How We Constructed Our Visitor Posting Program

Home » How We Constructed Our Visitor Posting Program

On this article, I share how the Buffer Visitor Posting Program got here to be.
Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Last year, I shared Buffer’s top social posts and why I assumed the posts carried out so properly. It was a lot enjoyable wanting again on the previous yr, so now I’m again to do it once more for 2023!

Right this moment, I’m sharing Buffer’s top-performing social posts from every platform and provides you with an evaluation of why I believe these posts carried out so properly. I really like wanting again on the prime posts of the yr – it’s a good way to see what labored to assist form our social media strategy for the upcoming yr. We’re additionally within the course of of adjusting up our technique, so this data will likely be actually useful for us.

What metrics are we utilizing to calculate these prime posts?

At Buffer, we use engagement fee and impressions as our base metrics, so I’ll be sharing the most effective posts on Buffer’s LinkedIn, Instagram, X (previously Twitter), and TikTok for every of those metrics. Fb isn’t a precedence for our social media technique because it’s not a channel the place we’ve traditionally had nice efficiency. I’d additionally prefer to level out that the posts I’m sharing immediately weren’t boosted — that is all natural!

Now, let’s dive in to see Buffer’s prime posts of 2023!

LinkedIn

High submit based mostly on engagement fee: An AMA request

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

That is an fascinating one as a result of it really didn’t find yourself with many feedback, however nonetheless had a excessive engagement fee. This submit was shared as a PDF carousel, which we’ve seen a development the place these sorts of posts get a very excessive engagement fee on LinkedIn. Our posts that includes the workforce and specializing in our tradition have traditionally carried out properly, so it’s no shock that this submit asking individuals who they’d love to do an AMA with from Buffer was our prime submit.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High submit based mostly on impressions: A ballot on worker advantages

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

I really like utilizing polls on LinkedIn as a result of they’re a good way to start out discussions. My technique with polls on LinkedIn has been to make use of them as a solution to speak about work tradition, and I felt like advantages have been one thing that individuals had been speaking about lots these days, particularly since there’s been lots of back-and-forth on whether or not distant work ought to be thought-about a profit. This query asking folks to decide on one profit that they assume is most vital began a dialogue within the feedback as a result of lots of people had completely different opinions.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

X (Previously referred to as Twitter)

Facet word: I’m nonetheless struggling to recollect this platform modified names

High submit based mostly on engagement fee: An open function at Buffer

I’m not stunned to see {that a} ‘we’re hiring’ submit ended up as a prime submit of the yr. At Buffer, we’re identified for our distinctive tradition, salary transparency, and wonderful advantages, so individuals are all the time enthusiastic about the potential of becoming a member of the workforce. The truth that we listed the wage straight away most likely caught lots of people’s consideration, even when they’d no real interest in making use of for the job.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High submit based mostly on impressions: A query on distant work perks

I really like {that a} submit about distant work is a prime submit right here. We’re extremely obsessed with distant work right here at Buffer, and love to speak about it with our group. I used to be hopeful that asking this query would garner lots of responses since folks would wish to share their distinctive experiences with distant work, and that’s precisely what occurred right here.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Instagram

High submit based mostly on engagement fee: A repurposed submit on advertising and marketing metrics


This was really a submit that I repurposed from the yr earlier than as a result of it had been a top- performing submit the primary time we posted it. I’ve observed that posts that give sensible recommendation carry out properly for us on Instagram, and that’s why this submit did so properly. Our viewers consists of small enterprise homeowners who might not be social media consultants, so posts like these are very useful for them.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High submit based mostly on impressions: A enjoyable twist on a hiring submit


As soon as once more, I’m not stunned to see {that a} hiring submit did so properly, however this one additionally added the humor issue to it. After we have been brainstorming the best way to submit about this job, Content material Author Tami recommended utilizing old-school Microsoft Paint to create a graphic, and all of us cherished the concept and ran with it. I had a sense that this could ‘cease the scroll’ and seize folks’s consideration as they’re taking a look at Instagram. This submit was cute, enjoyable, and straight to the purpose, in order that’s why I believe it did so properly!

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

TikTok

For TikTok, our analytics are slightly completely different since engagement fee just isn’t supplied of their instruments. We use views to gauge our success on the app.

High submit based mostly on views: A CapCut meme about distant work

@bufferapp

Mid day Goal runs are well worth the threat #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns

♬ original sound – Buffer

I believe that is my favourite submit of the entire yr, on any of our platforms – it nonetheless makes me chuckle once I watch it. I believe this one did so properly due to a mixture of issues: it used a trending meme format (from CapCut, which has made developing with TikToks a lot simpler!), was relatable, was actually humorous, and was a brief video so all of us who’ve a brief consideration span now because of TikTok have been in a position to stick round for the punchline. We’re a completely distant workforce at Buffer, so it was additionally poking slightly enjoyable at ourselves. Facet word: We’re completely cool with mid-day Goal runs so long as they’re not getting in the best way of your work.

I nonetheless can’t imagine we acquired over two million views on this TikTok! I’d additionally prefer to share transparently, although, how these views didn’t translate into new followers, so this was a terrific lesson that going viral isn’t the reply to the whole lot.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

What are we taking away from these posts for our social technique in 2024?

  • Our open roles collect lots of consideration. We aren’t all the time hiring, so I can’t plan to submit about this on a regular basis, nevertheless it reveals that our tradition is why individuals are so occupied with working for us, so posts specializing in tradition ought to undoubtedly proceed to be part of our technique in 2024.
  • Sensible recommendation is helpful for our viewers. A variety of our viewers are individuals who run their very own companies and occur to be operating their social media accounts, too, however they might not be social media consultants. Any recommendation we may give them to assist them develop and succeed is vital.
  • Buffer’s tradition is a robust matter. Our tradition could be very distinctive, and transparency is one in all our core values, so it’s vital for us to share what we’ve realized at Buffer to assist and encourage others.
  • Following developments can work if you do it proper. I’ll all the time be looking out for any developments we will soar on, however provided that I really feel like I can actually join them with our model. Don’t do a development if it’s not genuine to you and your model.

Wish to try what have been your greatest posts of 2023? Right here’s how.

  • Go to analyze.buffer.com
  • Choose a channel on the left
  • Replace your date vary (prime proper) to Jan 1, 2023 – December 20, 2023
  • Choose Posts
  • Scroll all the way down to the Publish Insights part
  • Choose if you wish to type by impressions, likes, engagement fee, and so forth.
  • Be certain it’s sorted in descending order
  • Your primary submit will likely be on the very prime of the checklist!
Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Thanks for studying! Have any questions on our prime posts? Depart a remark, and please share your individual prime posts of 2023; we’d like to see them!

Recommended Story For You :

Organize Keywords and Import CSV Files from the Google Keyword Planner

The Most Affordable And Easiest User Friendly Page Builder You Will Ever Use!

Instant WordPress Theme That Matches Your Website

Wizard to Manage Remote Backend MS Access Database Tables Fields and Indexes

If you had an aisle-by-aisle grocery list wouldn't you spend less money on impulse items?

everything you need to create a professional corporate look mini-site is there.

Unlock Your Networking Potential with GNS3Vault

Viper Cache Was 77% Faster Than The Competetion

Understanding Stock Market Shorting eBook

Creating your first programming language is easier than you think.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recommended
5.0 rating
Prices starting from : $7.20/mo (SAVE 40% on the first year)
5.0 rating
Prices starting from : $4.00/mo (SAVE 35% on the first year)
5.0 rating
Prices starting from : $1.59/mo (SAVE 20% on the first year)
5.0 rating
Prices starting from : $3.99/mo (SAVE 73% on the first year)
5.0 rating
Prices starting from : $6.74/mo (SAVE 43% on the first year)