How One Viral TikTok Generated Over $25,000 in Gross sales for My Enterprise in a Month

Home » How One Viral TikTok Generated Over $25,000 in Gross sales for My Enterprise in a Month

As a Gen X founder, Alice Kim didn’t assume initially TikTok was for her, however she managed to see large enterprise progress from the platform. Find out how.Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Last year, I shared Buffer’s top social posts and why I assumed the posts carried out so effectively. It was a lot enjoyable trying again on the previous yr, so now I’m again to do it once more for 2023!

At present, I’m sharing Buffer’s top-performing social posts from every platform and gives you an evaluation of why I believe these posts carried out so effectively. I like trying again on the prime posts of the yr – it’s an effective way to see what labored to assist form our social media strategy for the upcoming yr. We’re additionally within the course of of fixing up our technique, so this info might be actually useful for us.

What metrics are we utilizing to calculate these prime posts?

At Buffer, we use engagement fee and impressions as our base metrics, so I’ll be sharing the most effective posts on Buffer’s LinkedIn, Instagram, X (previously Twitter), and TikTok for every of those metrics. Fb isn’t a precedence for our social media technique because it’s not a channel the place we’ve traditionally had nice efficiency. I’d additionally wish to level out that the posts I’m sharing right this moment weren’t boosted — that is all natural!

Now, let’s dive in to see Buffer’s prime posts of 2023!

LinkedIn

High put up based mostly on engagement fee: An AMA request

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

That is an attention-grabbing one as a result of it truly didn’t find yourself with many feedback, however nonetheless had a excessive engagement fee. This put up was shared as a PDF carousel, which we’ve seen a development the place these sorts of posts get a extremely excessive engagement fee on LinkedIn. Our posts that includes the workforce and specializing in our tradition have traditionally carried out effectively, so it’s no shock that this put up asking individuals who they’d love to do an AMA with from Buffer was our prime put up.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High put up based mostly on impressions: A ballot on worker advantages

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

I like utilizing polls on LinkedIn as a result of they’re an effective way to begin discussions. My technique with polls on LinkedIn has been to make use of them as a strategy to speak about work tradition, and I felt like advantages had been one thing that individuals had been speaking about lots these days, particularly since there’s been a number of back-and-forth on whether or not distant work ought to be thought-about a profit. This query asking folks to decide on one profit that they assume is most essential began a dialogue within the feedback as a result of lots of people had totally different opinions.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

X (Previously often known as Twitter)

Facet word: I’m nonetheless struggling to recollect this platform modified names

High put up based mostly on engagement fee: An open position at Buffer

I’m not shocked to see {that a} ‘we’re hiring’ put up ended up as a prime put up of the yr. At Buffer, we’re identified for our distinctive tradition, salary transparency, and superb advantages, so individuals are at all times enthusiastic about the opportunity of becoming a member of the workforce. The truth that we listed the wage instantly most likely caught lots of people’s consideration, even when they’d no real interest in making use of for the job.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High put up based mostly on impressions: A query on distant work perks

I like {that a} put up about distant work is a prime put up right here. We’re extremely enthusiastic about distant work right here at Buffer, and love to speak about it with our neighborhood. I used to be hopeful that asking this query would garner a number of responses since folks would need to share their distinctive experiences with distant work, and that’s precisely what occurred right here.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Instagram

High put up based mostly on engagement fee: A repurposed put up on advertising and marketing metrics


This was truly a put up that I repurposed from the yr earlier than as a result of it had been a top- performing put up the primary time we posted it. I’ve seen that posts that give sensible recommendation carry out effectively for us on Instagram, and that’s why this put up did so effectively. Our viewers consists of small enterprise homeowners who might not be social media consultants, so posts like these are very useful for them.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High put up based mostly on impressions: A enjoyable twist on a hiring put up


As soon as once more, I’m not shocked to see {that a} hiring put up did so effectively, however this one additionally added the humor issue to it. Once we had been brainstorming how you can put up about this job, Content material Author Tami steered utilizing old-school Microsoft Paint to create a graphic, and all of us cherished the concept and ran with it. I had a sense that this could ‘cease the scroll’ and seize folks’s consideration as they’re taking a look at Instagram. This put up was cute, enjoyable, and straight to the purpose, in order that’s why I believe it did so effectively!

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

TikTok

For TikTok, our analytics are a bit totally different since engagement fee will not be offered of their instruments. We use views to gauge our success on the app.

High put up based mostly on views: A CapCut meme about distant work

@bufferapp

Mid day Goal runs are definitely worth the danger #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns

♬ original sound – Buffer

I believe that is my favourite put up of the entire yr, on any of our platforms – it nonetheless makes me chuckle once I watch it. I believe this one did so effectively due to a mixture of issues: it used a trending meme format (from CapCut, which has made developing with TikToks a lot simpler!), was relatable, was actually humorous, and was a brief video so all of us who’ve a brief consideration span now because of TikTok had been capable of stick round for the punchline. We’re a completely distant workforce at Buffer, so it was additionally poking a bit enjoyable at ourselves. Facet word: We’re completely cool with mid-day Goal runs so long as they’re not getting in the way in which of your work.

I nonetheless can’t imagine we acquired over two million views on this TikTok! I’d additionally wish to share transparently, although, how these views didn’t translate into new followers, so this was an incredible lesson that going viral isn’t the reply to all the things.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

What are we taking away from these posts for our social technique in 2024?

  • Our open roles collect a number of consideration. We aren’t at all times hiring, so I can’t plan to put up about this on a regular basis, but it surely exhibits that our tradition is why individuals are so all for working for us, so posts specializing in tradition ought to positively proceed to be part of our technique in 2024.
  • Sensible recommendation is helpful for our viewers. Numerous our viewers are individuals who run their very own companies and occur to be operating their social media accounts, too, however they might not be social media consultants. Any recommendation we can provide them to assist them develop and succeed is essential.
  • Buffer’s tradition is a strong matter. Our tradition may be very distinctive, and transparency is certainly one of our core values, so it’s essential for us to share what we’ve discovered at Buffer to assist and encourage others.
  • Following tendencies can work once you do it proper. I’ll at all times be looking out for any tendencies we will soar on, however provided that I really feel like I can actually join them with our model. Don’t do a development if it’s not genuine to you and your model.

Wish to take a look at what had been your greatest posts of 2023? Right here’s how.

  • Go to analyze.buffer.com
  • Choose a channel on the left
  • Replace your date vary (prime proper) to Jan 1, 2023 – December 20, 2023
  • Choose Posts
  • Scroll all the way down to the Publish Insights part
  • Choose if you wish to type by impressions, likes, engagement fee, and so on.
  • Be certain it’s sorted in descending order
  • Your primary put up might be on the very prime of the record!
Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Thanks for studying! Have any questions on our prime posts? Go away a remark, and please share your personal prime posts of 2023; we’d like to see them!

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