TikTok Could be Banned within the U.S.: What It Means for Buffer and How Entrepreneurs Can Put together

Home » TikTok Could be Banned within the U.S.: What It Means for Buffer and How Entrepreneurs Can Put together

There are plenty of unknowns round what it might imply for TikTok to be banned within the U.S. How can social media entrepreneurs put together? TikTok Might be Banned in the U.S.: What It Means for Buffer and How Marketers Can Prepare

Right here we go once more. When you work in social media, it’s nothing new to adapt and alter your technique primarily based on the ever-changing algorithms and the rise and fall of social networks. (Who else was on Vine? 🙋🏻‍♀️) However, after all, we want you didn’t need to.

The most recent wave for social media entrepreneurs and creators is that TikTok may be banned within the U.S. The short-form video app has grow to be one of the crucial widely-used social media platforms and is credited with impacting tendencies and cultural shifts.

Nevertheless, there was an ongoing battle within the U.S. over privateness issues for the Chinese language-owned firm. At the moment, TikTok’s dad or mum firm is being requested to promote the corporate or probably be banned in the USA.

TikTok is a beloved platform by creators and customers as a result of anybody can go viral and construct an viewers with out tons of preliminary followers, in contrast to different social networks. As of late, most corporations have a TikTok technique, and there’s no scarcity of examples of TikTok aiding with enterprise development or skyrocketing somebody right into a full-time creator.

At Buffer, many people in our neighborhood make the most of our TikTok scheduling of their social media strategies. So, what would it not imply if TikTok had been banned within the US, and the way can social media entrepreneurs put together? We’ll try to reply these questions under.

What does the potential TikTok ban imply for Buffer customers within the U.S.?

There are plenty of unknowns round what it might imply for TikTok to be banned within the U.S., so we’re not solely positive what it might appear to be for Buffer, both.

There is no such thing as a precedent for the U.S. banning an app outright. What is going to occur to U.S.-based Buffer customers’ related TikTok accounts will rely on any motion the U.S. authorities or TikTok takes. We are going to preserve this weblog publish up to date as we be taught extra.

How can entrepreneurs put together for a TikTok ban?

There are nonetheless plenty of unknowns, however if you’re the kind that desires to organize prematurely, we perceive that. Listed here are just a few steps you’ll be able to take to begin getting ready in case TikTok does get banned.

1. Obtain all of your TikTok movies

No matter whether or not or not TikTok is banned, it’s a good suggestion to again up your content material, as you don’t wish to lose the entire nice movies you’ve created thus far. When you used Buffer to publish your content material to TikTok, then you should have entry to all your content material within the Despatched Posts tab.

If you wish to go the additional step, it can save you your movies to your cellphone's digicam roll or add them to a cloud storage service like Dropbox.

Obtain your TikTok movies by:

  1. Click on on the video you wish to obtain
  2. Click on on the three dots within the backside proper nook
  3. Click on "Save video"

You’ll see a affirmation that your video is downloading and when it’s completed being saved.

Downloading movies additionally means that you’ve got entry to them if you wish to repost them to other social channels — a sensible social media technique that we suggest.

2. Inform your viewers the place else to search out you

If TikTok is the place you’ve got a majority of your viewers, you’ll wish to inform them the place else they will discover you in the event you or they lose entry to the app. Just be sure you’ve shared the highest different social networks and owned channels, like your web site, hyperlink in bio, and publication, to allow them to communicate.

Right here’s an instance from UnderTheDeskNews, who speak in regards to the potential TikTok ban and level their viewers to their podcast.

@underthedesknews #tiktok #tiktokban #biden #socialmedia #breakingnews ♬ original sound – UnderTheDeskNews

Replace the hyperlink in your bio in your TikTok profile to be an evergreen hyperlink. If TikTok is banned, there’s an opportunity you gained’t be capable to replace this hyperlink, however worldwide viewers may nonetheless be capable to see it and click on by way of, so make it possible for’s a hyperlink you’ll be able to go away up in your TikTok account.

We suggest utilizing Begin Web page as a fast and free link-in-bio tool that you would be able to preserve up to date.

4. Evolve your social media advertising and marketing technique

If TikTok is part of your total social media marketing strategy, you’ll want to begin making shifts in the event you or your viewers can not entry the app. We suggest investing in rising just a few social media networks, like Instagram and LinkedIn, alongside TikTok.

If short-form movies are your jam, then begin Instagram Reels and YouTube Shorts, the 2 different main platforms for sharing that content material type.

TikTok probably being banned can also be an unfriendly reminder of the significance of rising an viewers on the platforms and providers you’ve got extra management over. It’s time to maintain your web site updated, get arrange with a link-in-bio device, and make sure you’re leveraging your newsletter to its fullest potential.

This example continues to be in flux, and we don't know what the result will likely be. For now, the very best factor to do is keep knowledgeable and put together for potential adjustments. We’ll preserve this weblog publish up to date as we be taught extra.

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