Unlock Your Artistic Compass: Merging Mysticism, Advertising, and Making

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Unlock Your Creative Compass: Merging Mysticism, Marketing, and Making written by John Jantsch learn extra at Duct Tape Marketing

The Duct Tape Advertising Podcast with John Jantsch On this episode of the Duct Tape Advertising Podcast, I interviewed Will Cady, Reddit‘s International Model Ambassador and founding Head of Karma Lab – a crew of best-in-class artistic and strategic minds, backed by media, advertising and advert trade expertise that make them uniquely positioned to information […]

Unlocking Your Unfair Advantage: How Your Unique Story Powers Your Entrepreneurial Success written by John Jantsch learn extra at Duct Tape Marketing

The Duct Tape Advertising Podcast with John Jantsch

On this episode of the Duct Tape Advertising Podcast, I interviewed Ash Ali and Hasan Kubba, award-winning authors, entrepreneurs, and advocates for unlocking your unfair benefit. With their in depth expertise within the startup world, Ash and Hasan share profound insights from their guide, “The Unfair Advantage: How You Already Have What It Takes to Succeed.”

Embark on a journey of self-discovery as Ash and Hasan talk about the idea of unfair benefits and the way your distinctive story could be a highly effective catalyst for entrepreneurial success. Acquire useful insights into the Miles framework, a strategic method to figuring out and leveraging your strengths.


Key Takeaways

On this insightful episode, Ash Ali and Hasan Kubba, famend authors and entrepreneurs, introduce the transformative idea of unfair benefits within the entrepreneurial journey. By the Miles framework, they information listeners to determine and leverage their distinctive strengths, turning constraints into artistic alternatives.

The dialogue explores the proactive method to luck, emphasizing methods to create one’s lucky path. Underscoring the ability of perception and innovation, showcasing real-life examples of people who harnessed their distinctive views for fulfillment. Moreover, it highlights the position of gratitude and a development mindset in nurturing a constructive entrepreneurial mindset, providing sensible strategies such because the ABC mannequin and cognitive behavioral methods. This holistic information empowers aspiring entrepreneurs to unlock their unfair benefit, embrace their tales, and chart a path towards unparalleled success within the enterprise realm.


Questions I ask Ash & Hasan:

[01:01] What’s your tackle the expression ‘life is unfair’?

[02:53] What are some simply recognizable benefits of unfair examples?

[04:38] Luck and laborious work, does success actually lie within the center?

[05:55] Would you characterize your guide as a enterprise guide or a self assist guide?

[07:47] What are some hidden unfair benefits that folks don’t understand they’ve?

[10:02] How do you reply to the notion of making your personal luck as an entrepreneur?

[13:20] What are your unfair benefits?

[18:39] What do you say to somebody who believes they’ve zero unfair benefits?

[22:08] The place can individuals join with you and acquire a duplicate of your guide?


Extra About Ash & Hasan:

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John (00:00): Welcome to a different episode of the Duct Tape Advertising Podcast. That is John Jantsch. My visitor at present is Ash Ali and Hasan Kubba. We’ll have two company at present. They’re award-winning authors and entrepreneurs. And regardless of not going to College, Ash grew to become a serial tech founder and the primary advertising director of the Unicorn Startup Simply Eat. Hassan constructed a profitable startup from his bed room with nothing greater than an internet course and a craving to flee the rat race. They’re now worldwide bestselling authors, coaches and keynote audio system, and we’ll discuss their newest guide, the Unfair Benefit, how You Already Have What It Takes to Succeed. So Ash and Hasan, welcome.

Hasan (00:43): Whats up. Thanks. Thanks for having us.

John (00:45): Hello. Superior. So the guide begins out with this premise, and we might most likely do the entire present with out me asking one other query, however right here it’s. Life is basically unfair. Who needs to take that dollop of hope?

Hasan (00:58): I am going to take it. I am going to take it. Go on. So life is unfair. Yeah, that’s the underlying precept behind our guide is that life shouldn’t be truthful. And typically if you get into self-development like I did, and I nonetheless take pleasure in a little bit of self-development, you be taught that what you bought in life is what you deserved. You constructed the life that you just’re dwelling now. You designed it, your choices led to the second you are in now, and all these sorts of quotes and beliefs and psychological fashions to make you’re taking accountability in your life, which is a really useful gizmo, nevertheless it’s restricted as a result of it is not really that correct. So one of many methods to have a look at after we discuss this within the guide is it is all about psychological fashions. So there’s one excessive, which is to assume that each one success relies on laborious work and advantage.

(01:46): And the opposite excessive is to assume it is all luck and unearned. And the truth is squarely within the center, there’s a whole lot of serendipity in life. There’s a whole lot of luck of births and genetic lotteries, and there is a whole lot of issues that simply occur since you are in the proper place on the proper time. However on the similar time, you’ll be able to stack the deck in your favor, you can also make the proper choices, you will be constant in the way you assume, in the way you behave and the selections you make to guide in direction of success. So it is a combination of each. Life is unfair and finally we’re so fortunate and we should always all be so grateful for all the things that we’ve got going for us. And on the similar time, we will additionally exert our personal company on the world. We are able to additionally take bear some accountability. We are able to additionally take management of our lives to an extent.

John (02:30): Yeah, it’s attention-grabbing. I imply, everyone knows individuals have had all the things handed to them, all of the funding, all of the backing, all of the mentors, all of the no matter, and so they’ve nonetheless discovered a solution to piss it away, have not they? So it truly is sort of that mixture. So let’s possibly begin out by defining what an nfa, possibly some examples of what you’ll name an unfair benefit that folks have a tendency to acknowledge.

Ash (02:54): So an unfair benefit is one thing that is distinctive to you primarily based in your circumstances and likewise primarily based in your background and who you might be as a person. There’s so many books on the market that discuss strengths, however what we do is discuss your energy, but additionally about your self as a person, as a singular individual. So we discuss life is unfair and it is not a stage taking part in discipline, however typically when life is unfair and it is not a stage taking part in discipline, some individuals can develop up with a sufferer mindset and a sufferer sort of pondering say, I did not have this, I did not have that. However really what we are saying within the guide is definitely how do you flip that round? How do you make that stuff that you just felt was unfair rising up in poverty or rising up in an space that wasn’t nice? How will you flip that round and make it a part of your genuine story and use it to a bonus? So an instance for me can be I grew up with little cash and after I begin firms now, and I do know a whole lot of listeners are listening right here who run small companies when you do not have an enormous amount of cash for advertising budgets, for instance, I am the right individual to come back in and work with you as a result of I understand how to be resourceful as a result of I had no cash. And so my mindset is at all times primarily based round being resourceful. That is simply an instance of one thing that you can use

John (03:59): Straight. However once more, the flip facet of that, I assume everyone knows individuals who had all the things and may have made it. All of us most likely know a minimum of any person, or a minimum of you’ve got learn their story of any person that by no means ought to have. Such as you mentioned, they did not have the schooling, they did not have the backing, they did not have the cash. They did not actually, seemingly did not appear that good. They’ve made themselves profitable the best way we outline that. So I assume to Hassan’s unique level, it is sort of someplace within the center. It

Ash (04:32): Is someplace within the center. It is attention-grabbing as a result of I’ve bought a daughter now who’s rising up in privilege, and I have a look at her and I have a look at my life and assume, okay, does she have the fireplace within the stomach? And what can we do to assist her have the identical mentality of working laborious and attempting to realize issues in life? And one of many issues I discovered was that apparently is that constraint does sort of foster creativity. And in the event you simply give all the things to your kids, for instance, immediately, then they don’t seem to be going to really feel grateful for it immediately except they’ve labored for it. So typically having constraints does make you extra resourceful and extra artistic. And that is for example of one thing. We dwell in an plentiful world now the place all the things is offered rapidly. You possibly can order your takeaway rapidly, you’ll be able to order your cab rapidly, and so they’re rising up in a unique surroundings in comparison with us the place we needed to look ahead to one thing, however we needed to have some endurance round one thing. So it is understanding what constraint is and easy methods to handle that, I suppose was,

John (05:27): Yeah, after all, it is so cliche now, however I like to inform even 30 yr olds a few dialup web and issues of that nature. Are you able to think about that now it will take 10 minutes and we needed to take turns. Who might use it? Just one individual could possibly be on at a time and fairly loopy. So I feel would you classify or would you characterize this guide as a enterprise guide or a self-help guide?

Hasan (05:50): Yeah, good query. It truly is within the center as a result of what we have executed with our guide is we have the origin of the guide, let’s get into the origin. We did this guide as a result of we had been getting pitched by a great deal of startups for funding, and it was similar to Shark Tank basically that’d are available in and pitch us. And we thought, what’s the distinction that makes a distinction right here? After we confer between ourselves, we’re like, what’s it with some folks that we’re like, even when we did imagine in them, they don’t seem to be going to shut out their funding floor. No one else goes to imagine in them and they will actually wrestle right here. And what’s that distinction? And we begin occupied with this and actually diving into it, and we determined to put in writing this down, this concept of the unfair benefit, it is basically a sustainable aggressive benefit for an enormous enterprise.

(06:32): It is the kind of factor Warren Buffet talks about in worth investing. You need a enterprise that has the financial moats, the defensibility that it may maintain. And it is the identical factor for people as a result of at that early stage of a enterprise, when you do not but have a product, even typically when you do not but have prospects, you do not but have traction and gross sales, how are you going to guage it? Properly, you are going to choose it by the crew, by the co-founders. And if you’re judging it by the co-founders, that is when you need to attempt to determine, okay, what have they bought going for themselves? What have they got that is going to permit them to push by way of? Have they got a observe report? Have they got one thing that provides you the concept that they will be capable of get into this? Have they got the unfair benefits? And basically that was the concept behind the guide, and that is what made us take into consideration how we may also help individuals to achieve that sort of self-awareness to know what sort of enterprise to go for, to know what sort of technique to go for. Do you have to increase funding? Do you have to bootstrap? Who do you have to accomplice with? These are the sort of choices we wished to assist individuals with at that early stage. So we’re simply bringing it again to the person. In order that’s why he is in between a enterprise guide and a self-development. It is in regards to the early phases of a startup to

John (07:39): Workshop. So I feel there are some unfair benefits which might be fairly apparent that folks might determine. But when I am on the market listening, what are simply a few of the locations that you just go searching? I do know you’ve a framework you name the Miles framework, so we will sort of go letter by letter for the acronym, however what are a few of the locations possibly which might be much less apparent that you have mentioned, Hey, these are unfair benefits that folks do not even understand they’ve? So

Ash (08:03): The Miles framework is, it stands for cash, intelligence, location, and luck, schooling and experience and standing. And it sits on high of mindset. And we talked earlier about why it is necessary for individuals to grasp the unfair benefit within the context of enterprise as a result of enterprise is all about individuals. And most traders put money into small startups and early stage startups due to the individuals, not due to the concept itself. It is the founders themselves. And so in the event you can determine your unfair benefits after which amplify these in your pitch, in your message to hiring individuals to your or getting prospects, it will assist you get your early traction, which is what begins a enterprise. So coming again to the Miles framework, it is about understanding inside every a type of miles frameworks in every a type of letters, what you’ve that is going for you. And one of many large ones is perception.

(08:54): For instance, if you’re beginning an organization, you probably have perception into one thing that no person else has and you might be beginning a enterprise round, that is a really highly effective unfair benefit. And there is so many case research in our guide round that about particular insights round that. One other one is being in the proper place on the proper time, the placement and luck. Can you discover the proper co-founder? Can you discover the proper prospects who’re near you doubtlessly who can turn out to be prospects immediately? Standing is one other one, your community. And right here, if you find yourself beginning a enterprise, if you understand how to lift cash rapidly and you’ve got a community, that is an unfair benefit. And if you might want to exit to the market to lift cash from floor zero and have no person, no community, it is a lot tougher to do, a lot tougher to do. And we all know that is how funding typically works. So there’s a number of little examples somewhere else for various kinds of tasks or companies. It relies upon the place you need to apply the framework itself, whether or not it is a venture, whether or not it is your profession, whether or not it is a enterprise itself.

John (09:48): I need to come again to perception in a minute and have you ever share some examples to assist make clear that one. However let’s discuss luck. Some persons are purely fortunate. I imply, they run into luck, proper place, proper time, such as you mentioned. I might say a whole lot of entrepreneurs have come to the conclusion that they make their very own luck, and that is virtually one thing that is earned versus one thing that is an unfair benefit. How would you reply to that notion?

Hasan (10:12): I completely imagine in making your personal luck as effectively. So we discuss luck and we discuss the truth that it is ignored and luck exists. Hey, luck does exist, expertise does exist. All these books has turn out to be fashionable to say there isn’t any such factor as expertise. Simply work tremendous laborious and get the ten,000 hours in. And that is sufficient. This stuff exist. Tiger Woods might swing, a golf might swing a membership earlier than he might stroll. These are the sorts of issues that’s pure expertise. Oprah Winfrey was giving speeches to complete congregations at church when she was three years outdated. So this stuff exist, however making your luck additionally positively exists. We speak within the guide about how one can really improve your luck. There have been psychologists who’ve studied the phenomenon of people that consider themselves as fortunate, much less of people that do not, and the way the truth that they consider themselves as fortunate simply makes them extra proactive, makes them extra observant to alternatives that come up. And it has been actually confirmed in research. So it is fairly attention-grabbing you can make your personal luck. We are saying, put your self on the market extra, improve your floor space to luck, and possibly extra fortunate issues will occur. So it is basically rolling the cube. Simply preserve rolling it. Nobody’s counting what number of you are throwing the D, what number of occasions you are throwing the cube. For those who preserve rolling, you are extra more likely to roll the double six.

John (11:25): Yeah, I really, I began my weblog in 2003 that I discuss being in the proper place on the proper time. That was luck to identify that expertise. But additionally it led to my first guide 4 years later. However that time, I had additionally written a thousand weblog posts. So I at all times discuss, actually that was a fortunate determination on my half to go that route. However then I do assume you can too then flip that luck into one thing that could be very fruitful.

Ash (11:52): Yeah, completely.

John (11:54): So what’s your unfair benefits? And I am going to allow you to each reply that one. Go on. For instance, as you talked about, you did not go to varsity, so we will

Ash (12:03): Take, okay, I am going to

John (12:03): Cease the faculty diploma from Oxford off the desk, proper?

Ash (12:07): Yeah. That may be an unfair benefit if you understand how to make use of it. Some individuals do not know easy methods to use that as effectively. We see individuals coming to us and like, oh yeah, I went to Oxford in Cambridge or wherever, and it is simply par. It is regular for them. However really that could possibly be an unfair benefit if you understand how to make use of it correctly. An unfair benefit, there’s a number of various things with energy. They are often double-edged swords as we name them. So having one thing and never having one thing, and we discuss constraint earlier on. I am going to undergo it from my perspective, which is the double-edged sword model of it, and has somebody undergo it from his perspective. So from my perspective, I had no cash rising up. So now after I’m constructing startups, I am actually shrewd and really lean and I can construct issues in a short time and I am very resourceful.

(12:46): And really what it does has executed to me is made me extra artistic. So one in every of my excessive abilities is creativity, intelligence, and perception. I’ve a number of insights with companies as a result of I am doing issues on a regular basis. I am at all times taking motion. So I am seeing alternatives and getting insights and various things and intelligence. There’s various kinds of intelligence. Lots of people mentioned to me, Ash, you are actually cool. You are the glue amongst your mates. So I am good at bringing individuals collectively and doing issues collectively, which is cool. And I do not wish to be the neatest individual within the room. I might fairly not be essentially the most clever individual within the room, however I can be taught from different individuals rapidly. So I suppose that is the eyesight location and luck. I used to be born in Birmingham, which is the second greatest metropolis within the uk, an automotive retail trade sort of group.

(13:24): And the tech trade was booming in London. So I moved to London on the age of 19. If I did not transfer, I would not have had the identical alternatives, would not have been in a position to be a part of firms like Juste and do the IPO and luck, the IPO, what number of firms IPO, far and few between as soon as once more, and there is a luck issue behind that and the proper timing of that. After which seeing how that will work out. Schooling, excuse. I did not work college, so I did not really feel entitled. In order that’s why I sort of did all the things and something. And I constructed my experience up in digital market and the time when everybody wished to know easy methods to do search engine optimization and on-line advertising, I used to be there. After which standing just a few, and your Rolodex of contacts, I did not know many individuals, however now I do know a number of individuals. So if I must do something now, for instance, I can open my black guide of contacts, LinkedIn community connections and make issues occur due to my standing of getting connections that I’ve constructed up over time. In order that’s turn out to be an unfair benefit for me.

John (14:14): It is attention-grabbing, as you mentioned, the diploma from a prestigious faculty used to essentially imply rather a lot. It seems like notably within the entrepreneurial area, it is extra about what had been you doing in your summer time job than what diploma you bought or your facet hustle or no matter. It appears to truly maintain extra weight than school. And I feel a whole lot of it is as a result of individuals understand school is nice for making connections. What they educate in a whole lot of a advertising course in school may have little or no utility to what it is wish to market in the true world. And in order that schooling, the precise studying classroom schooling might be not that useful.

Ash (14:52): I imply, if you wish to be taught,

John (14:53): So Hasan, how

Ash (14:54): Then the quickest solution to be taught is studying blogs like yours, John. And if you wish to study advertising, you’ll be able to be taught much more from studying blogs and advertising books can get outdated in a short time. What occurred a while in the past, timing-wise may not work now. So it is conserving contemporary and updated with information. I feel that is actually necessary. And we discuss this in a guide about, there’s three facets of college, however I am going to let Hasan speak in regards to the Miles’s favourite from his facet and what his benefits are.

Hasan (15:20): So for me, so it’s simpler to simplify it to what’s your unfair benefit. However the actuality is all of us have a set of unfair benefits and a singular set of them. And that is why Ash goes by way of so many. For Ash, I might positively say his creativity is simply one of many high issues about him. And the truth that he simply provides issues a go, he simply goes for it. So for me, I might say that it is my capacity to be taught actually quick. So I feel I’ve that sort of the intelligence the place I choose issues up quick after which I can talk them. So one factor that basically helped me to get my preliminary shoppers and begin to develop and get referrals is the power to construct rapport and construct belief in a short time. So I feel that is partly simply from my capacity to soak up info and information in an area that is so new and one thing, one of many principal issues I used to be doing was search engine optimization.

(16:08): I used to be doing branding and web site stuff, however search engine optimization and getting individuals to the highest of Google was large. And so the truth that I used to be in a position to clarify it to native companies, construct connections with them, construct belief, I feel that massively helped me. In order that was large for me. After which you’ll be able to go additional again and simply say, pay attention, I used to be born in Baghdad, Iraq, and I got here to the UK and London after I was three years outdated with my household to flee the battle and all of that. So my unfair benefit is we moved to the UK after I was a child, and I grew up right here in London. For those who think about if I might come after I was 20 years outdated and I might have the thickest accent, and I might have a lot issue by way of simply how I come throughout the standing facet of it by way of constructing rapport, constructing belief. So that is so fortunate. So you’ll be able to sort of go into the genetic cluttery of all of it. You possibly can go into the place you grew up and how much faculties you went to. You possibly can go into your capacity to ability stack and construct your abilities and experience and be taught issues rapidly. So I feel that studying facet is sort of the huge piece for me.

John (17:06): So I believe as you’ve got each gone on the market and possibly given talks on this or executed webinars on this, that finally any person involves you and says, look, that is nice, however I haven’t got any unfair benefits. What do you say to that individual that feels, particularly since mindset actually sits on high of this, what do you say to that individual that has that mindset?

Hasan (17:28): So I might say that basically this concept, and as has touched on this concept of double-edged swords, what you assume is a drawback, you’ll be able to flip into a bonus, and I am going to provide you with a simple one. So we’ve got just a few examples within the guide of people that had a sort of basic drawback. So a basic drawback is a lady entrepreneur. So lady founder. The instance is Sarah Blakely, founding father of Spanx. Now, if you consider it, what was her unfair benefit? Okay, effectively, it was robust. She had no concept about easy methods to increase funding. No one would imagine in her. She had no connections in that area, et cetera. However what did she have? She had an incredible perception into an issue primarily based on her standing as a lady, which is that this concept of shapewear and Spanx turned out to be Spanx. She would reduce off the toes off tights.

(18:15): A person would not have provide you with that, would not have had that perception. The identical with Tristan Walker, who’s one other instance within the guide. He grew up within the tasks in, I feel he was the Bronx possibly, if I am remembering accurately. Queens really Queens in New York and actually poor. His dad was murdered when he was younger. However hey, he was good. He bought scholarships, he bought into good faculties. He spent a very long time occupied with what his large concept is. In the long run, his perception was that black males want a unique shaving system than different individuals do as a result of they’ve extra ingrown hairs. And so he developed this single blade shaving system. He used totally different wrappers who additionally from his location, so the wrapper Nas grew up additionally in Queens, after which he promoted his model, after which finally he was acquired by Procter and Gamble for $30 million.

(19:00): So it is like what looks as if a drawback you need to use to your benefit in the event you grew up poor. Then you’ve an perception into how poor individuals dwell, what wants they’ve, what mass market merchandise you would possibly be capable of create, as an instance. Or in the event you grew up as no matter, you grew up from one other nation otherwise you’re studying languages or there’s all these totally different facets to all the things. So it is all about your mindset. If in case you have a development mindset, and we discuss within the guide the expansion, the truth development mindset as a result of we need to root it in some actuality, then you’ll be able to develop and you may flip what looks as if a drawback into a bonus. And pay attention, in the event you’re listening to this podcast, in the event you’re in a position to learn this guide, in the event you most likely have rather a lot to be thankful for, so that you simply must do a kind of an audit. And gratitude is likely one of the underlying themes of our guide.

John (19:46): And it is attention-grabbing too as a result of as we develop up, a whole lot of the issues that drive our mother and father or lecturers loopy finally come out as a bonus. We had been instructed they had been a destructive. For instance, my mother and father used to at all times joke about how curious I used to be and at all times stepping into issues as a result of I needed to educate her similar factor. I used to be instructed for a very long time that that was an issue that has served me extraordinarily effectively in my skilled life. And I feel that is typically we simply have to beat what society has instructed us is a destructive, do not we?

Ash (20:15): Yeah, completely. When individuals focus in your weaknesses greater than your strengths, that is if you begin to misunderstand actually what your unfair benefit is, as a result of we have all bought strengths. And the concept of the premise for the guide is to double down in your strengths fairly than focus an excessive amount of in your weaknesses after which plug these gaps the place you’ll be able to appropriately and perceive that we work in groups and folks is about enterprise, is about individuals. So it is not nearly you as a person.

John (20:41): So Ash Hasan, inform individuals the place they will discover extra of you, extra of the work you are doing, and clearly seize a duplicate of the unfair benefit.

Hasan (20:49): Yeah, we’re throughout social media. So I am @startuphassan. Hasan is spelled with one s and Ash, is it @AshAliuk. Ash, for many of your socials you will discover us and our web site is unfairadvantage.com

John (21:02): Superior. And the guide is, will likely be out there in, I do not imagine there’s an audio model, is there?

Hasan (21:07): There may be,

John (21:08): Yeah, there’s. Okay, so an audio after which in e-book format in addition to hardcover and out there depend on if you’re listening to this out there in every single place that you just purchase books.

Hasan (21:19): Yeah, it is out there now at time of recording. It’s going to be launched tomorrow, so it will be out there by time

John (21:24): From that. And I ought to have talked about this, however the guide has been awarded. I haven’t got it written right here. Inform me the perfect enterprise guide within the UK in 2021 or one thing. You might do it higher than I simply did. Inform me what the award was.

Hasan (21:36): So we had been stunned and glad to be taught that we would received our class of the startup class of the enterprise guide awards. After which it was like 12 totally different classes, after which it turned out we would received the entire thing as effectively over all of the classes. So we would received the enterprise guide of the yr 2021. It was really, it is primarily based within the uk, nevertheless it’s a world award as effectively. The one nation that the guide hasn’t come out but till now’s within the US and Canada in North America. So yeah, it is executed very well. It is actually widespread on Goodreads, it is on YouTube rather a lot. Viral movies on YouTube summarizing it. So if you wish to test it out a bit additional, you’ll be able to see some summaries on YouTube. You learn all of the critiques it is doing, it is fortunately, it is spreading by phrase of mouth. Individuals are loving it.

John (22:21): Superior. Properly, thanks a lot for stopping by the Duct Tape Advertising Podcast, and hopefully we’ll run into you each, someplace on the market on the highway.

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