair of accidents and I began getting within the wellness and bodily remedy world as a result of I had bodily remedy. I went to medical doctors to assist with accidents. And through that entire journey I used to be additionally scuffling with despair and anxiousness. And I began realizing as an athlete that wellness and health really integrated greater than bodily. It was psychological, emotional, religious. And it began my journey towards not solely therapeutic myself and optimizing total well being, however understanding that well being is thoughts, physique, soul. And due to my thought course of on the best way to interact well being in a extra highly effective means, I began my very own apply just some years after I graduated from PT college as a result of I felt that conventional means of well being care, no less than within the areas of true therapeutic and optimizing even efficiency with Hilo athletes was lacking some items.

(01:57): So my apply has all the time integrated thoughts, physique, soul optimization. And from there I simply took it within the final 4 to 5 years into teaching and consulting and talking as a result of what I discovered is past my 4 brick partitions of therapeutic, folks in management positions and government and enterprise management positions needed this info. And I knew, pay attention, how can I speed up this info extra powerfully within the workforce? And that is after I turned a coach marketing consultant. And now I get to additionally converse throughout the nation on points of psychological emotional wellness in addition to actually staying into efficiency and workforce productiveness, irrespective of the surroundings you can actually achieve success and maintain your well being it doesn’t matter what life offers you. And that is simply an honor for me to do all through the years that I’ve had right here.

John (02:47): So I am envisioning you engaged on anyone’s knee after which chatting them up about management abilities and it simply blossomed from there. Is there slightly reality to that?

Jennifer (02:59): It is completely, it is actually attention-grabbing as a result of lots of people that got here to me, John, have been excessive performers, enterprise leaders, executives that had bodily points but additionally had some anxiousness and despair or had some efficiency and productiveness points with their workforce. So after all after working with them for some time, that is after they began getting a few of my experience. I used to be main groups and I used to be fairly good at it and giving them recommendation on that. So it was a pure bridge. Such a terrific query, John, as a result of folks ask me, how did you go into teaching, consulting, and talking out of your PT apply, brick and mortar, it was really an easy bridge to craft as a result of what you simply mentioned, lots of people have been drawn to the kind of work I did as excessive performing enterprise leaders, and I acquired to only use my abilities as a wellness supplier and a management particular person as a result of I used to be rising my very own enterprise. So the 2 acquired married collectively to essentially deliver out the teaching, consulting and talking, and nobody’s ever requested me that. So thanks for asking.

John (03:53): I additionally, I’ve all the time mentioned for years, I believe lots of people underestimate the bodily facet and possibly the kind of parallels to being an athlete to working a enterprise. I imply, it is extremely bodily demanding. There’s quite a lot of the, it’s essential have relaxation, it’s essential apply, it’s essential carry out on recreation day. I simply assume there’s quite a lot of parallels. Do you’re feeling like your background as an athlete actually helped you sort of perceive what was lacking possibly in leaders and in entrepreneurial journeys?

Jennifer (04:22): It is attention-grabbing. Quite a lot of executives and leaders which might be drawn to me are prior athletes. So it is humorous you need to ask that query. And I’ll say this, I discovered about management performing in several environments, in environments that weren’t possibly optimum for race efficiency in a robust means. So I’d agree with you, there’s quite a lot of issues I discovered in efficiency, psychological edge mastery and management as an athlete. Nonetheless, I need all of you to get this. What I additionally discovered is a few issues that have been detrimental as an athlete that I needed to study to transition into totally different ability units for myself and for the people who I work with to assist management and efficiency otherwise. What I imply by that’s this, John, and I believe it must be very clear as a result of quite a lot of excessive performers and athletes, former athletes see performing arduous as pushing by way of, as getting by way of the arduous stuff as in any respect prices of typically well being, simply get it carried out and achieve success.

(05:22): And what occurred is quite a lot of enterprise leaders have been tanked, have been exhaust and overwhelmed, and I questioned that. I am like, there’s acquired to be a simple means within the enterprise management world to do issues you can really be wholesome and very important and truly nonetheless be a terrific enterprise chief. So a number of the issues I took from being an athlete that you simply needed to push by way of did not work in enterprise. So the issues I did extrapolate that have been good as an athlete have been highly effective in management and efficiency. However one factor I actually really feel downloaded simply to share along with your viewers is definitely how the transition for me was totally different, changing into a frontrunner that I needed to get a special relationship with resilience, I needed to get a special relationship with efficiency as a result of if I stored up the entire athletic press on, do not inform anybody, suck it up buttercup.

(06:08): That is after I began self imploding to be fairly frank in my well being, in my relationships, Albany in my backside line after I began shifting what efficiency meant to me and the connection with it and shifting how I may shift that for my workforce and be a greater chief in a more healthy state is definitely the place my backside line took off, the place the productiveness and efficiency of my workforce took off. So I did take highly effective issues from being an athlete, however the largest caveat I’d give the leaders now could be watch out in regards to the push push state of affairs. I am not saying that is not obligatory every so often, however I am going to say on common it’s essential be in a calmer circulate state for you and your workforce to truly present worth and get issues carried out efficient on a time whereas preserving your well being

John (06:52): Nicely. However one of many factors there although, I believe athletes are particularly at a really excessive degree the place there’s thousands and thousands of {dollars} on the road of their efficiency. I imply relaxation is as equally as essential as apply vitamin is equally as essential as weightlifting. And I believe that quite a lot of leaders are beginning to get up to that entire, I acquired to maintain my physique if I’ll make it by way of this product launch or one thing. And I believe that is a extremely wholesome factor that I believe is lastly beginning to land and push out kind of the hustle hustle method.

Jennifer (07:29): It is attention-grabbing as a result of folks clearly most likely such as you, John, say, what are the highest three issues that you simply assume leaders want, particularly publish to 2020, what do you assume accelerates them? It makes them possibly above the remaining, like go from good to nice and even from common to good at a robust fee. And I’ll say from a bodily sense, sleep is massively essential. There’s a lot analysis on this and I am speaking about sleep by the way in which, previous to midnight. You optimize extra REM sleep and deep sleep if you’re getting extra hours earlier than midnight. And I’d say it is an lively exercise everybody. In order that’s a primary. Quantity two, I am going to enter slightly bit later, however it has to do some bit with vitamin. That is a great factor that can assist with all leaders. However a second intermediary that I really need folks to get, as a result of folks ask me this on a regular basis, should you may decide only one factor, and I do not assume it is only one factor ever, I do not ever assume, but when I needed to decide one factor that might actually assist leaders be higher leaders, assist them speed up their efficiency, their productiveness, create good workforce tradition and connectness of their workforce and make quite a lot of freaking cash doing it, is that this, all people pay attention up.

(08:33): You need to study to handle, refine and grasp your emotional state. It would not matter if one thing exterior has triggered you into dangerous emotional state or one thing inside. A perception has put you in an emotional state, massive or small, it doesn’t matter Everybody, when you’ve got feelings that you simply can’t harness to give you the results you want as a substitute of in opposition to you, you’ll lose hours perseverating within the emotion, perseverating within the perception and lose connection to your workforce and productiveness. So I educate quite a lot of frameworks in my enterprise and on my workforce in addition to quite a lot of leaders in workshops and displays on methods to grasp and harness irrespective of if it is no matter it is coming from. And also you guys, that covers quite a lot of issues from backside traces to communication to dropping workers ultimately minute to all the things to possibly some private stuff taking place at house.

(09:27): And these templates actually assist folks perceive how to try this. While you do this, it recreation modifications all the things. And I see that leaders are understanding the worth of that, particularly since 2020. So I’d say sleep is primary from a bodily sense. Even over train, everybody, I am a excessive degree say that primary is sleep. Quantity two is the emotional regulation and mastery that I actually, actually need to delve into within the third. I can discuss in a second, however I might like to reply any questions you’ve got on that. However that is a giant one for lots of leaders and groups.

John (10:00): Yeah, and I believe quite a lot of it simply turns into computerized response. I imply, there’s quite a lot of issues that push our buttons all through the day. And I do see this, and I do know you discuss quite a bit about meditation and pausing and mindfulness, that are all sort of practices to kind of deliver all that again in, I believe is the longer I keep on this, the extra I notice how beneficial that’s. And I most likely would not go so far as saying I management my feelings on a regular basis, however I notice after I’m being acted on versus me mindfully performing. And I believe that turns into, that is an incredible ability for certain.

Jennifer (10:34): And the factor is, everybody, by the way in which, I can simply offer you sort of a software proper now simply assist achieve traction on this. However there are some people who simply have some core triggers that they only cannot get rid on their very own. That is why we now have coaches and consultants to assist folks navigate by way of that. I imply, we’re human, everybody. And irrespective of what number of instruments we strive on our personal and obtain from our YouTube, there is likely to be occasions that you simply want help and that is okay. One factor that can assist phrases are highly effective, John, and what you mentioned about making an attempt to handle your feelings. I all the time say you guys shifting the phrases. So should you’re feeling depressed, offended, unhappy, pissed off, particularly these I name ’em extra the detrimental feelings or detrimental emotions, I all the time say change the phrases should you’re feeling offended, like I am curious.

(11:14): Okay, curious everybody, that is a robust phrase. It has the next frequency to, I am curious why I’m feeling anger proper now. And if you permit your self to decide on a special phrase, it really calms the nervous system all people. It is actually essential to calm your nervous system, to get it on board to sit back out so it is open to its air pollution or an concept or a motive on this case why you might be offended. So if you select totally different phrases, it already begins chilling out slightly bit. I am not saying quite a bit on a regular basis relying on the place the set off’s coming from, if there’s trauma behind that, however quite a lot of occasions it is no less than going to sit back you out. After which that is what the mind does when it begins calming down the calm, parasympathetic state, the calm state of your nervous system. It is in additional optimum use of mind sources.

(11:59): It desires to create a possibility and answer for you. It is going to begin searching for solutions if you ask a query. So if you ask questions, I am curious, why am I having anger proper now? You will discover the way you begin journaling, determine from their why after which typically the answer. So that may create some momentum, you guys, for you, there’s generally extra depth, there’s extra layers to that, particularly there’s different workforce members concerned. However it’s a good way that can assist you begin mastering that and transferring ahead as a result of you are going to achieve productiveness, efficiency and finally your backside line. So these are massive issues for emotional regulation. So we talked about sleep, we talked about emotional regulation. And the third factor actually even earlier than train, you guys additionally did not say train but. That is the fourth. The third is basically vitamin. And by the way in which, I am a giant believer that it is particular to every particular person.

(12:44): Metabolic fee, blood sort, your previous milk constraint. I have been a practitioner a very long time. So specificity to your sort of meals plan is important to optimize your physique and mind to really feel very important that day. Nonetheless, one factor I’ll say for each American throughout the board, and I am going to say each American, okay, we genetically modify quite a lot of totally different meals on this nation for a wide range of causes. And the factor is that is taking place is we now have a tough time digesting that colours, meals colorings, all this. And one of many issues we genetically modify probably the most are wheat flour, our carbohydrates. And the rationale why that is essential for People to grasp is People, 90% of us eat too many carbs, too many wheat merchandise. And most of us in analysis present that we now have a gentle to extreme allergen to the genetically modified wheat merchandise in all people.

(13:35): So a gentle to extreme like celiacs the place you’ve got extra of an anaphylactic response. And the rationale why that is essential, all people, it places irritation in your whole physique, your mind, your intestine, your entire physique. So that you assume in case your mind’s slightly airplane, do you assume you are going to have the ability to be extra clear in your message, articulate properly throughout the day, write up an electronic mail successfully? No. Okay. So these three are going to be most likely the largest dominoes so that you can begin gaining traction as a robust chief to remain in your vitality and create connectness and good productiveness communication along with your workforce, sleep something earlier than midnight, that is going to be the large chunk for you guys. Quantity two, studying the best way to handle and emotionally regulate your system. Generally you want teaching consulting right here, however no less than making an attempt to shift your phrases will open up Pandora’s field within the mind highly effective means. After which third, taking a look at not essentially eliminating, I do not eat gluten wheat flour, which is gluten itself, however no less than in modifying its utilization, which may help relax irritation within the mind. After which fourth, we may go into an entire nother podcast is motion and train. However these issues I imagine are actually massive issues that may assist folks from a basic degree to create traction as highly effective leaders after which delving in additional highly effective. We’d like extra teaching consulting past that. She

John (14:51): Would possibly really dwell slightly longer too. I imply, what you simply gave was actually a great recipe for having a extra pleasing life interval, proper? 100

Jennifer (15:01): P.c in regards to the high quality of life. Do not all of us need that? The standard of life, longevity of life, proper?

John (15:06): So if anyone got here to you and mentioned, look, I listened to this or I went to your web site and I am prepared to show issues round, is there sort of a recipe for optimum well being? Otherwise you possibly mentioned this already that everyone’s totally different, however there’s most likely a couple of truths I assume which might be going to point out up on anyone’s recipe, aren’t they?

Jennifer (15:27): No, completely. That is primary, we’re simply optimizing well being. And once more, everybody, leaders, this most likely goes with out saying, that is your automobile that God gave you. We do not deal with it properly hardly in any respect. It is actually attention-grabbing. It is really actually sensible simply by the way in which we go on an entire nother podcast on this, the brilliance of the physique to rise even with all of the junk we inhale from air pollution to the meals, meals to the much less exercise, to the poisonous surroundings from social media, it is wonderful. Our physique really rises as highly effective. It does. So simply be grateful and grateful for that everyone. However if you wish to optimize this to truly give you the results you want, as a result of that is the software, that is the automobile we’re utilizing day-after-day to point out up, not simply as John simply mentioned as leaders, however in our life as husbands, as fathers, as simply eager to take pleasure in life.

(16:10): At the beginning. I do not care should you’re an individual that is match or an individual that is athletic, you do not have to be get exterior. The very first thing I do within the morning on a regular basis is get exterior within the solar. Even when you do not have quite a lot of solar in your space and it is cloudy, it is nonetheless not directly getting solar from simply being exterior within the mild. There’s a lot that occurs from vitamin D to truly grounding with the earth as a result of we’re positively negatively charged. Being so is the earth. It helps pull us into a robust state of calm state, a parasympathetic state for us to prepare for a day and optimize this. So get exterior 5 minutes, you guys. I am even saying three hours train, 5 minutes day-after-day, get exterior, put your head up within the solar and that is the place you are additionally going to second breathe.

(16:53): Okay? Breath is life. It is not solely obligatory for all of the interactions, it is a catalyst for a lot of issues inside our physique to occur autonomically, however it additionally is large for stabilizing our nervous system, our mind to physique to be in a peaceful state. Once more, the rationale why I maintain saying this, all people 90% of the day, our human beings are imagined to be in a peaceful, parasympathetic state is definitely reversive that so many People and leaders are wired. However the motive why that is essential, analysis reveals we want that for optimum mind and physique to perform. In order that’s why they get exterior. Now that you’ve got been exterior for 5 minutes, we begin respiration you guys, there’s so many various kinds of breath work on the market. I take advantage of Wim H technique with a few of my purchasers, relies on what your wants are with extra efficiency based mostly, making an attempt to assist with anxiousness.

(17:40): However it doesn’t matter what, simply getting exterior, taking 10 to twenty deep breaths begins that cycle, going to get you right into a calmer state. Once more, there’s extra specifics. I educate to get extra nichey. Rely what your wants are, however getting exterior and breath is subsequent. Third, the one factor that I all the time say you guys need to do is transfer. It would not need to be train transfer. It might be dance for 5 minutes. It might be leaping jacks. It may simply be you performing some burpees for 5 minutes. It might be you simply strolling your canine. The explanation why that is additionally essential is it is a triple sort of alternative so that you can not solely get the blood flowing, okay, motion to the mind, the physique get blood flowing. However guess what else it does. When you’re waking up with means, we discuss in regards to the starting of all this feelings that do not really feel good.

(18:28): Feelings are vitality. Similar to meals is vitality. While you begin transferring, you really begin transferring a few of these detrimental anger, despair, anxiousness, exterior of your physique. I am not saying it is going to be excellent, relies upon the layers of what is going on on there, however it could transfer it by way of you guys. I do that each morning. If I am feeling anxious about one thing, I actually will soar up and down exterior and it does transfer me into that calmer state as a result of I am transferring vitality that is not good out of my physique and I am getting the circulation pump for the day. So get exterior deep. And

John (19:03): It makes for some good Instagram posts too.

Jennifer (19:07): Sure, completely. Completely. These are largest, these are most likely the largest three issues, John. However then I’d say is that this connection is essential. We’re relational beings and one factor that is going to assist us from a vitality of bodily standpoint and in addition an emotional standpoint is get related to folks which might be your tribe. It is not simply your workforce that is in your small business that is on the identical mission and mission that like it, but additionally the folks exterior. We all the time hear this that the 5 folks that you simply’re on probably the most additionally affect you probably the most, proper? However get round folks that you simply really feel good round. Everybody that works in your bodily, emotional, psychological wellbeing. Not to mention all of the issues that may make it easier to and mastermind and get the issues that you really want carried out in your small business. So reference to folks is the correct folks. Shifting, actually ensuring that you simply’re performing some breath and getting exterior. If I give any instruments, would be the that I’d give to folks to begin your time without work. That is going that can assist you get to the next frequency, calm the nervous system to be able to go and carry out it doesn’t matter what is going on in your surroundings that day.

John (20:10): Nicely, I occur to be fortunate sufficient to dwell in a nationwide forest, so forest bathing is actually one thing I do each single day. Nicely, Jennifer, I recognize you taking a second to cease by the Duct Tape Advertising Podcast wherever you need to invite folks to attach with you.

Jennifer (20:23): Completely. So I am probably the most lively on LinkedIn and Instagram. LinkedIn. I am Jennifer Watson after which on Instagram it is the Jennifer Watson and I do reply my very own dms. So when you have any questions on this podcast or connecting with me extra and studying extra about what I do and the way I can help you, join with me there. I might be more than pleased to help you.

John (20:43): Superior. Once more, thanks for taking a second to cease by and hopefully we’ll run into you certainly one of today in Colorado. Quickly.

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