The Duct Tape Advertising Podcast with John Jantsch On this episode of the Duct Tape Advertising Podcast, I interviewed Jennifer Watson, a healer, high-performance coach, and breakthrough speaker. Because the founding father of Jennifer Watson Management, she is on a mission to assist leaders heal and speed up their deeper function of influence by very important wellness, management […]
The Duct Tape Advertising Podcast with John Jantsch
On this episode of the Duct Tape Advertising Podcast, I interviewed Ash Ali and Hasan Kubba, award-winning authors, entrepreneurs, and advocates for unlocking your unfair benefit. With their intensive expertise within the startup world, Ash and Hasan share profound insights from their e book, “The Unfair Advantage: How You Already Have What It Takes to Succeed.”
Embark on a journey of self-discovery as Ash and Hasan talk about the idea of unfair benefits and the way your distinctive story generally is a highly effective catalyst for entrepreneurial success. Acquire worthwhile insights into the Miles framework, a strategic method to figuring out and leveraging your strengths.
On this insightful episode, Ash Ali and Hasan Kubba, famend authors and entrepreneurs, introduce the transformative idea of unfair benefits within the entrepreneurial journey. By way of the Miles framework, they information listeners to determine and leverage their distinctive strengths, turning constraints into artistic alternatives.
The dialogue explores the proactive method to luck, emphasizing methods to create one’s lucky path. Underscoring the ability of perception and innovation, showcasing real-life examples of people who harnessed their distinctive views for fulfillment. Moreover, it highlights the function of gratitude and a progress mindset in nurturing a constructive entrepreneurial mindset, providing sensible methods such because the ABC mannequin and cognitive behavioral methods. This holistic information empowers aspiring entrepreneurs to unlock their unfair benefit, embrace their tales, and chart a path towards unparalleled success within the enterprise realm.
Questions I ask Ash & Hasan:
[01:01] What’s your tackle the expression ‘life is unfair’?
[02:53] What are some simply recognizable benefits of unfair examples?
[04:38] Luck and arduous work, does success actually lie within the center?
[05:55] Would you characterize your e book as a enterprise e book or a self assist e book?
[07:47] What are some hidden unfair benefits that individuals don’t understand they’ve?
[10:02] How do you reply to the notion of making your personal luck as an entrepreneur?
[13:20] What are your unfair benefits?
[18:39] What do you say to somebody who believes they’ve zero unfair benefits?
[22:08] The place can individuals join with you and procure a replica of your e book?
Extra About Ash & Hasan:
- Join with Ash Ali on LinkedIn
- Join with Hasan Kubba on LinkedIn
- Go to the Unfair Academy
- Get a replica of The Unfair Advantage
Get Your Free AI Prompts To Construct A Advertising Technique:
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Join with John Jantsch on LinkedIn
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John (00:00): Welcome to a different episode of the Duct Tape Advertising Podcast. That is John Jantsch. My visitor right this moment is Ash Ali and Hasan Kubba. We’ll have two friends right this moment. They’re award-winning authors and entrepreneurs. And regardless of not going to College, Ash grew to become a serial tech founder and the primary advertising and marketing director of the Unicorn Startup Simply Eat. Hassan constructed a profitable startup from his bed room with nothing greater than a web-based course and a craving to flee the rat race. They’re now worldwide bestselling authors, coaches and keynote audio system, and we will discuss their newest e book, the Unfair Benefit, how You Already Have What It Takes to Succeed. So Ash and Hasan, welcome.
Hasan (00:43): Howdy. Thanks. Thanks for having us.
John (00:45): Hello. Superior. So the e book begins out with this premise, and we might most likely do the entire present with out me asking one other query, however right here it’s. Life is essentially unfair. Who desires to take that dollop of hope?
Hasan (00:58): I will take it. I will take it. Go on. So life is unfair. Yeah, that’s the underlying precept behind our e book is that life will not be honest. And typically while you get into self-development like I did, and I nonetheless take pleasure in a little bit of self-development, you be taught that what you bought in life is what you deserved. You constructed the life that you simply’re dwelling now. You designed it, your choices led to the second you are in now, and all these sorts of quotes and beliefs and psychological fashions to make you are taking duty in your life, which is a really great tool, nevertheless it’s restricted as a result of it isn’t really that correct. So one of many methods to take a look at once we discuss this within the e book is it is all about psychological fashions. So there’s one excessive, which is to suppose that each one success is predicated on arduous work and advantage.
(01:46): And the opposite excessive is to suppose it is all luck and unearned. And the truth is squarely within the center, there’s a variety of serendipity in life. There’s a variety of luck of births and genetic lotteries, and there is a variety of issues that simply occur since you are in the appropriate place on the proper time. However on the identical time, you possibly can stack the deck in your favor, you can also make the appropriate choices, you will be constant in the way you suppose, in the way you behave and the selections you make to steer in direction of success. So it is a combination of each. Life is unfair and in the end we’re so fortunate and we should always all be so grateful for every part that we now have going for us. And on the identical time, we are able to additionally exert our personal company on the world. We are able to additionally take bear some duty. We are able to additionally take management of our lives to an extent.
John (02:30): Yeah, it’s attention-grabbing. I imply, everyone knows individuals have had every part handed to them, all of the funding, all of the backing, all of the mentors, all of the no matter, they usually’ve nonetheless discovered a strategy to piss it away, have not they? So it truly is type of that mixture. So let’s possibly begin out by defining what an nfa, possibly some examples of what you’ll name an unfair benefit that individuals have a tendency to acknowledge.
Ash (02:54): So an unfair benefit is one thing that is distinctive to you based mostly in your circumstances and in addition based mostly in your background and who you might be as a person. There’s so many books on the market that discuss strengths, however what we do is discuss your power, but in addition about your self as a person, as a novel particular person. So we discuss life is unfair and it isn’t a degree enjoying subject, however typically when life is unfair and it isn’t a degree enjoying subject, some individuals can develop up with a sufferer mindset and a sufferer kind of pondering say, I did not have this, I did not have that. However really what we are saying within the e book is definitely how do you flip that round? How do you make that stuff that you simply felt was unfair rising up in poverty or rising up in an space that wasn’t nice? How are you going to flip that round and make it a part of your genuine story and use it to a bonus? So an instance for me could be I grew up with little cash and once I begin firms now, and I do know a variety of listeners are listening right here who run small companies when you do not have an enormous amount of cash for advertising and marketing budgets, for instance, I am the right particular person to come back in and work with you as a result of I understand how to be resourceful as a result of I had no cash. And so my mindset is at all times based mostly round being resourceful. That is simply an instance of one thing that you can use
John (03:59): Straight. However once more, the flip aspect of that, I suppose everyone knows individuals who had every part and will have made it. All of us most likely know no less than any person, or no less than you’ve got learn their story of any person that by no means ought to have. Such as you mentioned, they did not have the training, they did not have the backing, they did not have the cash. They did not actually, seemingly did not appear that good. They’ve made themselves profitable the way in which we outline that. So I suppose to Hassan’s authentic level, it is type of someplace within the center. It
Ash (04:32): Is someplace within the center. It is attention-grabbing as a result of I’ve received a daughter now who’s rising up in privilege, and I take a look at her and I take a look at my life and suppose, okay, does she have the fireplace within the stomach? And what can we do to assist her have the identical mentality of working arduous and attempting to attain issues in life? And one of many issues I discovered was that curiously is that constraint does type of foster creativity. And if you happen to simply give every part to your kids, for instance, right away, then they don’t seem to be going to really feel grateful for it right away until they’ve labored for it. So typically having constraints does make you extra resourceful and extra artistic. And that is for instance of one thing. We reside in an ample world now the place every part is obtainable shortly. You possibly can order your takeaway shortly, you possibly can order your cab shortly, they usually’re rising up in a distinct atmosphere in comparison with us the place we needed to watch for one thing, however we needed to have some persistence round one thing. So it is understanding what constraint is and easy methods to handle that, I suppose was,
John (05:27): Yeah, in fact, it is so cliche now, however I like to inform even 30 yr olds a couple of dialup web and issues of that nature. Are you able to think about that now it could take 10 minutes and we needed to take turns. Who might use it? Just one particular person might be on at a time and fairly loopy. So I feel would you classify or would you characterize this e book as a enterprise e book or a self-help e book?
Hasan (05:50): Yeah, good query. It truly is within the center as a result of what we have achieved with our e book is we have the origin of the e book, let’s get into the origin. We did this e book as a result of we had been getting pitched by a great deal of startups for funding, and it was identical to Shark Tank basically that’d are available and pitch us. And we thought, what’s the distinction that makes a distinction right here? After we confer between ourselves, we’re like, what’s it with some folks that we’re like, even when we did imagine in them, they don’t seem to be going to shut out their funding floor. No one else goes to imagine in them and they’ll actually battle right here. And what’s that distinction? And we begin fascinated about this and actually diving into it, and we determined to write down this down, this concept of the unfair benefit, it is basically a sustainable aggressive benefit for an enormous enterprise.
(06:32): It is the kind of factor Warren Buffet talks about in worth investing. You need a enterprise that has the financial moats, the defensibility that it should maintain. And it is the identical factor for people as a result of at that early stage of a enterprise, when you do not but have a product, even typically when you do not but have prospects, you do not but have traction and gross sales, how are you going to evaluate it? Properly, you are going to decide it by the crew, by the co-founders. And while you’re judging it by the co-founders, that is when you need to attempt to determine, okay, what have they received going for themselves? What have they got that is going to permit them to push by? Have they got a observe file? Have they got one thing that provides you the concept that they’re going to have the ability to get into this? Have they got the unfair benefits? And basically that was the thought behind the e book, and that is what made us take into consideration how we might help individuals to achieve that type of self-awareness to know what sort of enterprise to go for, to know what sort of technique to go for. Must you elevate funding? Must you bootstrap? Who do you have to accomplice with? These are the type of choices we needed to assist individuals with at that early stage. So we’re simply bringing it again to the person. In order that’s why he is in between a enterprise e book and a self-development. It is in regards to the early levels of a startup to
John (07:39): Workshop. So I feel there are some unfair benefits which can be fairly apparent that individuals might determine. But when I am on the market listening, what are simply among the locations that you simply go searching? I do know you’ve gotten a framework you name the Miles framework, so we are able to type of go letter by letter for the acronym, however what are among the locations possibly which can be much less apparent that you’ve got mentioned, Hey, these are unfair benefits that individuals do not even understand they’ve? So
Ash (08:03): The Miles framework is, it stands for cash, intelligence, location, and luck, training and experience and standing. And it sits on prime of mindset. And we talked earlier about why it is essential for individuals to know the unfair benefit within the context of enterprise as a result of enterprise is all about individuals. And most traders spend money on small startups and early stage startups due to the individuals, not due to the thought itself. It is the founders themselves. And so if you happen to can determine your unfair benefits after which amplify these in your pitch, in your message to hiring individuals to your or getting prospects, it will assist you to get your early traction, which is what begins a enterprise. So coming again to the Miles framework, it is about understanding inside every a type of miles frameworks in every a type of letters, what you’ve gotten that is going for you. And one of many large ones is perception.
(08:54): For instance, while you’re beginning an organization, if in case you have perception into one thing that no person else has and you might be beginning a enterprise round, that is a really highly effective unfair benefit. And there is so many case research in our e book round that about particular insights round that. One other one is being in the appropriate place on the proper time, the placement and luck. Can you discover the appropriate co-founder? Can you discover the appropriate prospects who’re near you probably who can change into prospects right away? Standing is one other one, your community. And right here, if you find yourself beginning a enterprise, if you know the way to boost cash shortly and you’ve got a community, that is an unfair benefit. And if it is advisable to exit to the market to boost cash from floor zero and have no person, no community, it is a lot tougher to do, a lot tougher to do. And we all know that is how funding typically works. So there’s numerous little examples somewhere else for several types of initiatives or companies. It relies upon the place you wish to apply the framework itself, whether or not it is a venture, whether or not it is your profession, whether or not it is a enterprise itself.
John (09:48): I wish to come again to perception in a minute and have you ever share some examples to assist make clear that one. However let’s discuss luck. Some individuals are purely fortunate. I imply, they run into luck, proper place, proper time, such as you mentioned. I might say a variety of entrepreneurs have come to the belief that they make their very own luck, and that is nearly one thing that is earned versus one thing that is an unfair benefit. How would you reply to that notion?
Hasan (10:12): I completely imagine in making your personal luck as effectively. So we discuss luck and we discuss the truth that it is ignored and luck exists. Hey, luck does exist, expertise does exist. All these books has change into fashionable to say there is not any such factor as expertise. Simply work tremendous arduous and get the ten,000 hours in. And that is sufficient. These items exist. Tiger Woods might swing, a golf might swing a membership earlier than he might stroll. These are the sorts of issues that’s pure expertise. Oprah Winfrey was giving speeches to complete congregations at church when she was three years previous. So this stuff exist, however making your luck additionally positively exists. We speak within the e book about how one can really enhance your luck. There have been psychologists who’ve studied the phenomenon of people that consider themselves as fortunate, much less of people that do not, and the way the truth that they consider themselves as fortunate simply makes them extra proactive, makes them extra observant to alternatives that come up. And it has been actually confirmed in research. So it is fairly attention-grabbing you can make your personal luck. We are saying, put your self on the market extra, enhance your floor space to luck, and possibly extra fortunate issues will occur. So it is basically rolling the cube. Simply maintain rolling it. Nobody’s counting what number of you are throwing the D, what number of occasions you are throwing the cube. When you maintain rolling, you are extra prone to roll the double six.
John (11:25): Yeah, I really, I began my weblog in 2003 that I discuss being in the appropriate place on the proper time. That was luck to identify that expertise. But additionally it led to my first e book 4 years later. However that time, I had additionally written a thousand weblog posts. So I at all times discuss, actually that was a fortunate resolution on my half to go that route. However then I do suppose you may as well then flip that luck into one thing that may be very fruitful.
Ash (11:52): Yeah, completely.
John (11:54): So what’s your unfair benefits? And I will allow you to each reply that one. Go on. For instance, as you talked about, you did not go to school, so we are able to
Ash (12:03): Take, okay, I will
John (12:03): Cease the faculty diploma from Oxford off the desk, proper?
Ash (12:07): Yeah. That may be an unfair benefit if you know the way to make use of it. Some individuals do not know easy methods to use that as effectively. We see individuals coming to us and like, oh yeah, I went to Oxford in Cambridge or wherever, and it is simply par. It is regular for them. However really that might be an unfair benefit if you know the way to make use of it correctly. An unfair benefit, there’s a number of various things with power. They are often double-edged swords as we name them. So having one thing and never having one thing, and we discuss constraint earlier on. I will undergo it from my perspective, which is the double-edged sword model of it, and has somebody undergo it from his perspective. So from my perspective, I had no cash rising up. So now once I’m constructing startups, I am actually shrewd and really lean and I can construct issues in a short time and I am very resourceful.
(12:46): And really what it does has achieved to me is made me extra artistic. So considered one of my excessive abilities is creativity, intelligence, and perception. I’ve numerous insights with companies as a result of I am doing issues on a regular basis. I am at all times taking motion. So I am seeing alternatives and getting insights and various things and intelligence. There’s several types of intelligence. Lots of people mentioned to me, Ash, you are actually cool. You are the glue amongst your pals. So I am good at bringing individuals collectively and doing issues collectively, which is cool. And I do not wish to be the neatest particular person within the room. I would moderately not be essentially the most clever particular person within the room, however I can be taught from different individuals shortly. So I suppose that is the eyesight location and luck. I used to be born in Birmingham, which is the second greatest metropolis within the uk, an automotive retail business type of neighborhood.
(13:24): And the tech business was booming in London. So I moved to London on the age of 19. If I did not transfer, I would not have had the identical alternatives, would not have been in a position to be part of firms like Juste and do the IPO and luck, the IPO, what number of firms IPO, far and few between as soon as once more, and there is a luck issue behind that and the appropriate timing of that. After which seeing how that will work out. Schooling, excuse. I did not work college, so I did not really feel entitled. In order that’s why I type of did every part and something. And I constructed my experience up in digital market and the time when everybody needed to know easy methods to do web optimization and on-line advertising and marketing, I used to be there. After which standing a couple of, and your Rolodex of contacts, I did not know many individuals, however now I do know numerous individuals. So if I have to do something now, for instance, I can open my black e book of contacts, LinkedIn community connections and make issues occur due to my standing of getting connections that I’ve constructed up over time. In order that’s change into an unfair benefit for me.
John (14:14): It is attention-grabbing, as you mentioned, the diploma from a prestigious faculty used to actually imply rather a lot. It looks like significantly within the entrepreneurial area, it is extra about what had been you doing in your summer season job than what diploma you bought or your aspect hustle or no matter. It appears to really maintain extra weight than faculty. And I feel a variety of it is as a result of individuals understand faculty is nice for making connections. What they train in a variety of a advertising and marketing course in faculty may have little or no software to what it is wish to market in the actual world. And in order that training, the precise studying classroom training might be not that worthwhile.
Ash (14:52): I imply, if you wish to be taught,
John (14:53): So Hasan, how
Ash (14:54): Then the quickest strategy to be taught is studying blogs like yours, John. And if you wish to find out about advertising and marketing, you possibly can be taught much more from studying blogs and advertising and marketing books can get previous in a short time. What occurred a while in the past, timing-wise may not work now. So it is holding recent and updated with information. I feel that is actually essential. And we discuss this in a e book about, there’s three facets of college, however I will let Hasan speak in regards to the Miles’s favourite from his aspect and what his benefits are.
Hasan (15:20): So for me, so it’s simpler to simplify it to what’s your unfair benefit. However the actuality is all of us have a set of unfair benefits and a novel set of them. And that is why Ash goes by so many. For Ash, I might positively say his creativity is simply one of many prime issues about him. And the truth that he simply provides issues a go, he simply goes for it. So for me, I might say that it is my capability to be taught actually quick. So I feel I’ve that type of the intelligence the place I choose issues up quick after which I will talk them. So one factor that basically helped me to get my preliminary shoppers and begin to develop and get referrals is the power to construct rapport and construct belief in a short time. So I feel that is partly simply from my capability to soak up data and information in an area that is so new and one thing, one of many important issues I used to be doing was web optimization.
(16:08): I used to be doing branding and web site stuff, however web optimization and getting individuals to the highest of Google was big. And so the truth that I used to be in a position to clarify it to native companies, construct connections with them, construct belief, I feel that massively helped me. In order that was big for me. After which you possibly can go additional again and simply say, pay attention, I used to be born in Baghdad, Iraq, and I got here to the UK and London once I was three years previous with my household to flee the conflict and all of that. So my unfair benefit is we moved to the UK once I was a child, and I grew up right here in London. When you think about if I would come once I was 20 years previous and I would have the thickest accent, and I would have a lot problem by way of simply how I come throughout the standing aspect of it by way of constructing rapport, constructing belief. So that is so fortunate. So you possibly can type of go into the genetic cluttery of all of it. You possibly can go into the place you grew up and how much faculties you went to. You possibly can go into your capability to ability stack and construct your abilities and experience and be taught issues shortly. So I feel that studying aspect is type of the huge piece for me.
John (17:06): So I think as you’ve got each gone on the market and possibly given talks on this or achieved webinars on this, that in the end any person involves you and says, look, that is nice, however I haven’t got any unfair benefits. What do you say to that individual that feels, particularly since mindset actually sits on prime of this, what do you say to that individual that has that mindset?
Hasan (17:28): So I might say that basically this concept, and as has touched on this concept of double-edged swords, what you suppose is an obstacle, you possibly can flip into a bonus, and I will offer you a simple one. So we now have a couple of examples within the e book of people that had a type of traditional drawback. So a traditional drawback is a lady entrepreneur. So lady founder. The instance is Sarah Blakely, founding father of Spanx. Now, if you consider it, what was her unfair benefit? Okay, effectively, it was powerful. She had no thought about easy methods to elevate funding. No one would imagine in her. She had no connections in that area, et cetera. However what did she have? She had an incredible perception into an issue based mostly on her standing as a lady, which is that this concept of shapewear and Spanx turned out to be Spanx. She would minimize off the ft off tights.
(18:15): A person would not have give you that, would not have had that perception. The identical with Tristan Walker, who’s one other instance within the e book. He grew up within the initiatives in, I feel he was the Bronx possibly, if I am remembering appropriately. Queens really Queens in New York and actually poor. His dad was murdered when he was younger. However hey, he was good. He received scholarships, he received into good faculties. He spent a very long time fascinated about what his large thought is. In the long run, his perception was that black males want a distinct shaving system than different individuals do as a result of they’ve extra ingrown hairs. And so he developed this single blade shaving system. He used totally different wrappers who additionally from his location, so the wrapper Nas grew up additionally in Queens, after which he promoted his model, after which finally he was acquired by Procter and Gamble for $30 million.
(19:00): So it is like what looks like an obstacle you need to use to your benefit if you happen to grew up poor. Then you’ve gotten an perception into how poor individuals reside, what wants they’ve, what mass market merchandise you would possibly have the ability to create, as an example. Or if you happen to grew up as no matter, you grew up from one other nation otherwise you’re studying languages or there’s all these totally different facets to every part. So it is all about your mindset. When you’ve got a progress mindset, and we discuss within the e book the expansion, the truth progress mindset as a result of we wish to root it in some actuality, then you possibly can develop and you’ll flip what looks like an obstacle into a bonus. And pay attention, if you happen to’re listening to this podcast, if you happen to’re in a position to learn this e book, if you happen to most likely have rather a lot to be glad about, so that you simply have to do a form of an audit. And gratitude is among the underlying themes of our e book.
John (19:46): And it is attention-grabbing too as a result of as we develop up, a variety of the issues that drive our mother and father or academics loopy in the end come out as a bonus. We had been advised they had been a destructive. For instance, my mother and father used to at all times joke about how curious I used to be and at all times moving into issues as a result of I needed to train her identical factor. I used to be advised for a very long time that that was an issue that has served me extraordinarily effectively in my skilled life. And I feel that is typically we simply have to beat what society has advised us is a destructive, do not we?
Ash (20:15): Yeah, completely. When individuals focus in your weaknesses greater than your strengths, that is while you begin to misunderstand actually what your unfair benefit is, as a result of we have all received strengths. And the thought of the premise for the e book is to double down in your strengths moderately than focus an excessive amount of in your weaknesses after which plug these gaps the place you possibly can appropriately and perceive that we work in groups and folks is about enterprise, is about individuals. So it isn’t nearly you as a person.
John (20:41): So Ash Hasan, inform individuals the place they will discover extra of you, extra of the work you are doing, and clearly seize a replica of the unfair benefit.
Hasan (20:49): Yeah, we’re throughout social media. So I am @startuphassan. Hasan is spelled with one s and Ash, is it @AshAliuk. Ash, for many of your socials you’ll find us and our web site is unfairadvantage.com
John (21:02): Superior. And the e book is, will likely be out there in, I do not imagine there’s an audio model, is there?
Hasan (21:07): There may be,
John (21:08): Yeah, there may be. Okay, so an audio after which in e book format in addition to hardcover and out there rely on while you’re listening to this out there all over the place that you simply purchase books.
Hasan (21:19): Yeah, it is out there now at time of recording. It will be launched tomorrow, so it will be out there by time
John (21:24): From that. And I ought to have talked about this, however the e book has been awarded. I haven’t got it written right here. Inform me one of the best enterprise e book within the UK in 2021 or one thing. You could possibly do it higher than I simply did. Inform me what the award was.
Hasan (21:36): So we had been shocked and comfortable to be taught that we might received our class of the startup class of the enterprise e book awards. After which it was like 12 totally different classes, after which it turned out we might received the entire thing as effectively over all of the classes. So we might received the enterprise e book of the yr 2021. It was really, it is based mostly within the uk, nevertheless it’s a global award as effectively. The one nation that the e book hasn’t come out but till now could be within the US and Canada in North America. So yeah, it is achieved rather well. It is actually widespread on Goodreads, it is on YouTube rather a lot. Viral movies on YouTube summarizing it. So if you wish to test it out a bit additional, you possibly can see some summaries on YouTube. You learn all of the evaluations it is doing, it is fortunately, it is spreading by phrase of mouth. Individuals are loving it.
John (22:21): Superior. Properly, thanks a lot for stopping by the Duct Tape Advertising Podcast, and hopefully we’ll run into you each, someplace on the market on the highway.
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