How I’ve Run Postcard Campaigns for E-Commerce Manufacturers That Get Over 20x Return on Advert Spend

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Sending advertisements by mail might look like a factor of the previous, however this marketer thinks it’s a surprisingly efficient strategy for e-commerce manufacturers.7+ Free Social Media Calendar Templates to Help You Plan Your Content

I received’t bore you with a lecture about why you want a social media content material calendar. You recognize you do.

You probably landed right here since you’re on the lookout for a social media content material calendar template, a fast place to begin for mapping out your content material plan for the approaching weeks or months. 

In case you are on the fence about setting one up, right here's a fast overview of the advantages. A social media calendar will show you how to:

  1. Keep on prime of a number of social media channels effectively.
  2. Stick with the content material pillars in your social media advertising and marketing technique.
  3. Submit constantly.
  4. Schedule posts prematurely and automate your content material creation workflows.
  5. Work with crew members (if you happen to’re on a Advertising and marketing crew or social media crew), collaborators, or stakeholders. 
  6. Keep on prime of product launches, advertising and marketing campaigns, occasions, and even holidays.
  7. Streamline a system of approvals earlier than posting.
  8. Save time with content batching
  9. Repurpose content
  10. Hold observe of content material concepts. 
Wish to create your individual calendar? Right here’s methods to construct your individual social media content calendar from scratch in a couple of straightforward steps. 

I’ve labored as each a social media supervisor and content material creator and stay by my social media content material calendar.

My present favourite software is (clearly) Buffer, however there are a great deal of fast and soiled choices. If you happen to’re on the lookout for one thing lo-fi to get began, I obtained you. 

Right here's a listing of seven calendar templates that can assist you get extra environment friendly, plus methods to use them. 

  1. Buffer social media calendar
  2. Social media calendar template with the most effective occasions to submit
  3. Weekly social media calendar template
  4. Month-to-month social media calendar template
  5. Canva social media calendar template
  6. Notion social media calendar template
  7. Google Sheets social media calendar template

1. Buffer social media calendar

7+ Free Social Media Calendar Templates to Help You Plan Your Content

This isn’t a downloadable template, per se, however Buffer is very easy to plug and play it’d as properly be. 

Buffer’s content material calendar incorporates a weekly and a month-to-month calendar view, the place you possibly can drag and drop posts to simply change publish dates and occasions in actual time. 

You may even filter these views by platform, or see all of your posts in a listing if you happen to favor. You may even optimize your posting schedule (or queue) in line with the best time to post on each platform (extra on this under). 

The tags feature permits for customized social content material classes and coloration coding (my private favourite function). You may set up your posts by standing, content material technique pillars, audience, advertising and marketing objectives, or kind of content material — no matter works finest in your content material creation system. 

The advantages of mapping out your content material in Buffer go means past simply planning — Buffer is a social media scheduling tool, not simply social media planning software. Buffer can mechanically schedule your social posts, pictures, and movies to go stay on the exactly the time you need them to. 

In contrast to the remainder of the calendars on this checklist there’s no have to cross-reference a number of instruments or techniques or manually submit each single content material piece on a number of platforms. Buffer connects with Facebook, Instagram, TikTok, YouTube, LinkedIn, Twitter/X, Pinterest, Mastodon, and extra. 

If you happen to’re sharing the identical posts to a number of platforms, you possibly can schedule the posts in a single go (and make minor tweaks to every platform if want be). I can’t even start to let you know how a lot of a time-saver that is. 

Exterior the calendar, there’s the Create space that can assist you brainstorm and set up your concepts, engagement tools that can assist you handle replies to feedback and the analyze tools to verify in on metrics at a look. 

7+ Free Social Media Calendar Templates to Help You Plan Your Content

The way to use this social media calendar

  1. Click on on the Get Buffer’s social media calendar button under.
  2. Create your Buffer account.
  3. Click on Join Channels (you possibly can join as much as three without cost).
  4. Select the platform you need to begin with and observe the steps.
  5. Click on on Publish on the highest left. 
  6. Welcome to your social media content material calendar! Click on New Submit on the highest proper to start out scheduling posts or New Channel on the underside left so as to add one other social platform. 

2. Social media calendar template with the most effective occasions to submit

7+ Free Social Media Calendar Templates to Help You Plan Your Content

Timing your submit good can have a optimistic influence on each your attain and engagement — which is why we dove into the info from thousands and thousands of social media posts in Buffer to uncover precisely that. 

Because of this evaluation, we’ve pinpointed a number of posting occasions for every platform throughout which posts get extra engagement or views. I’ve highlighted these occasions for Fb, Instagram, TikTok, LinkedIn, YouTube, and Twitter/X on this downloadable PDF calendar.

The way to use this social media calendar template

  1. Click on on the Get the ‘Finest Time to Submit’ calendar template button under.
  2. As soon as downloaded, proper click on on the file and open it with Adobe Acrobat Reader.
  3. Click on Fill & Signal.
  4. Click on inside the time slot you need to use to start out typing.
  5. Alternatively, you possibly can at all times print these pages and use good old school pen and paper to fill yours out.
  6. Get planning! The social media content material calendar template is yours to edit as you see match.

There’s an entire lot extra nuance in determining the most effective time to submit in your viewers. I’d advocate trying out these sources:

💡
New to social? Our step-by-step social media strategy guide will assist get you began.

3. Easy weekly social media calendar template

7+ Free Social Media Calendar Templates to Help You Plan Your Content

This free template options the identical format because the one above, with publishing schedule time slots from 6 a.m. to 11 p.m., simply with out highlights for the most effective occasions to submit on every platform. 

The way to use this social media calendar template

  1. Click on on the Get the straightforward weekly social media calendar button under.
  2. Open with Adobe Acrobat Reader.
  3. Click on Fill & Signal.
  4. Click on inside the time slot you need to use to start out typing.
  5. Alternatively, you possibly can at all times print these pages and use good old school pen and paper to fill yours out.
  6. Get planning! The social media content material calendar template is yours to edit as you see match.

4. Easy month-to-month social media calendar template

7+ Free Social Media Calendar Templates to Help You Plan Your Content

If you wish to map out a whole month at a look, this calendar template is for you. Consider this calendar as your big-picture view — it may be useful to map out the month in broad strokes by publish date utilizing a format like this one, that can assist you prioritize duties. 

The way to use this social media calendar template

  1. Click on on the Get the straightforward month-to-month social media calendar button under.
  2. Open with Adobe Acrobat Reader.
  3. Click on Fill & Signal.
  4. Click on inside the time slot you need to use to start out typing.
  5. Alternatively, you possibly can at all times print these pages and use good old school pen and paper to fill yours out.
  6. Get planning! The social media content material calendar template is yours to edit as you see match.

5. Canva easy social media calendar templates

If you happen to’d prefer to customise the ‘easy calendars’ above to raised go well with you, listed below are the editable variations in Canva. You’ll want a free Canva account to tweak them. 

The way to use this social media calendar template

  1. Click on on one of many Get calendar buttons under. A preview will open in Canva. 
  2. Click on the Use template button. An editable model will seem in your Canva workspace.
  3. Get planning! The social media content material calendar template is yours to edit as you see match. 

6. Notion social media calendar template

7+ Free Social Media Calendar Templates to Help You Plan Your Content

Notion is a splendidly versatile challenge administration software, the place, in contrast to a number of the easy calendars above, you possibly can simply retailer the textual content, captions, and media you intend to make use of for every submit within the calendar itself. 

You may as well view all of your posts in numerous views, like a listing, desk, Kanban board, or Ghant chart, which could be helpful in planning. It’s an important alternative for a content material advertising and marketing or editorial calendar template too, as you possibly can map out newsletters, weblog posts, and different digital advertising and marketing campaigns.

The way to use this social media calendar template

  1. Click on on the Get Notion template button under
  2. Click on on the Duplicate button (the juxtaposed squares icon) within the prime proper nook
  3. Create a free Notion account if you happen to don’t have one already
  4. Get planning! The social media content material calendar template is yours to edit as you see match.

7. Social Media Calendar Template in Google Sheets

7+ Free Social Media Calendar Templates to Help You Plan Your Content

I’ve by no means been an enormous fan of utilizing Sheets for something outdoors information wrangling. However now that Google’s added a dropdown lists function, Sheets is rising on me as a corporation and planning software.

I significantly like the way you’re in a position to make use of particular customized colours for the checklist choices, too — I like my content material calendars to be fairly.

This calendar template is, together with Buffer and Notion, one of the crucial customizable on this checklist. It’s additionally appropriate for storing whole posts and captions, slightly than simply making notes, as you’ll have accomplished within the easy calendar templates above. 

The way to use this social media calendar template

  1. Click on on the Get Google Sheets template button under. 
  2. Click on Make a duplicate.
  3. Learn the directions on the ‘Begin right here’ sheet. If Microsoft Excel is your spreadsheet software of alternative, click on File > Obtain > Microsoft Excel.
  4. Get planning! The social media content material calendar template is yours to edit as you see match.

Social media success begins with a calendar

As a content material author at Buffer, I spend an excellent chunk of my time pouring over the (usually cryptic) algorithm updates from the assorted social media platforms. We have now a great deal of nice weblog articles (if I do say so myself) breaking down the algorithm for each single platform, which we replace recurrently. 

Whereas lots of the steerage for social media success adjustments in these sources fairly usually, there’s one tip that at all times, at all times stays in them: be constant. Whether or not you’re a content material creator, social media marketer, or small enterprise proprietor — be as energetic in your social community of alternative as potential. It’s the most effective path to success on any given platform, whether or not you’re posting to Instagram, TikTok, Fb, YouTube, Mastodon, you title it.  

And what’s one of the best ways to make sure you are constantly posting on these networks? A social media content material calendar! Received your template? Congratulations. You’re on the street to success. 

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