How This Automotive Rental Enterprise Used Its Google Enterprise Profile to Develop On-line

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Learn the way this small automotive rental enterprise optimizes its Google Enterprise Profile so you are able to do the identical in your operation.How I Increased My Freelance Writing Income By 79% Percent in a Single Year (and How You Could Too)

Are you a freelancer trying to develop your earnings? It may be robust to know the place to start out. Maybe you’ve fallen into snug freelancing routines with shoppers you’ve been working with for months or years. 

That sort of stability is nice … however it might additionally preserve you trapped. Perhaps you’ve stopped questioning your assumptions about how lengthy writing an article will take, as an example, otherwise you haven’t raised your charges in ages since you’re fearful about shedding a shopper.

I’m going to take you thru the methods I used to extend my freelance earnings from one yr to the following. This isn’t a narrative about “easy methods to 10x your earnings” or “how I went from rags to riches in a single day,” … however as an alternative, I hope, a extra sensible and achievable take a look at easy methods to considerably enhance your individual freelancing (or small enterprise) earnings. 

Let’s begin with the tip in thoughts: these methods led me to go from roughly $39,200 USD [£30,744] to roughly $70,500 USD [£55,266] in a single yr. That’s a 79 p.c enhance. I did this round a traditional, on a regular basis life, with a partner, youngsters, hobbies, and lots of different issues I didn’t need to compromise.

Right here’s what I did … and the way you are able to do the identical, whether or not you’re just getting started otherwise you’ve been freelancing for years.

Step 1. Set Clear, Particular Revenue Objectives

I’ve been freelancing for over 16 years now, and I’m embarrassed to confess that for a lot too a few years, I didn’t have a specific earnings purpose in thoughts. I used to be masking all my payments, and usually, I used to be completely satisfied to easily make the identical quantity I’d been making in my day job after I was in my early 20s.

A lot later, I spotted it is a frequent downside for freelancers and solopreneurs when I came across this piece by Naomi Dunford of Ittybiz. She defined:

In case you can’t appear to interrupt a sure quantity (and particularly if that quantity is suspiciously near your previous day job wage), you’ve obtained an higher restrict downside.

Find out how to Do It

Determine what you made final yr (final calendar yr or earlier tax yr, no matter is sensible for you). Then, set the next purpose for the approaching yr. Goal for one thing difficult however sensible: perhaps a 25 p.c or 50 p.c enhance, and even one hundred pc extra, should you’re going to have the ability to work extra hours.

Let’s say you made $30,000 final yr. You would purpose for $45,000 this yr. It’s a major enhance, however removed from an unattainable one.

Be aware: Personally, I set earnings objectives for the calendar yr, however for the needs of this put up, I’ve given my earnings enhance right here based mostly on tax years (for me within the UK, that’s April 6, 2021–April 5, 2022, vs. April 6, 2022–April 5, 2023) as that’s how my detailed data work out.

Step 2. Know What WON’T Work for You

In my enterprise, I may doubtlessly earn more money by subcontracting: loads of freelancers do, and that is how Kat Boogaard achieved some extremely spectacular figures as a contract author, scaling her business to make over $300,000.

However for me, proper now, I just like the simplicity of being a one-person enterprise. My husband works away among the time and has a lot much less flexibility than me: I actually like having the ability to plan my work round simply me, taking break day for our children as wanted. 

There are many methods I may enhance my freelance writing earnings … however these aren’t trade-offs I’m prepared to make at this level in my life. Again earlier than I had youngsters, as an example, I used to be completely satisfied to work on weekends; now, I keep away from night and weekend work.

Find out how to Do It

Resolve what your individual “traces within the sand” are together with your freelancing. Maybe you need to preserve weekends (or at the very least one weekend day) utterly free from work. Perhaps there are particular varieties of freelancing work you received’t tackle – I do know freelancers who received’t write items about weapons, say, or tobacco. 

There are many methods to earn more money inside the boundaries which can be wholesome for what you are promoting and for you as an individual. 

Step 3. Break Down Your Annual Revenue Aim Into Smaller Chunks

When you’ve obtained your earnings purpose, you’ll want to interrupt it down into smaller chunks so that you could determine should you’re on monitor or not at any given time.

After I first began doing this, I used to separate up my purpose purely mathematically. If I needed to make, say, £40,000 in a yr and needed to work 40 weeks (youngsters are in class for 38 weeks of the yr within the UK), then that may imply incomes £1,000 per week. But it surely quickly turned clear that not all weeks could be precisely the identical.

Now, I have a tendency to interrupt down my purpose by quarter, then month, then week. So, as an example, within the first quarter of 2024, I knew I’d have much less freelancing work than normal, so I set a decrease purpose for Q1 vs Q2. 

How I Increased My Freelance Writing Income By 79% Percent in a Single Year (and How You Could Too)

Find out how to Do It

Usually, plan to make a bit much less within the first few weeks or months of the yr. You’ll regularly invoice extra as you carry on new shoppers, elevate your charges, or get higher at utilizing your freelancing hours effectively.

Take into consideration instances of the yr while you’re more likely to have trip, household commitments, or different tasks affecting your freelancing time. For instance, the ultimate quarter ends on Dec eleventh, because it's my birthday on Dec twelfth, and I wish to preserve work to a minimal for the remainder of the calendar yr.

Right here’s how your yr would possibly break down for a $60,000 earnings purpose:

  • Q1 (Jan-Mar): $13,000 (build up earnings)
  • Q2 (Apr-Jun): $16,000
  • Q3 (Jul-Sep): $18,000
  • This autumn (Oct-Dec): $13,000 (break day for Thanksgiving and Christmas)
How I Increased My Freelance Writing Income By 79% Percent in a Single Year (and How You Could Too)

You’ll be able to then break down this purpose by month, by week, and by day. You don’t have to set this all out initially of the yr (in reality, I like to recommend you don’t!) As an alternative, see what’s developing week by week and plan accordingly.

Step 4. Monitor All Your Freelancing Time

I obtained critical about monitoring my time throughout 2022 – and that is the one change that I consider made the largest distinction to my earnings that yr.

Monitoring my time confirmed me:

  • A few of my work was netting me near $200/hour. Different work was bringing in additional like $120/hour. Figuring out that made it simple to know which shopper’s work to prioritize.
  • Some duties took longer than I assumed they did (like making ready invoices). Earlier than monitoring, I usually mentally discounted this sort of admin time, forgetting to actually plan for it in my week.
  • I labored fewer hours than I assumed, normally simply 15-20 hours per week. 

The act of monitoring my time inspired me to give attention to billable duties, like finishing articles for shoppers, moderately than non-billable work, like writing emails. This paid off very well when it comes to my earnings within the medium time period, although now, in 2024, I’m including in additional time on advertising and networking once more so I can proceed to develop my enterprise.

Find out how to Do It

There are a great deal of totally different apps that can assist you monitor your time. Having experimented with a couple of, I discover that Clockify is the perfect match for me.

How I Increased My Freelance Writing Income By 79% Percent in a Single Year (and How You Could Too)

In case you don’t need to use an app, you would possibly wish to strive monitoring your time utilizing a spreadsheet in 15- or 30-minute intervals. 

Step 5. Ringfence Your Working Hours

I’m certain I’m not the one freelancer who finds that while you’re working from dwelling, and also you don’t have set hours (or a boss), it’s very simple for all kinds of non-work duties to creep into your day.

Whether or not it’s popping to the shop for a lacking ingredient for dinner, switching the laundry to the dryer, or chatting to a buddy on the telephone, you would possibly discover that your working time is getting interrupted or chopped up.

Some flexibility is not any unhealthy factor; in reality, it would effectively be why you selected to freelance within the first place. However flexibility can grow to be an issue should you’re continually including only one other thing into your day … that means that you just’re shedding hours of productive time over the course of every week. 

Find out how to Do It

You would possibly discover that it helps to:

  • Have particular “begin” and “cease” instances in your freelance day. (My day is book-ended by my youngsters’ begin and finish instances in school.)
  • Have time allotted elsewhere for non-work admin and chores, so these don’t find yourself creeping into your work day. 
  • Maintain your work to-dos and your life to-dos in separate to-do lists. That might imply two lists inside one app (or paper planner), otherwise you would possibly even use two totally different apps.

Step 6. Elevate Your Charges if You Haven’t Achieved So Lately

One of many causes my freelance earnings rose was as a result of a shopper who accounted for an honest chunk of my earnings elevated by pau from $0.20/phrase to $0.25/phrase. 

I used to be fortunate I didn’t should ask in that occasion, however I’ve usually put up my charges and have by no means had any pushback. Final yr, I raised one other shopper’s price from $0.13/phrase to $0.15/phrase.

You would possibly discover these charges are fairly totally different! Don’t be afraid to set totally different charges for various shoppers based mostly on what the work includes. As an example, my higher-paying shopper’s work required much more analysis than the lower-paying shopper’s work, and it additionally usually meant tackling requested edits.

Find out how to Do It

Elevating your charges as a freelancer might be daunting: you is perhaps fearful about shedding an excellent shopper. Bear in mind, it is a regular a part of doing enterprise, and your shopper could be very more likely to take it utterly of their stride.

I discover that it’s easiest to tackle newer shoppers at the next price after which regularly elevate the speed for older shoppers to match. I purpose to present shoppers at the very least a full month’s warning that my price will probably be going up.

Step 7. Use Timers to Maintain You Centered and Productive

In addition to monitoring my freelancing time, I additionally use timers to maintain me centered … you might discover this a bit an excessive amount of, but it surely’s undoubtedly value a strive.

I sometimes set my timer for 15 to half-hour, which helps me keep laser-focused. After the timer goes off, I’ll both set it once more for a similar activity, change to one thing else, or take a break.

Typically, I’ll purpose to finish a sure activity (e.g., drafting a piece of an article, writing an overview) earlier than the time goes off – I undoubtedly discover this helps me pace up and work extra effectively. I additionally use the timer at factors the place I is perhaps scuffling with my focus.

Find out how to Do It

I take advantage of a bodily timer dice (I at present have the TickTime Cube) or set a timer on Alexa. You would use your telephone … however I discover I simply get distracted within the act of setting the timer if I spot a brand new notification!

In case you’re struggling to focus otherwise you’re procrastinating about beginning a giant activity, setting a 10-minute timer and promising your self you’ll focus for these 10 minutes may also help you get transferring.

Step 8. Strive Creating and Promoting Digital Merchandise

A small proportion of my earnings – about 3.5 p.c in 2021 to 2022 and simply 0.9 p.c in 2022 to 2023 – was from promoting my very own digital merchandise. 

How I Increased My Freelance Writing Income By 79% Percent in a Single Year (and How You Could Too)

How I Increased My Freelance Writing Income By 79% Percent in a Single Year (and How You Could Too)

This wasn’t a very important earnings stream, but it surely did end in an earnings enhance in months the place I wasn’t doing a lot freelancing (I usually run Summer time and Winter gross sales, as an example, as that matches with after I’m taking a while off from freelancing).

In 2024, I’m specializing in rising this side of my enterprise: it’ll give me much more flexibility and a larger incomes potential, plus I like creating my very own merchandise. As a part of this, I’m engaged on rising my newsletter list to construct a bigger viewers of potential clients.

Find out how to Do It

There are every kind of digital merchandise you possibly can promote: suppose ebooks, e-courses, templates, printables, apps, and extra! You’ll want some sort of on-line platform of your individual – that might be an internet site/weblog, Instagram account, Fb group, e mail listing, or anyplace that you may promote your merchandise to your followers.

Step 9. Maintain Experimenting With New Methods to Develop

All of the above steps helped me enhance my freelance earnings considerably … however I didn’t need to cease there! Throughout the 2023-2024 tax yr, I did a few further issues to proceed to develop, albeit extra regularly. You would possibly need to give these a strive, too.

Taking On Further Freelancing Duties

Typically, you would possibly be capable of up your earnings by taking up an additional activity for an present shopper. One among my freelance writing shoppers requested me if I may format and add weblog articles for him, as this was an actual bottleneck in his course of.

I agreed to do that at an hourly price and created a complete guidelines to observe, so it turned a simple, low-energy, and low-stress activity. Not solely did this imply further billable work for every article I wrote, it additionally meant I may write extra articles, as I used to be maintaining the pipeline of recent posts flowing.

Find out how to Do It

Choose a shopper you get pleasure from working with and ask if there are any additional duties you possibly can tackle. Some prospects are:

  • Writing briefs for articles so the shopper doesn’t have to prep these
  • search engine optimization optimizing articles in accordance with the shopper’s preferences
  • Getting ready e mail newsletters or social media posts based mostly on an article 

Working With an Accountability Coach

I didn’t fairly meet my earnings purpose for the 2022 calendar yr. In November 2023, I began working with an accountability coach, Blake Stratton. I discovered teaching invaluable to assist me push to fulfill my earnings purpose in 2023: particularly, it helped me do higher at ringfencing my freelancing time and at avoiding distractions.

Find out how to Do It

Teaching is an excellent technique to spend money on your self as you develop what you are promoting – but when one-to-one teaching isn’t inexpensive, you possibly can take a look at peer help. That may imply becoming a member of a supportive on-line group or working with an accountability buddy, the place you share your objectives and mutually help each other.

Dealing with Elements Exterior Your Direct Management

All of the above concepts are ones you possibly can replicate or management. However some adjustments is perhaps outdoors your direct management. You do nonetheless have some affect over these.

As an example, within the 2023 to 2024 tax yr, I landed a brand new higher-paying shopper due to a former colleague who was now in a advertising/modifying function. You’ll be able to’t drive one thing like that to occur – the supply got here out of the blue, for me – however you can also make it extra probably.

As an example, you possibly can:

  • Sustain with previous contacts and let individuals know should you’re in search of extra work
  • Write visitor posts to get your identify on the market (notably should you can write for blogs that your splendid shoppers are more likely to learn)
  • Preserve good relationships with editors and shoppers who would possibly move your identify on to people who find themselves in search of a author

Your Plan for Rising Your Freelance Writing Revenue Over the Subsequent Yr

Are you prepared to extend your freelance writing earnings? Let’s run by means of crucial steps from above to get you began.

  1. Set your earnings purpose. Goal to be each formidable and sensible! Solely what which means in your circumstances. It is perhaps a 25 p.c enhance, a 50 p.c enhance, or perhaps a 100% enhance in your earnings from final yr.
  2. Break down your purpose by quarter, then by month, so should you’re on monitor.
  3. Search for the best wins first: ones that don’t require working any additional hours. That might imply:
    1. Enhancing your focus, so that you’re getting extra executed in the identical period of time.
    2. Monitoring your time so you possibly can see precisely which gigs are value probably the most to you per hour.
    3. Elevating your charges so that you earn more money for a similar quantity of labor.
  4. When taking up additional work, begin together with your present shoppers: that is simpler and sooner than trying to find brand-new shoppers. Provide to tackle extra of the identical (e.g., six articles monthly as an alternative of 4), counsel additional duties you possibly can sort out, or ask in the event that they know anybody who wants a author.

You can also make an ideal dwelling as a contract author. My earnings in 2024 appears set to place me inside the highest 10 p.c of staff within the UK regardless of working part-time hours – by no means greater than 20 per week – and taking a number of break day throughout faculty breaks. It took me 16+ years to get to that time, however you possibly can do it a lot sooner utilizing the concepts above. Even simply implementing one or two of them may make an enormous distinction to the place you’re in a yr’s time.

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