The Full Information to Content material Repurposing: The way to Get the Most Out of Each Piece of Content material You Create

Home » The Full Information to Content material Repurposing: The way to Get the Most Out of Each Piece of Content material You Create

Repurposing content material saves you time and helps your content material attain a wider viewers. However how do you really bake repurposing content material into your workflow? This information tells you the whole lot you should know.Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Last year, I shared Buffer’s top social posts and why I assumed the posts carried out so properly. It was a lot enjoyable trying again on the previous 12 months, so now I’m again to do it once more for 2023!

At the moment, I’m sharing Buffer’s top-performing social posts from every platform and will provide you with an evaluation of why I feel these posts carried out so properly. I really like trying again on the high posts of the 12 months – it’s an effective way to see what labored to assist form our social media strategy for the upcoming 12 months. We’re additionally within the course of of fixing up our technique, so this data might be actually useful for us.

What metrics are we utilizing to calculate these high posts?

At Buffer, we use engagement charge and impressions as our base metrics, so I’ll be sharing the perfect posts on Buffer’s LinkedIn, Instagram, X (previously Twitter), and TikTok for every of those metrics. Fb isn’t a precedence for our social media technique because it’s not a channel the place we’ve traditionally had nice efficiency. I’d additionally prefer to level out that the posts I’m sharing at present weren’t boosted — that is all natural!

Now, let’s dive in to see Buffer’s high posts of 2023!

LinkedIn

High put up primarily based on engagement charge: An AMA request

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

That is an attention-grabbing one as a result of it really didn’t find yourself with many feedback, however nonetheless had a excessive engagement charge. This put up was shared as a PDF carousel, which we’ve seen a pattern the place these sorts of posts get a extremely excessive engagement charge on LinkedIn. Our posts that includes the workforce and specializing in our tradition have traditionally carried out properly, so it’s no shock that this put up asking individuals who they’d love to do an AMA with from Buffer was our high put up.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High put up primarily based on impressions: A ballot on worker advantages

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

I really like utilizing polls on LinkedIn as a result of they’re an effective way to start out discussions. My technique with polls on LinkedIn has been to make use of them as a method to speak about work tradition, and I felt like advantages had been one thing that folks had been speaking about so much recently, particularly since there’s been a number of back-and-forth on whether or not distant work ought to be thought-about a profit. This query asking individuals to decide on one profit that they suppose is most essential began a dialogue within the feedback as a result of lots of people had totally different opinions.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

X (Previously often known as Twitter)

Aspect be aware: I’m nonetheless struggling to recollect this platform modified names

High put up primarily based on engagement charge: An open function at Buffer

I’m not shocked to see {that a} ‘we’re hiring’ put up ended up as a high put up of the 12 months. At Buffer, we’re identified for our distinctive tradition, salary transparency, and superb advantages, so individuals are at all times enthusiastic about the opportunity of becoming a member of the workforce. The truth that we listed the wage straight away in all probability caught lots of people’s consideration, even when that they had no real interest in making use of for the job.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High put up primarily based on impressions: A query on distant work perks

I really like {that a} put up about distant work is a high put up right here. We’re extremely keen about distant work right here at Buffer, and love to speak about it with our neighborhood. I used to be hopeful that asking this query would garner a number of responses since individuals would wish to share their distinctive experiences with distant work, and that’s precisely what occurred right here.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Instagram

High put up primarily based on engagement charge: A repurposed put up on advertising and marketing metrics


This was really a put up that I repurposed from the 12 months earlier than as a result of it had been a top- performing put up the primary time we posted it. I’ve seen that posts that give sensible recommendation carry out properly for us on Instagram, and that’s why this put up did so properly. Our viewers contains small enterprise homeowners who will not be social media specialists, so posts like these are very useful for them.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High put up primarily based on impressions: A enjoyable twist on a hiring put up


As soon as once more, I’m not shocked to see {that a} hiring put up did so properly, however this one additionally added the humor issue to it. Once we had been brainstorming the right way to put up about this job, Content material Author Tami recommended utilizing old-school Microsoft Paint to create a graphic, and all of us liked the thought and ran with it. I had a sense that this might ‘cease the scroll’ and seize individuals’s consideration as they’re taking a look at Instagram. This put up was cute, enjoyable, and straight to the purpose, in order that’s why I feel it did so properly!

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

TikTok

For TikTok, our analytics are a little bit totally different since engagement charge just isn’t supplied of their instruments. We use views to gauge our success on the app.

High put up primarily based on views: A CapCut meme about distant work

@bufferapp

Mid day Goal runs are definitely worth the danger #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns

♬ original sound – Buffer

I feel that is my favourite put up of the entire 12 months, on any of our platforms – it nonetheless makes me chortle once I watch it. I feel this one did so properly due to a mixture of issues: it used a trending meme format (from CapCut, which has made arising with TikToks a lot simpler!), was relatable, was actually humorous, and was a brief video so all of us who’ve a brief consideration span now because of TikTok had been in a position to stick round for the punchline. We’re a completely distant workforce at Buffer, so it was additionally poking a little bit enjoyable at ourselves. Aspect be aware: We’re completely cool with mid-day Goal runs so long as they’re not getting in the way in which of your work.

I nonetheless can’t imagine we acquired over two million views on this TikTok! I’d additionally prefer to share transparently, although, how these views didn’t translate into new followers, so this was an excellent lesson that going viral isn’t the reply to the whole lot.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

What are we taking away from these posts for our social technique in 2024?

  • Our open roles collect a number of consideration. We aren’t at all times hiring, so I can’t plan to put up about this on a regular basis, nevertheless it reveals that our tradition is why individuals are so concerned with working for us, so posts specializing in tradition ought to positively proceed to be part of our technique in 2024.
  • Sensible recommendation is beneficial for our viewers. Quite a lot of our viewers are individuals who run their very own companies and occur to be working their social media accounts, too, however they will not be social media specialists. Any recommendation we may give them to assist them develop and succeed is essential.
  • Buffer’s tradition is a robust subject. Our tradition may be very distinctive, and transparency is considered one of our core values, so it’s essential for us to share what we’ve discovered at Buffer to assist and encourage others.
  • Following tendencies can work whenever you do it proper. I’ll at all times be looking out for any tendencies we are able to bounce on, however provided that I really feel like I can actually join them with our model. Don’t do a pattern if it’s not genuine to you and your model.

Need to take a look at what had been your greatest posts of 2023? Right here’s how.

  • Go to analyze.buffer.com
  • Choose a channel on the left
  • Replace your date vary (high proper) to Jan 1, 2023 – December 20, 2023
  • Choose Posts
  • Scroll all the way down to the Put up Insights part
  • Choose if you wish to type by impressions, likes, engagement charge, and so forth.
  • Be sure that it’s sorted in descending order
  • Your primary put up might be on the very high of the checklist!
Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Thanks for studying! Have any questions on our high posts? Go away a remark, and please share your personal high posts of 2023; we’d like to see them!

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