TikTok May be Banned within the U.S.: What It Means for Buffer and How Entrepreneurs Can Put together

Home » TikTok May be Banned within the U.S.: What It Means for Buffer and How Entrepreneurs Can Put together

There are a variety of unknowns round what it will imply for TikTok to be banned within the U.S. How can social media entrepreneurs put together? How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

When you’re publishing high quality weblog content material, you’re additionally creating very best content material for LinkedIn — you simply must discover ways to repurpose it.

I’m Irina, a Development and search engine marketing Advisor, and I assist firms develop their visibility with inbound advertising. Over the last eight years, I’ve helped well-known SaaS firms (like Hunter and Aura) develop their visitors to a whole lot of 1000’s of periods from natural and social media channels

I additionally contribute to well-liked SaaS blogs (like Ahrefs, MOZ, and now Buffer!) and repurpose that content material to extend my LinkedIn visibility.

On this complete information, I’ll share my confirmed course of for repurposing weblog content material into high-performing LinkedIn posts. You may apply these methods to extend your weblog visitors, build a personal brand, and grow your LinkedIn following.

Let’s dive proper in!

Why it is best to repurpose content material for LinkedIn

There are a number of strategic the reason why repurposing content for LinkedIn is definitely worth the effort:

  1. Increase your attain: Repurposing content material places your work in entrance of 1000’s of pros and organizations in your goal trade or area of interest. As a substitute of attempting to attract LinkedIn customers to your weblog within the first place, you deliver the content material straight to them on the platform they already use each day.
  2. Increase visitors: Many bloggers discover attracting new guests to their websites difficult. Natural search and social media referrals have diminishing returns over time, so discovering new visitors sources is essential. LinkedIn drives 46 percent of social visitors to B2B web sites, and a well-optimized repurposed publish can faucet into that visitors stream.
  3. Showcase experience: LinkedIn is a web-based resume and portfolio highlighting your work historical past and area experience. By proactively sharing your weblog content material straight on the platform, you possibly can showcase your information to new audiences organically over time.
  4. Networking: Publishing share-worthy insights is a confirmed strategy to seize the eye of acknowledged figures in your discipline. Business leaders, potential companions, associates, and collaborators monitor LinkedIn for related content material and commentary.
  5. Value and time saving: Creating new weblog content material requires vital upfront funding. You have to analysis matters, define posts, write drafts, collect visible property, promote your content material, and extra with each bit you produce. Repurposing, then again, means taking current self-created property and distributing them for brand new channels. 

How to decide on weblog posts for LinkedIn repurposing

When choosing current weblog content material to repurpose for LinkedIn, observe this three-step filtering course of:

Choose content material with repurposing potential

Step one is figuring out posts with the very best potential worth when repurposed for LinkedIn audiences. Very best content material sorts embrace:

  • Final guides and ebooks
  • Evergreen "how you can" articles
  • Podcasts (Most podcast instruments, like Riverside, Descript, and Adobe Audition, have options that can assist you to repurpose video and audio clips.)
  • Enterprise technique and profession recommendation
  • Newbie's guides
  • Finest practices posts
  • Linkable property (aka magnet content material)

This evergreen, high-value content material tends to draw regular natural visitors and engagement over time, making it excellent for giving new life by LinkedIn repurposing.

Establish timeless weblog posts

Subsequent, dig into your weblog visitors analytics and engagement information to pinpoint particular top-performing posts demonstrating continuous readership curiosity over time. Kind historic content material by metrics like:

  • Whole lifetime pageviews
  • Social shares throughout platforms
  • Quantity and high quality of feedback
  • Proportion of search visitors

Posts that rank extremely throughout these engagement components reveal their enduring usefulness and urge for food from readers. This indicators robust repurposing potential.

Reviewing weblog publish efficiency

Lastly, assess shortlisted posts based mostly on their capacity to supply related worth for LinkedIn audiences if printed natively on the platform. Take into account:

  • Breadth of attraction for professionals throughout industries
  • Capacity to focus on your experience credibly
  • Potential to spark constructive discussions

This relevance test ensures you solely repurpose content material that’s poised to resonate based mostly on what engages LinkedIn's group each day.

By following this three-step filtering course of, you possibly can confidently establish and choose optimized weblog content material with most repurposing viability for LinkedIn.

How you can get essentially the most out of repurposing your content material for LinkedIn

When you’ve chosen excellent weblog content material to repurpose, it’s time to customise it for LinkedIn to drive most visibility and engagement.

Listed below are my high seven strategies for optimizing repurposed weblog posts for achievement on LinkedIn:

1. Tailor content material to the viewers

Keep away from merely reposting your weblog content material verbatim. The introduction and opening paragraphs particularly must be tweaked to raised align together with your viewers.

Ask your self:

  • How will this assist fellow professionals or trade friends particularly?
  • What widespread frustrations or wants does this handle?

Then incorporate that perspective proper up entrance earlier than stepping into particulars, information factors, and so on., shared out of your unique piece.

Framing content material round shared factors {of professional} relevance higher engages guests scrolling shortly. Give them clear takeaways tailor-made to their position wants earlier than proving your experience intimately.

For instance, I repurposed my private article for MOZ on LinkedIn and began my publish with a typical drawback:

“The record of high-intent key phrases you possibly can goal is proscribed.” 

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

Right here, I shortly teased my methods on what to do after you’ve exhausted the high-intent key phrase record however left the juicy particulars within the article for the readers to search out.

2. Incorporate LinkedIn’s distinctive options

Embrace native LinkedIn functionalities different networks lack to make your repurposed content material extra seen and interactive.

Examples embrace:

  • Related hashtags: Strategically embrace tags so your posts seem throughout associated conversations exterior your speedy community. Prioritize broader trade hashtags over area of interest pursuits.
  • Mentions: Proactively notify influential profiles referenced straight in your publish. This exposes your repurposed content material to entire new spheres of connections.
  • LinkedIn articles: For long-form posts, natively publish and hyperlink to those as a substitute of off-site blogs to look extra prominently in feed searches.
  • Polls: Immediate commentary by asking an intriguing query associated to your content material and sharing preliminary opinions.
  • Carousels: LinkedIn carousels, the platform’s model of a slideshow, assist you to visually and mentally have interaction your viewers as they click on by slides containing your key take-home messages 

Tapping into these choices makes your repurposed content material really feel like a extra pure, value-driven a part of the LinkedIn group versus an out-of-context weblog publish dump.

3. Begin robust with compelling headlines

You solely have a break up second to seize consideration as guests scroll by crowded feeds. An intriguing but skilled headline lures readers higher than generically reusing your current weblog publish title verbatim.

My go-to system is:

Frequent frustration + teased answer

I title the problematic signs readers probably share after which trace on the particulars out there in my full publish.

4. Embrace a transparent, actionable CTA

Each repurposed publish ought to direct readers someplace strategic as soon as they attain the top. Don’t go away them and not using a really helpful motion.

Calls to motion give repurposed content material stickiness. Readers shouldn’t passively eat the publish after which transfer on. They need to have interaction additional together with your model after studying.

Some CTA choices embrace:

  • Visiting your web site for associated sources
  • Signing as much as your e mail record
  • Messaging you on LinkedIn
  • Collaborating in a LinkedIn ballot

One in every of my favourite CTAs is the easy and easy “test the primary remark,” which inspires the reader to have interaction with the publish in the event that they want to see the complete article. 

Another excuse I like this CTA is that, in line with Buffer's research, posts that embrace hyperlinks on LinkedIn have a a lot decrease engagement fee than different codecs (assume video, photographs, and textual content). That is probably as a result of LinkedIn desires its customers to remain on their platform, which is a matter if you wish to direct a shopper to considered one of your weblog posts off LinkedIn. Placing your exterior hyperlink within the feedback part and inspiring the reader to click on it with the “test the primary remark” CTA navigates this drawback:

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

5. Use emojis strategically 

LinkedIn permits utilizing emojis, however it’s essential to stability persona with professionalism.

I like to recommend:

  • Utilizing one to 2 emojis max per publish
  • Inserting emojis solely beside key factors or calls to motion

This prevents your publish from seeming too casual but makes it extra scannable.

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

6. Cross-promote your content material

When you reference, quote, or hyperlink to noteworthy trade accounts in your unique weblog article, be sure you tag them utilizing @mentions within the LinkedIn model.

This exposes your content material to their entire community. Then, their followers and connections see your publish featured prominently of their feed because it consists of somebody they already observe.

Influencers self-promote, so proactively tagging them incentivizes sharing your publish containing their title to unfold their private model additional.

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

Moreover, whenever you tag these influencers and trade accounts, contemplate reaching out to them with a considerate message in regards to the publish to domesticate that relationship

Carousels stand out brilliantly in crowded LinkedIn feeds, particularly on cell. Distill your publish into key statistics, speaking factors, or visible property shared horizontally. They’re additionally amongst LinkedIn’s best-performing sorts of content material, per the Buffer information I discussed earlier.

It’s also possible to use the ultimate slide to your CTA, directing folks to proceed participating in your website.

Carousels function individually from hyperlink previews. Even when readers don’t click on by to your full publish, they nonetheless take in core insights full with meant messaging and branding.

Right here's a cheat sheet summarizing suggestions for optimizing repurposed content material:

Aim

Optimization Tactic

Seize consideration

Adapt intro for professionals

Improve visibility

Use hashtags, mentions, articles, and so on.

Make content material scannable

Compelling headline, emojis by key factors

Drive motion

Clear name to motion

Increase attain

Tag featured influencers

Enhance consumption

Create eye-catching carousel

Optimizing your repurposed weblog articles utilizing these finest practices massively elevates the chance of garnering robust engagement vs. blithely reposting one thing verbatim.

For instance, at Aura, we created a fast and interesting carousel to tease the important thing concepts of the article we wanted to share, with the final slide containing the CTA “study extra” on the Aura weblog:

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

8. Share refreshed content material

Repurposing evergreen content material permits you to refresh and replace older posts with new examples, information factors, suggestions, and so on., whereas retaining the core worth.

For example, at Aura, we commonly share our weblog posts on LinkedIn (and different social media channels) instantly following main updates, equivalent to these posts we launched about identity theft and the vulnerability of iPhones compared to Nokias

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach
How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

Finest practices for posting repurposed content material

You’ve fastidiously personalized your chosen weblog posts for LinkedIn. Now, it's time to work on actively publishing to advertise discovery and readership.

Listed below are three suggestions:

1. Publish throughout optimum engagement home windows

Take note of when your audience tends to be most actively scrolling LinkedIn to pinpoint very best instances for sharing content material.

Analysis means that between 8 a.m.-12 p.m., Wednesday, Thursday, and Friday are the best times to post on LinkedIn, as these instances have the very best person engagement charges. Share thought leadership-style posts like repurposed blogs when professionals are proactively networking.

Each viewers has totally different habits, although. Buffer’s Analytics feature helps you see an summary of what day, kind of publish, and frequency is finest for every of your linked channels. 

2. Create an editorial calendar

Scheduling content material upfront prevents scrambling to repeatedly crank out social posts every day. 

Making a content calendar helps you establish weblog posts you need to repurpose and share over the subsequent month after which plug them into an editorial calendar alongside different deliberate LinkedIn content material.

Social media management tools like Buffer are excellent for saving your concepts, planning your content material, and scheduling your posts. 

3. Decide to consistency 

Sporadic posts fail to ascertain authority. Professionals ignore profiles with numerous dormant durations indicating doubtful experience.

Analysis reveals that accounts that publish 20 times a month reach 60 percent of their target audience, however people who publish greater than this, as much as 80 instances a month, will extra reliably be seen by the folks they’re attempting to achieve. 

Consistency, not amount, issues most. Repurposing evergreen content material makes managing a dependable posting cadence rather more possible in the long run vs. ranging from scratch perpetually.

Maximize affect with strategic content material repurposing

Content material repurposing, particularly of evergreen weblog posts for LinkedIn, affords a strategic, hassle-free tactic for materially rising your attain and affect. Rigorously chosen current content material will get a second life in entrance of the platform's over 850 million member base. 

This drives model discovery, website visitors, lead technology, and partnerships with minimal effort in your finish. The following time you publish a success article you need to proceed capitalizing on past simply weblog readers, put aside half-hour to craft a personalized LinkedIn model following the most effective practices outlined on this information. 

Then, watch the repurposing ROI roll in for months to return! You develop your affect exponentially with out regularly crafting new content material from scratch.

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