The Full Information to Content material Repurposing: How you can Get the Most Out of Each Piece of Content material You Create

Home » The Full Information to Content material Repurposing: How you can Get the Most Out of Each Piece of Content material You Create

Repurposing content material saves you time and helps your content material attain a wider viewers. However how do you really bake repurposing content material into your workflow? This information tells you every thing you must know.9+ Ideas for Your Next LinkedIn Carousel (+Examples)

LinkedIn carousels are an incredible content material format for a lot of causes. First, the LinkedIn algorithm prioritizes this content material format, in all probability due to the visible attraction and subsequent engagement. Very similar to Instagram carousels, they are typically very interesting as a result of they differentiate from the opposite varieties of content material you would possibly come throughout in your feed.



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In addition they are inclined to carry out fairly effectively – I’ve solely posted just a few, however they are typically one among my top-performing codecs, a win for my personal branding efforts. And in accordance with our inside knowledge, they’ve the third-highest engagement charge after video and photograph posts at 4.2 percent.

9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Nonetheless, I’ll even be the primary to confess that they are often troublesome to work with, particularly in case your design expertise are sorely restricted. Due to instruments like Canva (and our handy guide to creating and scheduling this format in Buffer), that hurdle is more easy to climb – till you attain the following one: concept era.

So, on this article, I’ll offer you some concepts to your subsequent carousel from completely different creators and share some finest practices to make this participating format simpler than ever to supply. 

Retaining your viewers knowledgeable concerning the newest business information not solely positions you as a educated supply but additionally supplies worth to your followers. 

Listed here are two creators who’ve mastered the artwork of sharing business information via LinkedIn carousels:

Woman Energy Advertising makes use of a definite tone of voice and visible branding to share necessary social media updates. 

Why this works: The carousel is visually interesting, and the data is offered in a concise, easy-to-understand format. This makes it simple for the viewers to remain knowledgeable concerning the newest tendencies and modifications within the social media panorama.

Fairly Little Marketer shares their favourite advertising moments of the yr in a visually participating carousel.

Why this works: By highlighting key campaigns and explaining their effectiveness, they supply priceless insights and learnings for her viewers. The carousel just isn’t solely informative but additionally invitations engagement by asking the viewers to share their very own favourite advertising moments.

2. Share firm tradition and worker highlights

Showcase your organization's tradition, values, and staff members via a carousel. This may also help construct model consciousness, humanize your model, and construct belief along with your viewers. For example, you may create a carousel that includes worker spotlights or behind-the-scenes glimpses of your workplace.

Beehiiv makes use of LinkedIn carousels to welcome new hires. On this submit, they introduce two new staff, sharing their roles and expressing pleasure about their becoming a member of the staff.

Why this works: This method works as a result of it not solely introduces new staff members but additionally offers a way of the corporate's progress and international attain. It creates a way of neighborhood and exhibits that the corporate values its staff. This may also help to draw potential staff and clients who worth a powerful, inclusive firm tradition.

Deel, a global firm, makes use of LinkedIn carousels to focus on particular person staff. On this submit, they highlight David Alejandro Lira, expressing their pleasure about having him on board and hinting at his potential future affect.

Why this works: This method works as a result of it places a face to the corporate, making it extra relatable and human. It additionally exhibits that the corporate values its staff and their particular person contributions. This may also help to construct belief with potential staff and clients, who could also be extra more likely to have interaction with an organization that values its folks.

3. Give step-by-step directions and recommendation

Use carousels to offer step-by-step directions or guides. This may be helpful for sharing how-to content material, tutorials, or ideas. For instance, you may create a carousel that walks customers via organising a selected software program or software.

Jay Clouse shares a information to posting over the vacation season. He supplies a step-by-step method to repurposing content material and scheduling posts.

Why this works: This method supplies actionable ideas clearly and concisely. The step-by-step format makes it simple for the viewers to observe alongside and implement the recommendation. Moreover, the well timed nature of the content material (posting over the vacation season) makes it significantly related and helpful for the viewers.

Alex shares 5 issues everybody ought to find out about technique. He breaks down advanced strategic ideas into simply digestible factors.

Why this works: This method simplifies advanced concepts (technique) into simply comprehensible factors. Using a numbered checklist helps to construction the content material and information the reader via the important thing factors. This makes the content material extra accessible and interesting, serving to the viewers to higher perceive and apply the ideas.

4. Share attention-grabbing data and information

Sharing attention-grabbing information, trivia, or insights associated to your business or area of interest can place you as a thought chief and interact your viewers. For example, you may create a carousel highlighting little-known information about your business. 

Mad Over Advertising shares an attention-grabbing truth about how Heinz is preventing ketchup fraud with a genius hack, 'The Label of Fact.'

Why this works: This method works as a result of it shares an intriguing story a few well-known model, which may seize the viewers's consideration. The submit additionally highlights the model's innovation and customer-centric pondering, which may encourage different companies and entrepreneurs. The data is offered in a enjoyable and interesting means, making it extra more likely to be shared and remembered by the viewers.

Verneri Brander shares a comparability between Claude AI and ChatGPT for e-mail advertising. He supplies insights into how these AI instruments can be utilized to create efficient e-mail advertising campaigns.

Why this works: This method works as a result of it supplies priceless insights right into a trending matter (AI in e-mail advertising). The submit not solely shares data but additionally supplies a sensible software, making it extra helpful for the viewers. By sharing his experiences and opinions, Verneri provides a private contact to the submit, making it extra relatable and interesting.

5. Flip advanced knowledge and concepts into simply digestible frames

Reworking advanced knowledge or data into visually interesting slides is a wonderful method to make your content material extra accessible and interesting. 

For instance, you may create a carousel that breaks down a posh matter or showcases key statistics to assist your viewers higher perceive and retain the data. 

Listed here are some creators who excel at turning advanced knowledge and concepts into simply digestible frames:

Why this works: Josue's carousel successfully breaks down his content material system into easy, actionable steps. The clear and constant visuals make it simple for the viewers to observe alongside and perceive the method.

Why this works: Chase's carousel highlights three design rules from an eye catching advert. The carousel itself is visually interesting, with clear and concise explanations that make it simple for the viewers to know the ideas and apply them to their very own advertising efforts.

Why this works: Erica's carousel focuses on the significance of parallelism in writing. By utilizing clear examples and explanations, she helps her viewers perceive the idea and how one can apply it to their very own writing. The visuals are easy and constant, making the content material simple to digest.

6. Showcase your services or products

Use carousels to showcase your services or products in a visually interesting means. By highlighting completely different options, advantages, or use circumstances with every slide, you’ll be able to reveal how your product solves a selected drawback to your target market. For instance, you may create a carousel demonstrating how your product solves a selected drawback to your target market.

Jens Joseph Mannanal, Co-founder & COO at Passionfroot, shares a case examine of how Superhuman, one of many largest and fastest-growing AI newsletters globally, leverages Passionfroot to streamline their workflow and sponsorship course of.

Why this works: This method works as a result of it supplies a real-world instance of how the product (Passionfroot) solves a selected drawback (inefficient and inconvenient methods of organizing sponsorships and monitoring funds). The submit additionally features a testimonial, which provides credibility and exhibits the product's worth. The carousel format permits for an in depth breakdown of the issue, answer, and outcomes, making the case examine simple to observe and perceive.

Distant, an organization that gives options for international employment, shares details about hiring expertise in Portugal. The submit highlights their providers, comparable to visa sponsorship and customary onboarding processes.

Why this works: This method works as a result of it supplies priceless data associated to the corporate's providers. By addressing potential challenges (like visa functions and well being checks) and explaining how their providers may also help, Distant positions itself as an answer supplier. This makes the content material extra accessible and interesting, serving to the viewers to higher perceive the providers provided by Distant.

7. Create zero-click content material out of your current media

Zero-click content material affords priceless, standalone insights or participating materials with out customers needing to click on on a hyperlink. 

Whereas clicking would possibly present extra data, it's not required for customers to realize worth from the content material. Listed here are some examples of nice zero-click content material pulled from current media.

We shared tips about creating content material pillars for social media platforms, offering a transparent and arranged framework for content material creation.

Why this works: This method affords priceless insights and recommendation instantly throughout the carousel with out requiring customers to learn the entire article. The content material is concise, visually interesting, and simple to know, making it extra more likely to be shared and remembered by the viewers.

SparkToro shares analysis findings on how a lot internet site visitors social networks ship with out right attribution, shedding mild on the undercounting of social media and word-of-mouth referral site visitors.

Why this works: This method presents intriguing analysis findings instantly throughout the carousel, making it simple for customers to know the important thing factors with out clicking a hyperlink. The content material is informative and thought-provoking, which may also help place SparkToro as a thought chief and interact its viewers.

8. Share collaborative content material

Elevate your content material by embracing the ability of collaboration. Collaborative content material not solely supplies a recent perspective to your viewers but additionally expands your attain by tapping into the networks of your collaborators. This technique will be significantly efficient on platforms like LinkedIn, the place skilled networks intersect and overlap.

On this submit, Ryan Musselman collaborates with Richard van der Blom to share insights on how one can create a LinkedIn banner that positions you as an knowledgeable and attracts your perfect clients. The submit supplies a transparent, step-by-step information, full with examples and concepts for incorporating social proof into your LinkedIn banner.

Why this works: This method works as a result of it combines the experience of two thought leaders, offering a complete information that’s each sensible and actionable. By collaborating with Richard, Ryan can provide his viewers a recent perspective and extra insights. The submit encourages engagement by inviting the viewers to observe and help Richard's content material. This not solely supplies worth to Ryan's viewers but additionally helps to develop Richard's attain, making a win-win state of affairs for each events.

On this submit, Thinkific promotes a webinar that includes Jon Youshaei, a prime creator and educator. 

Why this works: This submit works as a result of it affords direct worth to Thinkific's viewers, who’re doubtless within the matter of dialog. By bringing in an knowledgeable like Youshaei, Thinkific can present high-quality, related content material to its viewers. Moreover, the promise of a particular provide creates an extra incentive for viewers to attend the webinar.

9. Sharing thought management or how-to content material

Share your experience and data via carousels that present priceless insights, ideas, or recommendation. This may also help set up you as an authority in your subject and entice new followers. For example, you may create a carousel that provides ideas for enhancing productiveness or shares insights on business tendencies.

Why this works: The submit combines private storytelling with instructional content material. Lara's story resonates together with her viewers, and her SLAY framework supplies actionable recommendation that others can apply to their very own LinkedIn methods

Why this works: Sam’s submit empowers the viewers to share their very own experiences and learnings slightly than conforming to generic content material norms. It additionally promotes the concept that LinkedIn could be a platform for real connections and private progress, not simply enterprise transactions.

Why this works: This submit works as a result of it challenges typical knowledge and affords a recent perspective on content material creation.

10. Spotlight members of your viewers or neighborhood

Highlighting members of your viewers or neighborhood is a robust technique to foster engagement and construct a way of belonging. 

Passionfroot showcases the work of varied creators of their "Creator Gallery." This not solely highlights the creators' specialties but additionally supplies them with potential sponsorship alternatives.

Why this works: By showcasing the creators which can be a part of its clientele, Passionfroot just isn’t solely selling their work but additionally constructing a way of neighborhood. This technique can result in elevated engagement, as creators really feel acknowledged and valued, and it could possibly additionally entice new creators to the platform.

Klaviyo has constructed a thriving neighborhood the place customers and companions can be taught, develop, and share tips about enhancing their ecommerce companies. They encourage lively participation and even counsel that members search the neighborhood for solutions earlier than beginning a brand new thread.

Why this works: This method not solely fosters a way of neighborhood but additionally positions Klaviyo as a priceless useful resource hub. It encourages peer-to-peer studying and engagement, which may result in elevated buyer loyalty and model advocacy.

ConvertKit highlights how Allea Grummert navigates the problem of recommending different creators with out shifting her viewers's consideration away from her personal work.

Why this works: This method supplies priceless insights to different creators and fosters a way of neighborhood. It additionally positions ConvertKit as a thought chief within the creator economic system, providing sensible recommendation and options to widespread challenges.

11. Share micro interviews

Micro interviews are a concise and interesting method to share insights from business specialists or thought leaders. These bite-sized interviews can present priceless data to your viewers in a digestible format, making them perfect for platforms like LinkedIn, the place customers typically devour content material on the go.

On this submit, Eddie Shleyner, founding father of VeryGoodCopy.com, shares a 165-word "Micro-Interview" with copywriter, inventive director, and writer Cameron Day. The interview is concise, with clear questions and solutions, offering priceless insights with out losing the viewers's time

Why this works: This method supplies priceless insights in a concise and interesting format. The micro-interview format respects the viewers's time, making it extra doubtless for them to interact with the content material. Moreover, by that includes an business knowledgeable, Eddie can present his viewers with distinctive insights and views, additional enhancing the worth of his content material.

Making a LinkedIn carousel that stands out and engages your viewers requires a mix of creativity, technique, and a spotlight to element. 

We’re not afraid to defer to the knowledgeable, and nobody has extra LinkedIn experience than Richard van der Blom, an knowledgeable LinkedIn guide. He shared some best practices for LinkedIn carousels which can be immensely priceless, which we’ve integrated into the next checklist. 

  • Construction your carousel for straightforward consumption: Goal for round 12 slides, with 25-50 phrases per slide and 500 characters to maintain your content material digestible and preserve viewers curiosity.
  • Inform a narrative: Use your carousel to take the reader on a journey, whether or not sharing insights, presenting a case examine, or explaining an idea. This storytelling method helps to interact your viewers and make your content material memorable.
  • Embrace a transparent call-to-action (CTA): What would you like your viewers to do after viewing your carousel? Whether or not it's visiting your web site, signing up for a e-newsletter, or downloading a useful resource, ensure to incorporate a transparent and compelling CTA.
  • Keep constant visible branding: Design your carousels along with your model's colours, fonts, and magnificence to create a cohesive and recognizable look. This consistency helps to bolster your model identification and make your content material stand out within the feed.
  • Optimize for cell viewing: Since many LinkedIn customers entry the platform on their cell gadgets, guarantee your textual content is massive sufficient to learn and your visuals are clear on smaller screens. This may enhance the person expertise and improve engagement.

There are additionally just a few widespread threads throughout the examples we’ve shared that may enable you to enhance your LinkedIn carousels. Probably the most profitable carousels:

  • Distill crucial data for his or her viewers right into a digestible and fun-to-read format.
  • Distinct branding and visuals that keep constant week over week.
  • Does the work for the viewers by pulling from completely different sources for one cohesive piece of content material.
  • Transforms advanced knowledge and data into simply digestible frames.

As you discover these concepts, keep in mind to create carousel content material that’s participating, visually interesting, and related to your viewers.

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