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Study why and the way Anja Skodda shifted distribution methods for her pet meals firm, and the spectacular outcomes it’s helped her obtain.TikTok Might be Banned in the U.S.: What It Means for Buffer and How Marketers Can Prepare

Right here we go once more. When you work in social media, it’s nothing new to adapt and alter your technique based mostly on the ever-changing algorithms and the rise and fall of social networks. (Who else was on Vine? 🙋🏻‍♀️) However, after all, we want you didn’t must.

The most recent wave for social media entrepreneurs and creators is that TikTok is perhaps banned within the U.S. The short-form video app has turn out to be some of the widely-used social media platforms and is credited with impacting developments and cultural shifts.

Nevertheless, there was an ongoing battle within the U.S. over privateness considerations for the Chinese language-owned firm. At present, TikTok’s father or mother firm is being requested to promote the corporate or doubtlessly be banned in america.

TikTok is a beloved platform by creators and customers as a result of anybody can go viral and construct an viewers with out tons of preliminary followers, not like different social networks. As of late, most firms have a TikTok technique, and there’s no scarcity of examples of TikTok aiding with enterprise progress or skyrocketing somebody right into a full-time creator.

At Buffer, many of us in our group benefit from our TikTok scheduling of their social media strategies. So, what wouldn’t it imply if TikTok had been banned within the US, and the way can social media entrepreneurs put together? We’ll try and reply these questions beneath.

What does the potential TikTok ban imply for Buffer customers within the U.S.?

There are numerous unknowns round what it might imply for TikTok to be banned within the U.S., so we’re not totally positive what it might seem like for Buffer, both.

There is no such thing as a precedent for the U.S. banning an app outright. What is going to occur to U.S.-based Buffer customers’ related TikTok accounts will rely on any motion the U.S. authorities or TikTok takes. We are going to hold this weblog submit up to date as we be taught extra.

How can entrepreneurs put together for a TikTok ban?

There are nonetheless numerous unknowns, however in case you are the sort that desires to organize prematurely, we perceive that. Listed below are just a few steps you possibly can take to start out making ready in case TikTok does get banned.

1. Obtain all of your TikTok movies

No matter whether or not or not TikTok is banned, it’s a good suggestion to again up your content material, as you don’t wish to lose the entire nice movies you’ve created up to now. When you used Buffer to submit your content material to TikTok, then you’ll have entry to your entire content material within the Despatched Posts tab.

If you wish to go the additional step, it can save you your movies to your telephone's digicam roll or add them to a cloud storage service like Dropbox.

Obtain your TikTok movies by:

  1. Click on on the video you wish to obtain
  2. Click on on the three dots within the backside proper nook
  3. Click on "Save video"

You’ll see a affirmation that your video is downloading and when it’s completed being saved.

Downloading movies additionally means that you’ve got entry to them if you wish to repost them to other social channels — a sensible social media technique that we suggest.

2. Inform your viewers the place else to search out you

If TikTok is the place you might have a majority of your viewers, you’ll wish to inform them the place else they will discover you in the event you or they lose entry to the app. Just remember to’ve shared the highest different social networks and owned channels, like your web site, hyperlink in bio, and e-newsletter, to allow them to keep up a correspondence.

Right here’s an instance from UnderTheDeskNews, who discuss in regards to the potential TikTok ban and level their viewers to their podcast.

@underthedesknews #tiktok #tiktokban #biden #socialmedia #breakingnews ♬ original sound – UnderTheDeskNews


Replace the hyperlink in your bio in your TikTok profile to be an evergreen hyperlink. If TikTok is banned, there’s an opportunity you gained’t have the ability to replace this hyperlink, however worldwide viewers may nonetheless have the ability to see it and click on by way of, so make it possible for’s a hyperlink you possibly can go away up in your TikTok account.

We suggest utilizing Begin Web page as a fast and free link-in-bio tool you can hold up to date.

4. Evolve your social media advertising and marketing technique

If TikTok is part of your total social media marketing strategy, you’ll want to start out making shifts in the event you or your viewers can not entry the app. We suggest investing in rising just a few social media networks, like Instagram and LinkedIn, alongside TikTok.

If short-form movies are your jam, then begin Instagram Reels and YouTube Shorts, the 2 different main platforms for sharing that content material fashion.

TikTok doubtlessly being banned can be an unfriendly reminder of the significance of rising an viewers on the platforms and companies you might have extra management over. It’s a very good time to maintain your web site updated, get arrange with a link-in-bio device, and make sure you’re leveraging your newsletter to its fullest potential.

This case continues to be in flux, and we don't know what the end result will probably be. For now, the most effective factor to do is keep knowledgeable and put together for potential adjustments. We’ll hold this weblog submit up to date as we be taught extra.

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