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A step-by-step, data-backed information that will help you make YouTube thumbnails that flip scrollers into viewers, together with recommendation and examples from profitable YouTubers.How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

For those who’re publishing high quality weblog content material, you’re additionally creating best content material for LinkedIn — you simply must discover ways to repurpose it.

I’m Irina, a Progress and website positioning Advisor, and I assist corporations develop their visibility with inbound advertising. Over the last eight years, I’ve helped well-known SaaS corporations (like Hunter and Aura) develop their visitors to a whole lot of 1000’s of periods from natural and social media channels

I additionally contribute to common SaaS blogs (like Ahrefs, MOZ, and now Buffer!) and repurpose that content material to extend my LinkedIn visibility.

On this complete information, I’ll share my confirmed course of for repurposing weblog content material into high-performing LinkedIn posts. You may apply these methods to extend your weblog visitors, build a personal brand, and grow your LinkedIn following.

Let’s dive proper in!

Why it’s best to repurpose content material for LinkedIn

There are a number of strategic the explanation why repurposing content for LinkedIn is well worth the effort:

  1. Develop your attain: Repurposing content material places your work in entrance of 1000’s of execs and organizations in your goal trade or area of interest. As a substitute of making an attempt to attract LinkedIn customers to your weblog within the first place, you carry the content material straight to them on the platform they already use day by day.
  2. Increase visitors: Many bloggers discover attracting new guests to their websites difficult. Natural search and social media referrals have diminishing returns over time, so discovering new visitors sources is essential. LinkedIn drives 46 percent of social visitors to B2B web sites, and a well-optimized repurposed put up can faucet into that visitors stream.
  3. Showcase experience: LinkedIn is a web-based resume and portfolio highlighting your work historical past and area experience. By proactively sharing your weblog content material immediately on the platform, you possibly can showcase your information to new audiences organically over time.
  4. Networking: Publishing share-worthy insights is a confirmed strategy to seize the eye of acknowledged figures in your area. Business leaders, potential companions, associates, and collaborators monitor LinkedIn for related content material and commentary.
  5. Value and time saving: Creating new weblog content material requires vital upfront funding. It’s essential to analysis matters, define posts, write drafts, collect visible belongings, promote your content material, and extra with each bit you produce. Repurposing, however, means taking present self-created belongings and distributing them for brand new channels. 

How to decide on weblog posts for LinkedIn repurposing

When choosing present weblog content material to repurpose for LinkedIn, observe this three-step filtering course of:

Choose content material with repurposing potential

Step one is figuring out posts with the very best potential worth when repurposed for LinkedIn audiences. Excellent content material varieties embody:

  • Final guides and ebooks
  • Evergreen "how you can" articles
  • Podcasts (Most podcast instruments, like Riverside, Descript, and Adobe Audition, have options that may assist you to repurpose video and audio clips.)
  • Enterprise technique and profession recommendation
  • Newbie's guides
  • Greatest practices posts
  • Linkable belongings (aka magnet content material)

This evergreen, high-value content material tends to draw regular natural visitors and engagement over time, making it good for giving new life by way of LinkedIn repurposing.

Establish timeless weblog posts

Subsequent, dig into your weblog visitors analytics and engagement knowledge to pinpoint particular top-performing posts demonstrating continuous readership curiosity over time. Kind historic content material by metrics like:

  • Whole lifetime pageviews
  • Social shares throughout platforms
  • Quantity and high quality of feedback
  • Proportion of search visitors

Posts that rank extremely throughout these engagement elements reveal their enduring usefulness and urge for food from readers. This indicators robust repurposing potential.

Reviewing weblog put up efficiency

Lastly, assess shortlisted posts primarily based on their skill to supply related worth for LinkedIn audiences if printed natively on the platform. Contemplate:

  • Breadth of attraction for professionals throughout industries
  • Potential to focus on your experience credibly
  • Potential to spark constructive discussions

This relevance verify ensures you solely repurpose content material that’s poised to resonate primarily based on what engages LinkedIn's neighborhood day by day.

By following this three-step filtering course of, you possibly can confidently determine and choose optimized weblog content material with most repurposing viability for LinkedIn.

Learn how to get essentially the most out of repurposing your content material for LinkedIn

When you’ve chosen excellent weblog content material to repurpose, it’s time to customise it for LinkedIn to drive most visibility and engagement.

Listed below are my prime seven methods for optimizing repurposed weblog posts for fulfillment on LinkedIn:

1. Tailor content material to the viewers

Keep away from merely reposting your weblog content material verbatim. The introduction and opening paragraphs particularly must be tweaked to higher align together with your viewers.

Ask your self:

  • How will this assist fellow professionals or trade friends particularly?
  • What widespread frustrations or wants does this handle?

Then incorporate that perspective proper up entrance earlier than stepping into particulars, knowledge factors, and many others., shared out of your authentic piece.

Framing content material round shared factors {of professional} relevance higher engages guests scrolling shortly. Give them clear takeaways tailor-made to their position wants earlier than proving your experience intimately.

For instance, I repurposed my private article for MOZ on LinkedIn and began my put up with a standard downside:

“The checklist of high-intent key phrases you possibly can goal is proscribed.” 

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

Right here, I shortly teased my methods on what to do after you’ve exhausted the high-intent key phrase checklist however left the juicy particulars within the article for the readers to seek out.

2. Incorporate LinkedIn’s distinctive options

Embrace native LinkedIn functionalities different networks lack to make your repurposed content material extra seen and interactive.

Examples embody:

  • Related hashtags: Strategically embody tags so your posts seem throughout associated conversations exterior your instant community. Prioritize broader trade hashtags over area of interest pursuits.
  • Mentions: Proactively notify influential profiles referenced immediately in your put up. This exposes your repurposed content material to entire new spheres of connections.
  • LinkedIn articles: For long-form posts, natively publish and hyperlink to those as a substitute of off-site blogs to look extra prominently in feed searches.
  • Polls: Immediate commentary by asking an intriguing query associated to your content material and sharing preliminary opinions.
  • Carousels: LinkedIn carousels, the platform’s model of a slideshow, assist you to visually and mentally interact your viewers as they click on by way of slides containing your key take-home messages 

Tapping into these choices makes your repurposed content material really feel like a extra pure, value-driven a part of the LinkedIn neighborhood versus an out-of-context weblog put up dump.

3. Begin robust with compelling headlines

You solely have a break up second to seize consideration as guests scroll by way of crowded feeds. An intriguing but skilled headline lures readers higher than generically reusing your present weblog put up title verbatim.

My go-to system is:

Widespread frustration + teased answer

I identify the problematic signs readers possible share after which trace on the particulars accessible in my full put up.

4. Embrace a transparent, actionable CTA

Each repurposed put up ought to direct readers someplace strategic as soon as they attain the tip. Don’t go away them with no advisable motion.

Calls to motion give repurposed content material stickiness. Readers shouldn’t passively eat the put up after which transfer on. They need to interact additional together with your model after studying.

Some CTA choices embody:

  • Visiting your web site for associated sources
  • Signing as much as your e-mail checklist
  • Messaging you on LinkedIn
  • Collaborating in a LinkedIn ballot

One in all my favourite CTAs is the easy and simple “verify the primary remark,” which inspires the reader to have interaction with the put up in the event that they want to see the complete article. 

Another excuse I like this CTA is that, in accordance with Buffer's research, posts that embody hyperlinks on LinkedIn have a a lot decrease engagement fee than different codecs (assume video, pictures, and textual content). That is possible as a result of LinkedIn desires its customers to remain on their platform, which is a matter if you wish to direct a shopper to one in all your weblog posts off LinkedIn. Placing your exterior hyperlink within the feedback part and inspiring the reader to click on it with the “verify the primary remark” CTA navigates this downside:

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

5. Use emojis strategically 

LinkedIn permits utilizing emojis, however you should steadiness character with professionalism.

I like to recommend:

  • Utilizing one to 2 emojis max per put up
  • Inserting emojis solely beside key factors or calls to motion

This prevents your put up from seeming too casual but makes it extra scannable.

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

6. Cross-promote your content material

For those who reference, quote, or hyperlink to noteworthy trade accounts in your authentic weblog article, you’ll want to tag them utilizing @mentions within the LinkedIn model.

This exposes your content material to their entire community. Then, their followers and connections see your put up featured prominently of their feed because it contains somebody they already observe.

Influencers self-promote, so proactively tagging them incentivizes sharing your put up containing their identify to unfold their private model additional.

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

Moreover, if you tag these influencers and trade accounts, take into account reaching out to them with a considerate message in regards to the put up to domesticate that relationship

Carousels stand out brilliantly in crowded LinkedIn feeds, particularly on cellular. Distill your put up into key statistics, speaking factors, or visible belongings shared horizontally. They’re additionally amongst LinkedIn’s best-performing varieties of content material, per the Buffer knowledge I discussed earlier.

You too can use the ultimate slide in your CTA, directing folks to proceed participating in your web site.

Carousels function individually from hyperlink previews. Even when readers don’t click on by way of to your full put up, they nonetheless take in core insights full with meant messaging and branding.

Right here's a cheat sheet summarizing suggestions for optimizing repurposed content material:

Purpose

Optimization Tactic

Seize consideration

Adapt intro for professionals

Improve visibility

Use hashtags, mentions, articles, and many others.

Make content material scannable

Compelling headline, emojis by key factors

Drive motion

Clear name to motion

Develop attain

Tag featured influencers

Enhance consumption

Create eye-catching carousel

Optimizing your repurposed weblog articles utilizing these finest practices massively elevates the chance of garnering robust engagement vs. blithely reposting one thing verbatim.

For instance, at Aura, we created a fast and interesting carousel to tease the important thing concepts of the article we wanted to share, with the final slide containing the CTA “study extra” on the Aura weblog:

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

8. Share refreshed content material

Repurposing evergreen content material lets you refresh and replace older posts with new examples, knowledge factors, suggestions, and many others., whereas retaining the core worth.

As an illustration, at Aura, we frequently share our weblog posts on LinkedIn (and different social media channels) instantly following main updates, equivalent to these posts we launched about identity theft and the vulnerability of iPhones compared to Nokias

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach
How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

Greatest practices for posting repurposed content material

You’ve fastidiously personalized your chosen weblog posts for LinkedIn. Now, it's time to work on actively publishing to advertise discovery and readership.

Listed below are three suggestions:

1. Publish throughout optimum engagement home windows

Take note of when your target market tends to be most actively scrolling LinkedIn to pinpoint best occasions for sharing content material.

Analysis means that between 8 a.m.-12 p.m., Wednesday, Thursday, and Friday are the best times to post on LinkedIn, as these occasions have the very best consumer engagement charges. Share thought leadership-style posts like repurposed blogs when professionals are proactively networking.

Each viewers has totally different habits, although. Buffer’s Analytics feature helps you see an outline of what day, kind of put up, and frequency is finest for every of your linked channels. 

2. Create an editorial calendar

Scheduling content material upfront prevents scrambling to repeatedly crank out social posts every day. 

Making a content calendar helps you determine weblog posts you need to repurpose and share over the following month after which plug them into an editorial calendar alongside different deliberate LinkedIn content material.

Social media management tools like Buffer are good for saving your concepts, planning your content material, and scheduling your posts. 

3. Decide to consistency 

Sporadic posts fail to determine authority. Professionals ignore profiles with plenty of dormant intervals indicating doubtful experience.

Analysis exhibits that accounts that put up 20 times a month reach 60 percent of their target audience, however those who publish greater than this, as much as 80 occasions a month, will extra reliably be seen by the folks they’re making an attempt to achieve. 

Consistency, not amount, issues most. Repurposing evergreen content material makes managing a dependable posting cadence far more possible in the long run vs. ranging from scratch perpetually.

Maximize affect with strategic content material repurposing

Content material repurposing, particularly of evergreen weblog posts for LinkedIn, provides a strategic, hassle-free tactic for materially rising your attain and affect. Fastidiously chosen present content material will get a second life in entrance of the platform's over 850 million member base. 

This drives model discovery, web site visitors, lead technology, and partnerships with minimal effort in your finish. The subsequent time you publish successful article you need to proceed capitalizing on past simply weblog readers, put aside half-hour to craft a personalized LinkedIn model following one of the best practices outlined on this information. 

Then, watch the repurposing ROI roll in for months to return! You develop your affect exponentially with out frequently crafting new content material from scratch.

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