Methods to Create Scroll-stopping YouTube Thumbnails (+ Ideas from Prime Creators)

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A step-by-step, data-backed information that will help you make YouTube thumbnails that flip scrollers into viewers, together with recommendation and examples from profitable YouTubers.How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

In case you’re publishing high quality weblog content material, you’re additionally creating very best content material for LinkedIn — you simply have to learn to repurpose it.

I’m Irina, a Progress and web optimization Advisor, and I assist corporations develop their visibility with inbound advertising. Over the last eight years, I’ve helped well-known SaaS corporations (like Hunter and Aura) develop their site visitors to a whole lot of 1000’s of classes from natural and social media channels

I additionally contribute to fashionable SaaS blogs (like Ahrefs, MOZ, and now Buffer!) and repurpose that content material to extend my LinkedIn visibility.

On this complete information, I’ll share my confirmed course of for repurposing weblog content material into high-performing LinkedIn posts. You may apply these methods to extend your weblog site visitors, build a personal brand, and grow your LinkedIn following.

Let’s dive proper in!

Why it’s best to repurpose content material for LinkedIn

There are a number of strategic the reason why repurposing content for LinkedIn is definitely worth the effort:

  1. Broaden your attain: Repurposing content material places your work in entrance of 1000’s of execs and organizations in your goal trade or area of interest. As an alternative of attempting to attract LinkedIn customers to your weblog within the first place, you convey the content material straight to them on the platform they already use every day.
  2. Increase site visitors: Many bloggers discover attracting new guests to their websites difficult. Natural search and social media referrals have diminishing returns over time, so discovering new site visitors sources is essential. LinkedIn drives 46 percent of social site visitors to B2B web sites, and a well-optimized repurposed submit can faucet into that site visitors stream.
  3. Showcase experience: LinkedIn is an internet resume and portfolio highlighting your work historical past and area experience. By proactively sharing your weblog content material immediately on the platform, you may showcase your data to new audiences organically over time.
  4. Networking: Publishing share-worthy insights is a confirmed strategy to seize the eye of acknowledged figures in your subject. Trade leaders, potential companions, associates, and collaborators monitor LinkedIn for related content material and commentary.
  5. Value and time saving: Creating new weblog content material requires important upfront funding. You could analysis subjects, define posts, write drafts, collect visible property, promote your content material, and extra with each bit you produce. Repurposing, alternatively, means taking current self-created property and distributing them for brand new channels. 

How to decide on weblog posts for LinkedIn repurposing

When deciding on current weblog content material to repurpose for LinkedIn, comply with this three-step filtering course of:

Choose content material with repurposing potential

Step one is figuring out posts with the best potential worth when repurposed for LinkedIn audiences. Best content material sorts embody:

  • Final guides and ebooks
  • Evergreen "the best way to" articles
  • Podcasts (Most podcast instruments, like Riverside, Descript, and Adobe Audition, have options that may enable you repurpose video and audio clips.)
  • Enterprise technique and profession recommendation
  • Newbie's guides
  • Finest practices posts
  • Linkable property (aka magnet content material)

This evergreen, high-value content material tends to draw regular natural site visitors and engagement over time, making it excellent for giving new life via LinkedIn repurposing.

Establish timeless weblog posts

Subsequent, dig into your weblog site visitors analytics and engagement information to pinpoint particular top-performing posts demonstrating continuous readership curiosity over time. Kind historic content material by metrics like:

  • Whole lifetime pageviews
  • Social shares throughout platforms
  • Quantity and high quality of feedback
  • Proportion of search site visitors

Posts that rank extremely throughout these engagement components reveal their enduring usefulness and urge for food from readers. This alerts robust repurposing potential.

Reviewing weblog submit efficiency

Lastly, assess shortlisted posts primarily based on their means to supply related worth for LinkedIn audiences if printed natively on the platform. Take into account:

  • Breadth of attraction for professionals throughout industries
  • Means to spotlight your experience credibly
  • Potential to spark constructive discussions

This relevance test ensures you solely repurpose content material that’s poised to resonate primarily based on what engages LinkedIn's group every day.

By following this three-step filtering course of, you may confidently establish and choose optimized weblog content material with most repurposing viability for LinkedIn.

Methods to get probably the most out of repurposing your content material for LinkedIn

When you’ve chosen excellent weblog content material to repurpose, it’s time to customise it for LinkedIn to drive most visibility and engagement.

Listed below are my high seven methods for optimizing repurposed weblog posts for achievement on LinkedIn:

1. Tailor content material to the viewers

Keep away from merely reposting your weblog content material verbatim. The introduction and opening paragraphs particularly needs to be tweaked to raised align along with your viewers.

Ask your self:

  • How will this assist fellow professionals or trade friends particularly?
  • What widespread frustrations or wants does this handle?

Then incorporate that perspective proper up entrance earlier than stepping into particulars, information factors, and many others., shared out of your unique piece.

Framing content material round shared factors {of professional} relevance higher engages guests scrolling shortly. Give them clear takeaways tailor-made to their position wants earlier than proving your experience intimately.

For instance, I repurposed my private article for MOZ on LinkedIn and began my submit with a standard drawback:

“The record of high-intent key phrases you may goal is restricted.” 

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

Right here, I shortly teased my methods on what to do after you’ve exhausted the high-intent key phrase record however left the juicy particulars within the article for the readers to seek out.

2. Incorporate LinkedIn’s distinctive options

Embrace native LinkedIn functionalities different networks lack to make your repurposed content material extra seen and interactive.

Examples embody:

  • Related hashtags: Strategically embody tags so your posts seem throughout associated conversations exterior your instant community. Prioritize broader trade hashtags over area of interest pursuits.
  • Mentions: Proactively notify influential profiles referenced immediately in your submit. This exposes your repurposed content material to entire new spheres of connections.
  • LinkedIn articles: For long-form posts, natively publish and hyperlink to those as an alternative of off-site blogs to look extra prominently in feed searches.
  • Polls: Immediate commentary by asking an intriguing query associated to your content material and sharing preliminary opinions.
  • Carousels: LinkedIn carousels, the platform’s model of a slideshow, enable you visually and mentally interact your viewers as they click on via slides containing your key take-home messages 

Tapping into these choices makes your repurposed content material really feel like a extra pure, value-driven a part of the LinkedIn group versus an out-of-context weblog submit dump.

3. Begin robust with compelling headlines

You solely have a break up second to seize consideration as guests scroll via crowded feeds. An intriguing but skilled headline lures readers higher than generically reusing your current weblog submit title verbatim.

My go-to formulation is:

Frequent frustration + teased answer

I title the problematic signs readers seemingly share after which trace on the particulars obtainable in my full submit.

4. Embrace a transparent, actionable CTA

Each repurposed submit ought to direct readers someplace strategic as soon as they attain the top. Don’t go away them with no really helpful motion.

Calls to motion give repurposed content material stickiness. Readers shouldn’t passively eat the submit after which transfer on. They need to interact additional along with your model after studying.

Some CTA choices embody:

  • Visiting your web site for associated assets
  • Signing as much as your e mail record
  • Messaging you on LinkedIn
  • Collaborating in a LinkedIn ballot

One in every of my favourite CTAs is the easy and easy “test the primary remark,” which inspires the reader to interact with the submit in the event that they want to see the complete article. 

One more reason I like this CTA is that, in line with Buffer's research, posts that embody hyperlinks on LinkedIn have a a lot decrease engagement price than different codecs (suppose video, photos, and textual content). That is seemingly as a result of LinkedIn needs its customers to remain on their platform, which is a matter if you wish to direct a shopper to certainly one of your weblog posts off LinkedIn. Placing your exterior hyperlink within the feedback part and inspiring the reader to click on it with the “test the primary remark” CTA navigates this drawback:

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

5. Use emojis strategically 

LinkedIn permits utilizing emojis, however it’s essential to steadiness persona with professionalism.

I like to recommend:

  • Utilizing one to 2 emojis max per submit
  • Inserting emojis solely beside key factors or calls to motion

This prevents your submit from seeming too casual but makes it extra scannable.

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

6. Cross-promote your content material

In case you reference, quote, or hyperlink to noteworthy trade accounts in your unique weblog article, make sure to tag them utilizing @mentions within the LinkedIn model.

This exposes your content material to their entire community. Then, their followers and connections see your submit featured prominently of their feed because it contains somebody they already comply with.

Influencers self-promote, so proactively tagging them incentivizes sharing your submit containing their title to unfold their private model additional.

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

Moreover, if you tag these influencers and trade accounts, contemplate reaching out to them with a considerate message concerning the submit to domesticate that relationship

Carousels stand out brilliantly in crowded LinkedIn feeds, particularly on cell. Distill your submit into key statistics, speaking factors, or visible property shared horizontally. They’re additionally amongst LinkedIn’s best-performing forms of content material, per the Buffer information I discussed earlier.

You may also use the ultimate slide on your CTA, directing individuals to proceed partaking in your website.

Carousels function individually from hyperlink previews. Even when readers don’t click on via to your full submit, they nonetheless soak up core insights full with meant messaging and branding.

Right here's a cheat sheet summarizing suggestions for optimizing repurposed content material:

Objective

Optimization Tactic

Seize consideration

Adapt intro for professionals

Improve visibility

Use hashtags, mentions, articles, and many others.

Make content material scannable

Compelling headline, emojis by key factors

Drive motion

Clear name to motion

Broaden attain

Tag featured influencers

Enhance consumption

Create eye-catching carousel

Optimizing your repurposed weblog articles utilizing these greatest practices massively elevates the probability of garnering robust engagement vs. blithely reposting one thing verbatim.

For instance, at Aura, we created a fast and fascinating carousel to tease the important thing concepts of the article we wanted to share, with the final slide containing the CTA “study extra” on the Aura weblog:

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

8. Share refreshed content material

Repurposing evergreen content material means that you can refresh and replace older posts with new examples, information factors, suggestions, and many others., whereas retaining the core worth.

As an example, at Aura, we recurrently share our weblog posts on LinkedIn (and different social media channels) instantly following main updates, akin to these posts we launched about identity theft and the vulnerability of iPhones compared to Nokias

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach
How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

Finest practices for posting repurposed content material

You’ve fastidiously custom-made your chosen weblog posts for LinkedIn. Now, it's time to work on actively publishing to advertise discovery and readership.

Listed below are three suggestions:

1. Publish throughout optimum engagement home windows

Take note of when your target market tends to be most actively scrolling LinkedIn to pinpoint very best occasions for sharing content material.

Analysis means that between 8 a.m.-12 p.m., Wednesday, Thursday, and Friday are the best times to post on LinkedIn, as these occasions have the best consumer engagement charges. Share thought leadership-style posts like repurposed blogs when professionals are proactively networking.

Each viewers has completely different habits, although. Buffer’s Analytics feature helps you see an outline of what day, sort of submit, and frequency is greatest for every of your linked channels. 

2. Create an editorial calendar

Scheduling content material upfront prevents scrambling to repeatedly crank out social posts every day. 

Making a content calendar helps you establish weblog posts you need to repurpose and share over the following month after which plug them into an editorial calendar alongside different deliberate LinkedIn content material.

Social media management tools like Buffer are excellent for saving your concepts, planning your content material, and scheduling your posts. 

3. Decide to consistency 

Sporadic posts fail to ascertain authority. Professionals ignore profiles with plenty of dormant intervals indicating doubtful experience.

Analysis reveals that accounts that submit 20 times a month reach 60 percent of their target audience, however those who publish greater than this, as much as 80 occasions a month, will extra reliably be seen by the individuals they’re attempting to achieve. 

Consistency, not amount, issues most. Repurposing evergreen content material makes managing a dependable posting cadence far more possible in the long run vs. ranging from scratch perpetually.

Maximize affect with strategic content material repurposing

Content material repurposing, particularly of evergreen weblog posts for LinkedIn, gives a strategic, hassle-free tactic for materially rising your attain and affect. Fastidiously chosen current content material will get a second life in entrance of the platform's over 850 million member base. 

This drives model discovery, website site visitors, lead technology, and partnerships with minimal effort in your finish. The following time you publish successful article you need to proceed capitalizing on past simply weblog readers, put aside half-hour to craft a custom-made LinkedIn model following the most effective practices outlined on this information. 

Then, watch the repurposing ROI roll in for months to return! You broaden your affect exponentially with out regularly crafting new content material from scratch.

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