TikTok Is likely to be Banned within the U.S.: What It Means for Buffer and How Entrepreneurs Can Put together

Home » TikTok Is likely to be Banned within the U.S.: What It Means for Buffer and How Entrepreneurs Can Put together

There are loads of unknowns round what it will imply for TikTok to be banned within the U.S. How can social media entrepreneurs put together? TikTok Might be Banned in the U.S.: What It Means for Buffer and How Marketers Can Prepare

Right here we go once more. For those who work in social media, it’s nothing new to adapt and alter your technique primarily based on the ever-changing algorithms and the rise and fall of social networks. (Who else was on Vine? 🙋🏻‍♀️) However, after all, we want you didn’t should.

The most recent wave for social media entrepreneurs and creators is that TikTok is perhaps banned within the U.S. The short-form video app has turn out to be one of the widely-used social media platforms and is credited with impacting tendencies and cultural shifts.

Nevertheless, there was an ongoing battle within the U.S. over privateness considerations for the Chinese language-owned firm. Presently, TikTok’s dad or mum firm is being requested to promote the corporate or doubtlessly be banned in america.

TikTok is a beloved platform by creators and customers as a result of anybody can go viral and construct an viewers with out tons of preliminary followers, in contrast to different social networks. As of late, most firms have a TikTok technique, and there’s no scarcity of examples of TikTok helping with enterprise development or skyrocketing somebody right into a full-time creator.

At Buffer, many people in our group reap the benefits of our TikTok scheduling of their social media strategies. So, what would it not imply if TikTok have been banned within the US, and the way can social media entrepreneurs put together? We’ll try and reply these questions under.

What does the potential TikTok ban imply for Buffer customers within the U.S.?

There are loads of unknowns round what it will imply for TikTok to be banned within the U.S., so we’re not solely positive what it will appear to be for Buffer, both.

There isn’t any precedent for the U.S. banning an app outright. What is going to occur to U.S.-based Buffer customers’ related TikTok accounts will rely upon any motion the U.S. authorities or TikTok takes. We are going to preserve this weblog publish up to date as we be taught extra.

How can entrepreneurs put together for a TikTok ban?

There are nonetheless loads of unknowns, however if you’re the sort that wishes to organize prematurely, we perceive that. Listed here are a number of steps you may take to begin making ready in case TikTok does get banned.

1. Obtain all of your TikTok movies

No matter whether or not or not TikTok is banned, it’s a good suggestion to again up your content material, as you don’t wish to lose the entire nice movies you’ve created up to now. For those who used Buffer to publish your content material to TikTok, then you’ll have entry to all your content material within the Despatched Posts tab.

If you wish to go the additional step, it can save you your movies to your cellphone's digital camera roll or add them to a cloud storage service like Dropbox.

Obtain your TikTok movies by:

  1. Click on on the video you wish to obtain
  2. Click on on the three dots within the backside proper nook
  3. Click on "Save video"

You’ll see a affirmation that your video is downloading and when it’s completed being saved.

Downloading movies additionally means that you’ve entry to them if you wish to repost them to other social channels — a wise social media technique that we advocate.

2. Inform your viewers the place else to seek out you

If TikTok is the place you will have a majority of your viewers, you’ll wish to inform them the place else they’ll discover you in the event you or they lose entry to the app. Just be sure you’ve shared the highest different social networks and owned channels, like your web site, hyperlink in bio, and publication, to allow them to keep up a correspondence.

Right here’s an instance from UnderTheDeskNews, who speak in regards to the potential TikTok ban and level their viewers to their podcast.

@underthedesknews #tiktok #tiktokban #biden #socialmedia #breakingnews ♬ original sound – UnderTheDeskNews


Replace the hyperlink in your bio in your TikTok profile to be an evergreen hyperlink. If TikTok is banned, there’s an opportunity you received’t be capable of replace this hyperlink, however worldwide viewers may nonetheless be capable of see it and click on by way of, so guarantee that’s a hyperlink you may go away up in your TikTok account.

We advocate utilizing Begin Web page as a fast and free link-in-bio tool which you could preserve up to date.

4. Evolve your social media advertising and marketing technique

If TikTok is part of your total social media marketing strategy, you’ll want to begin making shifts in the event you or your viewers can not entry the app. We advocate investing in rising a number of social media networks, like Instagram and LinkedIn, alongside TikTok.

If short-form movies are your jam, then begin Instagram Reels and YouTube Shorts, the 2 different main platforms for sharing that content material type.

TikTok doubtlessly being banned can also be an unfriendly reminder of the significance of rising an viewers on the platforms and providers you will have extra management over. It’s an excellent time to maintain your web site updated, get arrange with a link-in-bio software, and make sure you’re leveraging your newsletter to its fullest potential.

This case continues to be in flux, and we don't know what the end result will probably be. For now, the very best factor to do is keep knowledgeable and put together for potential modifications. We’ll preserve this weblog publish up to date as we be taught extra.

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