How I Elevated My Freelance Writing Earnings By 79% P.c in a Single 12 months (and How You May Too)

Home » How I Elevated My Freelance Writing Earnings By 79% P.c in a Single 12 months (and How You May Too)

Right here’s what I did to extend my freelance writing revenue in a 12 months and the way you are able to do the identical.How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

For those who’re publishing high quality weblog content material, you’re additionally creating excellent content material for LinkedIn — you simply have to learn to repurpose it.

I’m Irina, a Progress and website positioning Advisor, and I assist corporations develop their visibility with inbound advertising. Over the past eight years, I’ve helped well-known SaaS corporations (like Hunter and Aura) develop their site visitors to tons of of 1000’s of periods from natural and social media channels

I additionally contribute to fashionable SaaS blogs (like Ahrefs, MOZ, and now Buffer!) and repurpose that content material to extend my LinkedIn visibility.

On this complete information, I’ll share my confirmed course of for repurposing weblog content material into high-performing LinkedIn posts. You may apply these methods to extend your weblog site visitors, build a personal brand, and grow your LinkedIn following.

Let’s dive proper in!

Why you must repurpose content material for LinkedIn

There are a number of strategic the explanation why repurposing content for LinkedIn is well worth the effort:

  1. Broaden your attain: Repurposing content material places your work in entrance of 1000’s of execs and organizations in your goal trade or area of interest. As a substitute of making an attempt to attract LinkedIn customers to your weblog within the first place, you deliver the content material straight to them on the platform they already use every day.
  2. Enhance site visitors: Many bloggers discover attracting new guests to their websites difficult. Natural search and social media referrals have diminishing returns over time, so discovering new site visitors sources is essential. LinkedIn drives 46 percent of social site visitors to B2B web sites, and a well-optimized repurposed publish can faucet into that site visitors stream.
  3. Showcase experience: LinkedIn is a web-based resume and portfolio highlighting your work historical past and area experience. By proactively sharing your weblog content material straight on the platform, you may showcase your information to new audiences organically over time.
  4. Networking: Publishing share-worthy insights is a confirmed approach to seize the eye of acknowledged figures in your discipline. Trade leaders, potential companions, associates, and collaborators monitor LinkedIn for related content material and commentary.
  5. Value and time saving: Creating new weblog content material requires vital upfront funding. You will need to analysis subjects, define posts, write drafts, collect visible property, promote your content material, and extra with every bit you produce. Repurposing, then again, means taking present self-created property and distributing them for brand spanking new channels. 

How to decide on weblog posts for LinkedIn repurposing

When deciding on present weblog content material to repurpose for LinkedIn, comply with this three-step filtering course of:

Choose content material with repurposing potential

Step one is figuring out posts with the best potential worth when repurposed for LinkedIn audiences. Excellent content material sorts embrace:

  • Final guides and ebooks
  • Evergreen "the right way to" articles
  • Podcasts (Most podcast instruments, like Riverside, Descript, and Adobe Audition, have options that can aid you repurpose video and audio clips.)
  • Enterprise technique and profession recommendation
  • Newbie's guides
  • Finest practices posts
  • Linkable property (aka magnet content material)

This evergreen, high-value content material tends to draw regular natural site visitors and engagement over time, making it excellent for giving new life via LinkedIn repurposing.

Establish timeless weblog posts

Subsequent, dig into your weblog site visitors analytics and engagement information to pinpoint particular top-performing posts demonstrating continuous readership curiosity over time. Kind historic content material by metrics like:

  • Complete lifetime pageviews
  • Social shares throughout platforms
  • Quantity and high quality of feedback
  • Proportion of search site visitors

Posts that rank extremely throughout these engagement elements reveal their enduring usefulness and urge for food from readers. This alerts robust repurposing potential.

Reviewing weblog publish efficiency

Lastly, assess shortlisted posts based mostly on their potential to supply related worth for LinkedIn audiences if printed natively on the platform. Think about:

  • Breadth of attraction for professionals throughout industries
  • Potential to spotlight your experience credibly
  • Potential to spark constructive discussions

This relevance test ensures you solely repurpose content material that’s poised to resonate based mostly on what engages LinkedIn's neighborhood every day.

By following this three-step filtering course of, you may confidently determine and choose optimized weblog content material with most repurposing viability for LinkedIn.

get essentially the most out of repurposing your content material for LinkedIn

When you’ve chosen excellent weblog content material to repurpose, it’s time to customise it for LinkedIn to drive most visibility and engagement.

Listed below are my high seven methods for optimizing repurposed weblog posts for fulfillment on LinkedIn:

1. Tailor content material to the viewers

Keep away from merely reposting your weblog content material verbatim. The introduction and opening paragraphs particularly ought to be tweaked to higher align together with your viewers.

Ask your self:

  • How will this assist fellow professionals or trade friends particularly?
  • What frequent frustrations or wants does this tackle?

Then incorporate that perspective proper up entrance earlier than moving into particulars, information factors, and so forth., shared out of your authentic piece.

Framing content material round shared factors {of professional} relevance higher engages guests scrolling shortly. Give them clear takeaways tailor-made to their position wants earlier than proving your experience intimately.

For instance, I repurposed my private article for MOZ on LinkedIn and began my publish with a standard downside:

“The record of high-intent key phrases you may goal is proscribed.” 

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

Right here, I shortly teased my methods on what to do after you’ve exhausted the high-intent key phrase record however left the juicy particulars within the article for the readers to search out.

2. Incorporate LinkedIn’s distinctive options

Embrace native LinkedIn functionalities different networks lack to make your repurposed content material extra seen and interactive.

Examples embrace:

  • Related hashtags: Strategically embrace tags so your posts seem throughout associated conversations outdoors your fast community. Prioritize broader trade hashtags over area of interest pursuits.
  • Mentions: Proactively notify influential profiles referenced straight in your publish. This exposes your repurposed content material to complete new spheres of connections.
  • LinkedIn articles: For long-form posts, natively publish and hyperlink to those as an alternative of off-site blogs to look extra prominently in feed searches.
  • Polls: Immediate commentary by asking an intriguing query associated to your content material and sharing preliminary opinions.
  • Carousels: LinkedIn carousels, the platform’s model of a slideshow, aid you visually and mentally have interaction your viewers as they click on via slides containing your key take-home messages 

Tapping into these choices makes your repurposed content material really feel like a extra pure, value-driven a part of the LinkedIn neighborhood versus an out-of-context weblog publish dump.

3. Begin robust with compelling headlines

You solely have a cut up second to seize consideration as guests scroll via crowded feeds. An intriguing but skilled headline lures readers higher than generically reusing your present weblog publish title verbatim.

My go-to method is:

Widespread frustration + teased resolution

I identify the problematic signs readers possible share after which trace on the particulars out there in my full publish.

4. Embody a transparent, actionable CTA

Each repurposed publish ought to direct readers someplace strategic as soon as they attain the tip. Don’t go away them with out a beneficial motion.

Calls to motion give repurposed content material stickiness. Readers shouldn’t passively devour the publish after which transfer on. They need to have interaction additional together with your model after studying.

Some CTA choices embrace:

  • Visiting your web site for associated assets
  • Signing as much as your electronic mail record
  • Messaging you on LinkedIn
  • Collaborating in a LinkedIn ballot

One in every of my favourite CTAs is the easy and easy “test the primary remark,” which inspires the reader to have interaction with the publish in the event that they want to see the complete article. 

Another excuse I like this CTA is that, in keeping with Buffer's research, posts that embrace hyperlinks on LinkedIn have a a lot decrease engagement charge than different codecs (assume video, photos, and textual content). That is possible as a result of LinkedIn desires its customers to remain on their platform, which is a matter if you wish to direct a client to one among your weblog posts off LinkedIn. Placing your exterior hyperlink within the feedback part and inspiring the reader to click on it with the “test the primary remark” CTA navigates this downside:

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

5. Use emojis strategically 

LinkedIn permits utilizing emojis, however you will need to steadiness character with professionalism.

I like to recommend:

  • Utilizing one to 2 emojis max per publish
  • Inserting emojis solely beside key factors or calls to motion

This prevents your publish from seeming too casual but makes it extra scannable.

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

6. Cross-promote your content material

For those who reference, quote, or hyperlink to noteworthy trade accounts in your authentic weblog article, you should definitely tag them utilizing @mentions within the LinkedIn model.

This exposes your content material to their complete community. Then, their followers and connections see your publish featured prominently of their feed because it consists of somebody they already comply with.

Influencers self-promote, so proactively tagging them incentivizes sharing your publish containing their identify to unfold their private model additional.

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

Moreover, whenever you tag these influencers and trade accounts, think about reaching out to them with a considerate message in regards to the publish to domesticate that relationship

Carousels stand out brilliantly in crowded LinkedIn feeds, particularly on cellular. Distill your publish into key statistics, speaking factors, or visible property shared horizontally. They’re additionally amongst LinkedIn’s best-performing forms of content material, per the Buffer information I discussed earlier.

It’s also possible to use the ultimate slide in your CTA, directing individuals to proceed partaking in your website.

Carousels function individually from hyperlink previews. Even when readers don’t click on via to your full publish, they nonetheless take up core insights full with supposed messaging and branding.

Right here's a cheat sheet summarizing suggestions for optimizing repurposed content material:

Objective

Optimization Tactic

Seize consideration

Adapt intro for professionals

Enhance visibility

Use hashtags, mentions, articles, and so forth.

Make content material scannable

Compelling headline, emojis by key factors

Drive motion

Clear name to motion

Broaden attain

Tag featured influencers

Enhance consumption

Create eye-catching carousel

Optimizing your repurposed weblog articles utilizing these greatest practices massively elevates the probability of garnering robust engagement vs. blithely reposting one thing verbatim.

For instance, at Aura, we created a fast and fascinating carousel to tease the important thing concepts of the article we wanted to share, with the final slide containing the CTA “be taught extra” on the Aura weblog:

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

8. Share refreshed content material

Repurposing evergreen content material lets you refresh and replace older posts with new examples, information factors, suggestions, and so forth., whereas retaining the core worth.

As an example, at Aura, we usually share our weblog posts on LinkedIn (and different social media channels) instantly following main updates, reminiscent of these posts we launched about identity theft and the vulnerability of iPhones compared to Nokias

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach
How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

Finest practices for posting repurposed content material

You’ve fastidiously personalized your chosen weblog posts for LinkedIn. Now, it's time to work on actively publishing to advertise discovery and readership.

Listed below are three suggestions:

1. Put up throughout optimum engagement home windows

Take note of when your target market tends to be most actively scrolling LinkedIn to pinpoint excellent instances for sharing content material.

Analysis means that between 8 a.m.-12 p.m., Wednesday, Thursday, and Friday are the best times to post on LinkedIn, as these instances have the best consumer engagement charges. Share thought leadership-style posts like repurposed blogs when professionals are proactively networking.

Each viewers has totally different habits, although. Buffer’s Analytics feature helps you see an outline of what day, sort of publish, and frequency is greatest for every of your related channels. 

2. Create an editorial calendar

Scheduling content material upfront prevents scrambling to repeatedly crank out social posts every day. 

Making a content calendar helps you determine weblog posts you wish to repurpose and share over the following month after which plug them into an editorial calendar alongside different deliberate LinkedIn content material.

Social media management tools like Buffer are excellent for saving your concepts, planning your content material, and scheduling your posts. 

3. Decide to consistency 

Sporadic posts fail to ascertain authority. Professionals ignore profiles with numerous dormant durations indicating doubtful experience.

Analysis exhibits that accounts that publish 20 times a month reach 60 percent of their target audience, however people who publish greater than this, as much as 80 instances a month, will extra reliably be seen by the individuals they’re making an attempt to achieve. 

Consistency, not amount, issues most. Repurposing evergreen content material makes managing a dependable posting cadence way more possible in the long run vs. ranging from scratch perpetually.

Maximize impression with strategic content material repurposing

Content material repurposing, particularly of evergreen weblog posts for LinkedIn, gives a strategic, hassle-free tactic for materially rising your attain and affect. Fastidiously chosen present content material will get a second life in entrance of the platform's over 850 million member base. 

This drives model discovery, website site visitors, lead technology, and partnerships with minimal effort in your finish. The subsequent time you publish a success article you wish to proceed capitalizing on past simply weblog readers, put aside half-hour to craft a personalized LinkedIn model following the perfect practices outlined on this information. 

Then, watch the repurposing ROI roll in for months to return! You develop your impression exponentially with out frequently crafting new content material from scratch.

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