The Full Information to Content material Repurposing: The best way to Get the Most Out of Each Piece of Content material You Create

Home » The Full Information to Content material Repurposing: The best way to Get the Most Out of Each Piece of Content material You Create

Repurposing content material saves you time and helps your content material attain a wider viewers. However how do you truly bake repurposing content material into your workflow? This information tells you all the pieces it’s essential know.How One Viral TikTok Generated Over $25,000 in Sales for My Business in a Month

As a Gen X founder, I initially thought TikTok was not for me. I didn’t need to dance, figured the Gen Z viewers of TikTok wouldn’t be fascinated by seeing me on display, and didn’t suppose entertaining movies would result in gross sales for my firm, PerfectDD, which designs garments particularly tailor-made to fuller busts.

I had the privilege to attend Gary Vaynerchuk’s 4Ds program, the place he inspired me to rethink TikTok, emphasizing that the message of my firm would resonate with the TikTok viewers. Plus, he added that it’s not all dancing—there’s loads of academic content material on the platform, too. 

I’m removed from a social media knowledgeable, however I made a decision to throw my inhibitions apart and begin experimenting with frequently posting several types of movies to the platform. Inside a couple of month, I had a video go viral. Not solely did it get thousands and thousands of views, however it resulted in a 340 % improve in guests to my web site and $25,000 in income in two weeks.

@perfectdd Garments designed for DD+ cup, small to #midsize 🍒 #fullerbustfashion #ddcup #bigchestproblems ♬ Miami, My Amy – Keith Whitley

After all, one viral video doesn’t create a long-term social media technique. The algorithm has continued to vary since then, and my technique has needed to frequently regulate. Listed here are a few of my greatest classes about how different founders can succeed on the platform.

Whereas my first viral video was based mostly on a development on the time (inventory images of outdated folks reacting to one thing), I’ve additionally had occasions since after I’ve tried to suit my enterprise right into a development however the video didn’t hit. 

Generally, this was as a result of I used to be too late hopping on the development. As an example, after I posted a Barbie-related TikTok over three weeks after the film had come out, it barely obtained any traction as a result of folks have been already over the Barbie mania.

Different occasions, fashionable TikToks didn’t work as a result of the development wasn’t genuine sufficient to me and my model. The developments which have most benefited my enterprise are those I personally had an emotional response to, like this sew piggybacking off a popular bra test account. It made me giggle and it was clear how I may make it my very own, as a substitute of it feeling contrived as a result of I used to be making an attempt to pressure “viral” content material out. There are many developments on TikTok, so discover those that talk to you. When you miss one, it’s okay—there will likely be one other one to hop on to. 

One other huge aha second: A lot of my hottest movies haven’t adopted developments in any respect. As an alternative, it's simply me speaking to the digital camera about why I began the model and why I make the enterprise choices that I do. Often, I’m barely sporting make-up, don’t have my hair completed, and haven’t deliberate a script. It might really feel unpolished whereas filming, however it makes me extra relatable and reliable, resulting in extra engagement on TikTok.

@perfectdd As a 28H/32DD, there are some days the place I simply wanna look “regular,” and never flaunt my chest! Fuller bust besties, are you able to relate⁉️ #fullerbust#fullerbuststruggles#fullerbustfashion#fullerbustbestie#ddcup#ddcupandup#cupsize#ddcups#fullerbuststyle#fullerbustbestie ♬ Roxanne – Instrumental – Califa Azul

I nonetheless attempt the developments after they’re straightforward and enjoyable for me, however what folks actually choose up on are the movies through which I’m authentically sharing my expertise and speaking about my model.

2. Experiment, and don’t be afraid to fail

To determine what works for you and on your viewers, experimentation is the secret. As a part of that, I’ve discovered it’s vital to not take it too onerous when movies don’t do effectively. There are some things that assist me keep on this failure-friendly mindset.

For one, whereas there are many movies that I anticipated to go viral that absolutely flopped, there are additionally ones that I wasn’t positive about that actually struck a chord with my viewers. I by no means would have gotten these good points if I had been too afraid of failure to publish within the first place.

I additionally discover it helps to do not forget that I can at all times take movies down. I attempt to be taught from each video I create. I’ve found that my viewers is totally different on TikTok than on Instagram, so I generally attempt posting on the opposite to see the way it performs.

On the flip aspect, should you see a video that’s doing rather well for you, attempt a special model of it. I initially stitched this video and realized it took off fairly shortly, so I did another version a couple of days later and it carried out even higher!

Both means, I transfer on to the following thought and maintain making an attempt.

3. Work together with the group and your prospects

A few of my greatest wins on TikTok have come from actually partaking with the group. 

A method I do that is by utilizing prospects and different creators as fodder for my content material. For instance, a few of our hottest movies these days have been duets or stitches with different ladies complaining concerning the actual issues that we’re making an attempt to unravel.

@perfectdd #stitch with @Mandy Lee No binder wanted! I design button downs particularly for fuller busts with a hidden button to maintain it closed. The answer is already inbuilt. 100% cotton, sustainably and ethically made in USA. 🍒😉🇺🇸 #binder #fullerbust #hcup #ddcup #bigchestproblems #buttonup ♬ Blue Blood – Heinz Kiessling

I’ve additionally seen success these days after I reply to follower feedback with one other video. It’s low-lift buyer analysis the place the viewers is already engaged to maintain the dialog going.

@perfectdd Replying to @someonewitty Fixed feedback from “Are these actual?” on one finish to “You’re not that huge” in one other for a similar physique I’ve had for years! There’s no profitable. I’m 28i/30H cup both means. And this goes to indicate should you put on a correctly becoming br@, you don’t at all times “look that huge.” 🤷🏻‍♀️🍒 #brasize #icup #hcup #fullerbust #bratok #notthatbig #dcupsandup ♬ original sound – PerfectDD

You’re a part of the TikTok group simply by being an energetic person, so I attempt to spend time every day scrolling via my feed, even when it’s only a few minutes. Via my entrepreneurial journey, I’ve linked with different TikTok creators, and we frequently focus on what’s been working, developments we’re noticing, how the algorithm is altering, and extra. As an example, my buddy MadisonxAlexandra helped me see that TikTok is pushing longer-form content material these days. The local weather has modified—creators don’t see one another as competitors, however need to collaborate and join. Sharing ideas for fulfillment advantages us all. 

4. Deal with consistency (however not in the way in which you suppose)

I continuously hear TikTok recommendation that claims it’s important to publish a number of occasions a day to see any actual traction, however I’ve discovered consistency in messaging is extra vital than consistency of posting.

As a solopreneur, even with content material batching and assist from my intern, it’s tough to maintain up an everyday posting schedule. And I’ve realized that’s okay. 

For one, TikTok’s algorithm is so good that it continues to push content material even when it’s been months because it initially went viral. New followers are nonetheless liking and commenting on posts from final 12 months, so I don’t really feel as a lot strain to pump out new ones frequently. 

Which means any of my movies may very well be seen by a brand new potential buyer at any time. That’s why I’m unafraid to reiterate my model promise and message again and again, so people who find themselves new to my movies at all times know what PerfectDD is all about. Plus, some reviews say that each time you publish content material, solely 10 percent of your followers actually see it, so it in all probability gained’t really feel repetitive to even your oldest followers.

Repetition is recognition, and constructing a model is concerning the lengthy sport. When you’re an entrepreneur, I strongly encourage you to get on TikTok now—it’s not too late. You're creating your personal press at no cost, serving to new prospects uncover your model, and nurturing a youthful viewers to like your merchandise for the lengthy haul. Plus, when approached with authenticity and a spirit of experimentation, it may be actually enjoyable.

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