The way to Monetize Your Video Content material: A Information for Aspiring Creators

Home » The way to Monetize Your Video Content material: A Information for Aspiring Creators

Need to turn out to be a video content material creator and earn money out of your content material? Listed below are 6 sensible strategies you need to use with examples. I’ve Added Multiple Revenue Streams to My Small Business — Here’s Why and  How I Balance It All

I want I might inform you that zeal at all times results in a worthwhile enterprise. 

Sadly, as I’ve realized firsthand, that’s not robotically the case. I turned my lifelong love of studying and need to assist Black ladies into Socialight Society, a neighborhood bookshop in Lansing, Michigan, that caters to Black ladies who usually lack illustration in conventional bookstores. 

However, regardless of how passionate I’m concerning the books I curate or the Black authors I function, revenue margins in bookselling are simply too small lately to attain success from that alone. 

As a substitute of giving up on my dream, I made a decision to construct out a number of income streams. Along with promoting books, I began promoting items and custom merchandise. I opened up our area for event rentals, and we’ve since hosted everybody and every part from a launch get together for a self-published creator to community teams having enterprise mixers or workshops. 

I additionally supply creative consultations to assist individuals brainstorm their enterprise concepts, design their web sites or different enterprise belongings, or work towards their self-publishing objectives.

Quite than taking away from my core enterprise, these income streams have given me the liberty to run my bookstore the best way I need with out having to emphasize as a lot about earnings.


I now have faith I’ll at all times at the very least be capable of pay lease thanks to those backup sources, so I can focus extra on how I need to serve my community. Plus, by remaining versatile about how I earn money, I really feel assured my enterprise will be capable of climate altering financial situations and buyer preferences.

My philosophy is: When you have the capability to increase your small business, accomplish that. It may possibly convey in additional income and model consciousness, providing you with a greater likelihood of gaining new clients.

Right here’s how I selected the precise income streams for my enterprise and the way I steadiness all of them whereas guaranteeing my core imaginative and prescient doesn’t endure.

I contemplate the place my sources meet my clients’ wants

Including new income streams can shortly really feel like beginning one other enterprise, requiring you to be taught new abilities, put money into extra sources, or spend a ton of time advertising and marketing to an extra buyer base. As a one-woman present, that’s the very last thing I wished.

To make it simpler on myself, I appeared for the pure overlap of my abilities, sources, and my clients’ wants. For instance, individuals would recurrently come into the bookstore and inform me about their struggles with publishing their very own books or starting their own businesses.

I had prior expertise doing visible branding and web site design as a aspect hustle, plus loads of advertising and marketing, enterprise, and publishing information from working Socialight Society, so I naturally began providing artistic consulting providers.

Equally, individuals would ask me if they may host occasions within the bookshop. Since foot site visitors is gentle a number of days every week, it was a straightforward selection to supply it up for leases.

My neighborhood has been such part of my assist system, and I’m an enormous proponent of making area for authors and artists native to Lansing or Michigan. So once I began receiving a whole lot of inquiries from native authors who want to have their books on my cabinets, I began recurrently internet hosting occasions that not solely spotlight new authors but additionally market the shop.

I additionally like to ensure each new income stream aligns with my enterprise's bigger imaginative and prescient and objective. A giant a part of what we do with the bookstore is amplify tales and voices which can be historically underrepresented — which can be one thing I’m capable of do by artistic consulting once I’m serving to a enterprise proprietor with an internet site that tells their story, or a brand new creator with their private model. 

We’re all about constructing neighborhood, which extends to opening our area up for folk to assemble. Having this alignment makes it simpler to market all of those totally different income streams in a pure and cohesive means (extra on that in a minute). 


It’s important to do what is sensible for you, your clients, and your small business. I don’t assume it might be a no brainer for each bookstore to supply web site providers, however as a result of it’s one thing I’ve a background in and an issue my clients want solved, it is sensible for me. 

Construct relationships together with your clients, hearken to what they honestly want, and contemplate the entire alternative ways you’ve gotten the capability to assist them. 

I focus my advertising and marketing on the core enterprise

When your small business has a number of choices, it may be simple on your advertising and marketing to really feel scattered. I wished to be conscious that I wasn’t distracting from the books and from our core mission of elevating Black authors by additionally sharing my different providers. 

That’s why, firstly, my social channels and e mail advertising and marketing give attention to selling books by Black authors and neighborhood occasions we’re internet hosting that focus on Black ladies. 

When it’s organically aligned with that mission, I’ll additionally sprinkle in details about our different choices. For instance, when somebody hosted a enterprise mixer for Black feminine entrepreneurs on the store, I made certain to share some footage on our Instagram, together with data on the right way to ebook the area for your self. It confirmed us holding area for Black ladies in keeping with our mission, and likewise gave us the prospect to advertise one other income stream. 


Exterior of that, I largely market different income streams by one-on-one interactions. A buyer will are available in and inform me about how they’re struggling to self-publish or how they want social media assist for his or her enterprise, and I’ll point out my session providers. 

An creator will attain out about getting their new ebook on my cabinets, and I’ll point out the choice of internet hosting a launch get together. It’s not probably the most flashy advertising and marketing tactic, but it surely’s easy and works for me — and means I don’t should take focus away from my important enterprise on social media.

I’m conscious of not burning myself out

I gained’t sugarcoat it: Managing extra income streams whenever you’re already working a enterprise creates extra work. I want I might inform you I’ve a secret to balancing all of it with grace, however in fact, I’ve had my justifiable share of nights working previous midnight to get all of it completed (particularly contemplating I’m a mother, too). Generally, to see your dream turn out to be a actuality, you simply should do what must be completed.

I’m continuously conscious of guaranteeing that I don’t push myself to the sting of burnout. I’ve a transparent understanding of what number of consulting purchasers or occasions I can handle on any given week, and I’ve needed to flip individuals away or recommend a unique timeframe once I knew a chance would push me past my limits. 


Even when the extra cash can be good, saying “no” in these moments means I may give one hundred pc to the initiatives I do tackle, which can be a stronger reflection of the enterprise and result in extra clients..  

It’s additionally vital to floor your self in strong programs on your main enterprise earlier than including different issues to the combination. I work on the bookstore Wednesday by Saturday and am ready to make use of downtime throughout these days to do branding work. The store is closed on Mondays and Tuesdays, which provides us pure instances to supply occasion leases and offers me admin days. It’s fairly easy, however these boundaries of how totally different income streams match into my days assist me handle every part. 

I think about that issues will shift and alter as we develop. Ultimately, I’ll be capable of rent extra workers, which can open up extra space for me to supply different providers. I could in the future discover that my clients want one thing totally different than what I initially thought or that one in every of my secondary income streams is beginning to remove from the first enterprise. 

My objective is to at all times preserve the cement moist so I can regulate primarily based on what works for me, my clients, and my general enterprise objectives.

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