I Obtained Meta Verified on Instagram — Right here’s My Trustworthy Evaluate

Home » I Obtained Meta Verified on Instagram — Right here’s My Trustworthy Evaluate

I put Meta Verified — and the coveted blue test — below the microscope for 2 weeks. The outcomes had been undoubtedly not what I anticipated.Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Last year, I shared Buffer’s top social posts and why I assumed the posts carried out so properly. It was a lot enjoyable trying again on the previous 12 months, so now I’m again to do it once more for 2023!

At the moment, I’m sharing Buffer’s top-performing social posts from every platform and will provide you with an evaluation of why I feel these posts carried out so properly. I like trying again on the prime posts of the 12 months – it’s an effective way to see what labored to assist form our social media strategy for the upcoming 12 months. We’re additionally within the course of of fixing up our technique, so this data might be actually useful for us.

What metrics are we utilizing to calculate these prime posts?

At Buffer, we use engagement fee and impressions as our base metrics, so I’ll be sharing the perfect posts on Buffer’s LinkedIn, Instagram, X (previously Twitter), and TikTok for every of those metrics. Fb isn’t a precedence for our social media technique because it’s not a channel the place we’ve traditionally had nice efficiency. I’d additionally wish to level out that the posts I’m sharing as we speak weren’t boosted — that is all natural!

Now, let’s dive in to see Buffer’s prime posts of 2023!

LinkedIn

High submit primarily based on engagement fee: An AMA request

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

That is an fascinating one as a result of it really didn’t find yourself with many feedback, however nonetheless had a excessive engagement fee. This submit was shared as a PDF carousel, which we’ve seen a development the place these sorts of posts get a extremely excessive engagement fee on LinkedIn. Our posts that includes the workforce and specializing in our tradition have traditionally carried out properly, so it’s no shock that this submit asking individuals who they’d love to do an AMA with from Buffer was our prime submit.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High submit primarily based on impressions: A ballot on worker advantages

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

I like utilizing polls on LinkedIn as a result of they’re an effective way to start out discussions. My technique with polls on LinkedIn has been to make use of them as a technique to speak about work tradition, and I felt like advantages had been one thing that individuals had been speaking about rather a lot currently, particularly since there’s been quite a lot of back-and-forth on whether or not distant work needs to be thought of a profit. This query asking folks to decide on one profit that they suppose is most necessary began a dialogue within the feedback as a result of lots of people had totally different opinions.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

X (Previously often known as Twitter)

Aspect observe: I’m nonetheless struggling to recollect this platform modified names

High submit primarily based on engagement fee: An open position at Buffer

I’m not shocked to see {that a} ‘we’re hiring’ submit ended up as a prime submit of the 12 months. At Buffer, we’re recognized for our distinctive tradition, salary transparency, and superb advantages, so persons are at all times enthusiastic about the potential for becoming a member of the workforce. The truth that we listed the wage instantly most likely caught lots of people’s consideration, even when they’d little interest in making use of for the job.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High submit primarily based on impressions: A query on distant work perks

I like {that a} submit about distant work is a prime submit right here. We’re extremely enthusiastic about distant work right here at Buffer, and love to speak about it with our group. I used to be hopeful that asking this query would garner quite a lot of responses since folks would need to share their distinctive experiences with distant work, and that’s precisely what occurred right here.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Instagram

High submit primarily based on engagement fee: A repurposed submit on advertising metrics


This was really a submit that I repurposed from the 12 months earlier than as a result of it had been a top- performing submit the primary time we posted it. I’ve seen that posts that give sensible recommendation carry out properly for us on Instagram, and that’s why this submit did so properly. Our viewers contains small enterprise house owners who will not be social media consultants, so posts like these are very useful for them.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High submit primarily based on impressions: A enjoyable twist on a hiring submit


As soon as once more, I’m not shocked to see {that a} hiring submit did so properly, however this one additionally added the humor issue to it. After we had been brainstorming the right way to submit about this job, Content material Author Tami advised utilizing old-school Microsoft Paint to create a graphic, and all of us beloved the thought and ran with it. I had a sense that this may ‘cease the scroll’ and seize folks’s consideration as they’re Instagram. This submit was cute, enjoyable, and straight to the purpose, in order that’s why I feel it did so properly!

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

TikTok

For TikTok, our analytics are a bit of totally different since engagement fee will not be supplied of their instruments. We use views to gauge our success on the app.

High submit primarily based on views: A CapCut meme about distant work

@bufferapp

Mid day Goal runs are well worth the threat #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns

♬ original sound – Buffer

I feel that is my favourite submit of the entire 12 months, on any of our platforms – it nonetheless makes me chuckle once I watch it. I feel this one did so properly due to a mix of issues: it used a trending meme format (from CapCut, which has made developing with TikToks a lot simpler!), was relatable, was actually humorous, and was a brief video so all of us who’ve a brief consideration span now because of TikTok had been in a position to stick round for the punchline. We’re a completely distant workforce at Buffer, so it was additionally poking a bit of enjoyable at ourselves. Aspect observe: We’re completely cool with mid-day Goal runs so long as they’re not getting in the best way of your work.

I nonetheless can’t imagine we bought over two million views on this TikTok! I’d additionally wish to share transparently, although, how these views didn’t translate into new followers, so this was a terrific lesson that going viral isn’t the reply to every part.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

What are we taking away from these posts for our social technique in 2024?

  • Our open roles collect quite a lot of consideration. We aren’t at all times hiring, so I can’t plan to submit about this on a regular basis, nevertheless it reveals that our tradition is why persons are so curious about working for us, so posts specializing in tradition ought to undoubtedly proceed to be part of our technique in 2024.
  • Sensible recommendation is beneficial for our viewers. Plenty of our viewers are individuals who run their very own companies and occur to be operating their social media accounts, too, however they will not be social media consultants. Any recommendation we can provide them to assist them develop and succeed is necessary.
  • Buffer’s tradition is a strong matter. Our tradition may be very distinctive, and transparency is one in all our core values, so it’s necessary for us to share what we’ve realized at Buffer to assist and encourage others.
  • Following developments can work once you do it proper. I’ll at all times be looking out for any developments we are able to soar on, however provided that I really feel like I can actually join them with our model. Don’t do a development if it’s not genuine to you and your model.

Need to take a look at what had been your finest posts of 2023? Right here’s how.

  • Go to analyze.buffer.com
  • Choose a channel on the left
  • Replace your date vary (prime proper) to Jan 1, 2023 – December 20, 2023
  • Choose Posts
  • Scroll right down to the Submit Insights part
  • Choose if you wish to type by impressions, likes, engagement fee, and so on.
  • Be sure it’s sorted in descending order
  • Your primary submit might be on the very prime of the record!
Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Thanks for studying! Have any questions on our prime posts? Go away a remark, and please share your individual prime posts of 2023; we’d like to see them!

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