Unlock Your Artistic Compass: Merging Mysticism, Advertising and marketing, and Making

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Unlock Your Creative Compass: Merging Mysticism, Marketing, and Making written by John Jantsch learn extra at Duct Tape Marketing

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The Duct Tape Advertising and marketing Podcast with John Jantsch On this episode of the Duct Tape Advertising and marketing Podcast, I interviewed Will Cady, Reddit‘s World Model Ambassador and founding Head of Karma Lab – a crew of best-in-class inventive and strategic minds, backed by media, advertising and marketing and advert business expertise that make them uniquely positioned to information […]

Unlocking Your Unfair Advantage: How Your Unique Story Powers Your Entrepreneurial Success written by John Jantsch learn extra at Duct Tape Marketing

The Duct Tape Advertising and marketing Podcast with John Jantsch

On this episode of the Duct Tape Advertising and marketing Podcast, I interviewed Ash Ali and Hasan Kubba, award-winning authors, entrepreneurs, and advocates for unlocking your unfair benefit. With their intensive expertise within the startup world, Ash and Hasan share profound insights from their e book, “The Unfair Advantage: How You Already Have What It Takes to Succeed.”

Embark on a journey of self-discovery as Ash and Hasan focus on the idea of unfair benefits and the way your distinctive story could be a highly effective catalyst for entrepreneurial success. Acquire worthwhile insights into the Miles framework, a strategic method to figuring out and leveraging your strengths.


Key Takeaways

On this insightful episode, Ash Ali and Hasan Kubba, famend authors and entrepreneurs, introduce the transformative idea of unfair benefits within the entrepreneurial journey. By way of the Miles framework, they information listeners to establish and leverage their distinctive strengths, turning constraints into inventive alternatives.

The dialogue explores the proactive method to luck, emphasizing methods to create one’s lucky path. Underscoring the facility of perception and innovation, showcasing real-life examples of people who harnessed their distinctive views for fulfillment. Moreover, it highlights the position of gratitude and a development mindset in nurturing a constructive entrepreneurial mindset, providing sensible methods such because the ABC mannequin and cognitive behavioral methods. This holistic information empowers aspiring entrepreneurs to unlock their unfair benefit, embrace their tales, and chart a path towards unparalleled success within the enterprise realm.


Questions I ask Ash & Hasan:

[01:01] What’s your tackle the expression ‘life is unfair’?

[02:53] What are some simply recognizable benefits of unfair examples?

[04:38] Luck and onerous work, does success actually lie within the center?

[05:55] Would you characterize your e book as a enterprise e book or a self assist e book?

[07:47] What are some hidden unfair benefits that folks don’t understand they’ve?

[10:02] How do you reply to the notion of making your individual luck as an entrepreneur?

[13:20] What are your unfair benefits?

[18:39] What do you say to somebody who believes they’ve zero unfair benefits?

[22:08] The place can individuals join with you and procure a duplicate of your e book?


Extra About Ash & Hasan:

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John (00:00): Welcome to a different episode of the Duct Tape Advertising and marketing Podcast. That is John Jantsch. My visitor right this moment is Ash Ali and Hasan Kubba. We will have two friends right this moment. They’re award-winning authors and entrepreneurs. And regardless of not going to College, Ash grew to become a serial tech founder and the primary advertising and marketing director of the Unicorn Startup Simply Eat. Hassan constructed a profitable startup from his bed room with nothing greater than a web based course and a craving to flee the rat race. They’re now worldwide bestselling authors, coaches and keynote audio system, and we will speak about their newest e book, the Unfair Benefit, how You Already Have What It Takes to Succeed. So Ash and Hasan, welcome.

Hasan (00:43): Whats up. Thanks. Thanks for having us.

John (00:45): Hello. Superior. So the e book begins out with this premise, and we might most likely do the entire present with out me asking one other query, however right here it’s. Life is essentially unfair. Who needs to take that dollop of hope?

Hasan (00:58): I will take it. I will take it. Go on. So life is unfair. Yeah, that’s the underlying precept behind our e book is that life will not be truthful. And generally if you get into self-development like I did, and I nonetheless take pleasure in a little bit of self-development, you be taught that what you bought in life is what you deserved. You constructed the life that you just’re residing now. You designed it, your selections led to the second you are in now, and all these sorts of quotes and beliefs and psychological fashions to make you are taking duty on your life, which is a really useful gizmo, nevertheless it’s restricted as a result of it isn’t truly that correct. So one of many methods to take a look at once we speak about this within the e book is it is all about psychological fashions. So there’s one excessive, which is to suppose that every one success is predicated on onerous work and benefit.

(01:46): And the opposite excessive is to suppose it is all luck and unearned. And the fact is squarely within the center, there’s a variety of serendipity in life. There’s a variety of luck of births and genetic lotteries, and there is a variety of issues that simply occur since you are in the best place on the proper time. However on the similar time, you possibly can stack the deck in your favor, you may make the best selections, you could be constant in the way you suppose, in the way you behave and the selections you make to steer in direction of success. So it is a combination of each. Life is unfair and in the end we’re so fortunate and we must always all be so grateful for every part that now we have going for us. And on the similar time, we will additionally exert our personal company on the world. We are able to additionally take bear some duty. We are able to additionally take management of our lives to an extent.

John (02:30): Yeah, it’s attention-grabbing. I imply, everyone knows individuals have had every part handed to them, all of the funding, all of the backing, all of the mentors, all of the no matter, they usually’ve nonetheless discovered a option to piss it away, have not they? So it truly is type of that mixture. So let’s perhaps begin out by defining what an nfa, perhaps some examples of what you’ll name an unfair benefit that folks have a tendency to acknowledge.

Ash (02:54): So an unfair benefit is one thing that is distinctive to you primarily based in your circumstances and in addition primarily based in your background and who you might be as a person. There’s so many books on the market that speak about strengths, however what we do is speak about your power, but additionally about your self as a person, as a singular individual. So we speak about life is unfair and it isn’t a degree enjoying discipline, however generally when life is unfair and it isn’t a degree enjoying discipline, some individuals can develop up with a sufferer mindset and a sufferer kind of pondering say, I did not have this, I did not have that. However truly what we are saying within the e book is definitely how do you flip that round? How do you make that stuff that you just felt was unfair rising up in poverty or rising up in an space that wasn’t nice? How will you flip that round and make it a part of your genuine story and use it to a bonus? So an instance for me could be I grew up with little cash and once I begin corporations now, and I do know a variety of listeners are listening right here who run small companies when you do not have an enormous amount of cash for advertising and marketing budgets, for instance, I am the right individual to come back in and work with you as a result of I understand how to be resourceful as a result of I had no cash. And so my mindset is all the time primarily based round being resourceful. That is simply an instance of one thing that you would use

John (03:59): Straight. However once more, the flip facet of that, I suppose everyone knows individuals who had every part and will have made it. All of us most likely know at the least anyone, or at the least you have learn their story of anyone that by no means ought to have. Such as you mentioned, they did not have the training, they did not have the backing, they did not have the cash. They did not actually, seemingly did not appear that sensible. They’ve made themselves profitable the best way we outline that. So I suppose to Hassan’s unique level, it is type of someplace within the center. It

Ash (04:32): Is someplace within the center. It is attention-grabbing as a result of I’ve obtained a daughter now who’s rising up in privilege, and I have a look at her and I have a look at my life and suppose, okay, does she have the fireplace within the stomach? And what can we do to assist her have the identical mentality of working onerous and attempting to attain issues in life? And one of many issues I discovered was that apparently is that constraint does type of foster creativity. And for those who simply give every part to your kids, for instance, right away, then they don’t seem to be going to really feel grateful for it right away except they’ve labored for it. So generally having constraints does make you extra resourceful and extra inventive. And that is for instance of one thing. We stay in an ample world now the place every part is on the market rapidly. You possibly can order your takeaway rapidly, you possibly can order your cab rapidly, they usually’re rising up in a special surroundings in comparison with us the place we needed to look ahead to one thing, however we needed to have some persistence round one thing. So it is understanding what constraint is and methods to handle that, I suppose was,

John (05:27): Yeah, after all, it is so cliche now, however I like to inform even 30 yr olds a few dialup web and issues of that nature. Are you able to think about that now it might take 10 minutes and we needed to take turns. Who might use it? Just one individual may very well be on at a time and fairly loopy. So I believe would you classify or would you characterize this e book as a enterprise e book or a self-help e book?

Hasan (05:50): Yeah, good query. It truly is within the center as a result of what we have accomplished with our e book is we have the origin of the e book, let’s get into the origin. We did this e book as a result of we have been getting pitched by a great deal of startups for funding, and it was similar to Shark Tank basically that’d are available in and pitch us. And we thought, what’s the distinction that makes a distinction right here? Once we confer between ourselves, we’re like, what’s it with some those that we’re like, even when we did imagine in them, they don’t seem to be going to shut out their funding floor. No person else goes to imagine in them and they are going to actually wrestle right here. And what’s that distinction? And we begin excited about this and actually diving into it, and we determined to jot down this down, this concept of the unfair benefit, it is basically a sustainable aggressive benefit for a giant enterprise.

(06:32): It is the kind of factor Warren Buffet talks about in worth investing. You need a enterprise that has the financial moats, the defensibility that it will maintain. And it is the identical factor for people as a result of at that early stage of a enterprise, when you do not but have a product, even generally when you do not but have prospects, you do not but have traction and gross sales, how are you going to evaluate it? Properly, you are going to decide it by the crew, by the co-founders. And if you’re judging it by the co-founders, that is when you must try to resolve, okay, what have they obtained going for themselves? What have they got that is going to permit them to push via? Have they got a monitor report? Have they got one thing that provides you the concept that they will be capable to get into this? Have they got the unfair benefits? And basically that was the thought behind the e book, and that is what made us take into consideration how we can assist individuals to achieve that type of self-awareness to know what sort of enterprise to go for, to know what sort of technique to go for. Do you have to increase funding? Do you have to bootstrap? Who do you have to companion with? These are the type of selections we needed to assist individuals with at that early stage. So we’re simply bringing it again to the person. In order that’s why he is in between a enterprise e book and a self-development. It is in regards to the early levels of a startup to

John (07:39): Workshop. So I believe there are some unfair benefits which might be fairly apparent that folks might establish. But when I am on the market listening, what are simply a few of the locations that you just go searching? I do know you’ve gotten a framework you name the Miles framework, so we will type of go letter by letter for the acronym, however what are a few of the locations perhaps which might be much less apparent that you’ve got mentioned, Hey, these are unfair benefits that folks do not even understand they’ve? So

Ash (08:03): The Miles framework is, it stands for cash, intelligence, location, and luck, training and experience and standing. And it sits on high of mindset. And we talked earlier about why it is necessary for individuals to grasp the unfair benefit within the context of enterprise as a result of enterprise is all about individuals. And most traders spend money on small startups and early stage startups due to the individuals, not due to the thought itself. It is the founders themselves. And so for those who can establish your unfair benefits after which amplify these in your pitch, in your message to hiring individuals to your or getting prospects, it’s going to assist you get your early traction, which is what begins a enterprise. So coming again to the Miles framework, it is about understanding inside every a type of miles frameworks in every a type of letters, what you’ve gotten that is going for you. And one of many massive ones is perception.

(08:54): For instance, if you’re beginning an organization, in case you have perception into one thing that no one else has and you might be beginning a enterprise round, that is a really highly effective unfair benefit. And there is so many case research in our e book round that about particular insights round that. One other one is being in the best place on the proper time, the placement and luck. Can you discover the best co-founder? Can you discover the best prospects who’re near you doubtlessly who can turn into prospects right away? Standing is one other one, your community. And right here, when you find yourself beginning a enterprise, if you understand how to lift cash rapidly and you’ve got a community, that is an unfair benefit. And if you could exit to the market to lift cash from floor zero and have no one, no community, it is a lot tougher to do, a lot tougher to do. And we all know that is how funding usually works. So there’s plenty of little examples somewhere else for several types of tasks or companies. It relies upon the place you wish to apply the framework itself, whether or not it is a undertaking, whether or not it is your profession, whether or not it is a enterprise itself.

John (09:48): I wish to come again to perception in a minute and have you ever share some examples to assist make clear that one. However let’s speak about luck. Some persons are purely fortunate. I imply, they run into luck, proper place, proper time, such as you mentioned. I’d say a variety of entrepreneurs have come to the conclusion that they make their very own luck, and that is virtually one thing that is earned versus one thing that is an unfair benefit. How would you reply to that notion?

Hasan (10:12): I completely imagine in making your individual luck as effectively. So we speak about luck and we speak about the truth that it is missed and luck exists. Hey, luck does exist, expertise does exist. All these books has turn into stylish to say there is not any such factor as expertise. Simply work tremendous onerous and get the ten,000 hours in. And that is sufficient. This stuff exist. Tiger Woods might swing, a golf might swing a membership earlier than he might stroll. These are the sorts of issues that’s pure expertise. Oprah Winfrey was giving speeches to complete congregations at church when she was three years previous. So these items exist, however making your luck additionally undoubtedly exists. We speak within the e book about how one can truly enhance your luck. There have been psychologists who’ve studied the phenomenon of people that consider themselves as fortunate, much less of people that do not, and the way the truth that they consider themselves as fortunate simply makes them extra proactive, makes them extra observant to alternatives that come up. And it has been actually confirmed in research. So it is fairly attention-grabbing which you could make your individual luck. We are saying, put your self on the market extra, enhance your floor space to luck, and perhaps extra fortunate issues will occur. So it is basically rolling the cube. Simply hold rolling it. Nobody’s counting what number of you are throwing the D, what number of instances you are throwing the cube. For those who hold rolling, you are extra prone to roll the double six.

John (11:25): Yeah, I truly, I began my weblog in 2003 that I speak about being in the best place on the proper time. That was luck to identify that expertise. But additionally it led to my first e book 4 years later. However that time, I had additionally written a thousand weblog posts. So I all the time speak about, actually that was a fortunate determination on my half to go that route. However then I do suppose you may also then flip that luck into one thing that could be very fruitful.

Ash (11:52): Yeah, completely.

John (11:54): So what’s your unfair benefits? And I will allow you to each reply that one. Go on. For instance, as you talked about, you did not go to varsity, so we will

Ash (12:03): Take, okay, I will

John (12:03): Cease the faculty diploma from Oxford off the desk, proper?

Ash (12:07): Yeah. That may be an unfair benefit if you understand how to make use of it. Some individuals do not know methods to use that as effectively. We see individuals coming to us and like, oh yeah, I went to Oxford in Cambridge or wherever, and it is simply par. It is regular for them. However truly that may very well be an unfair benefit if you understand how to make use of it correctly. An unfair benefit, there’s a number of various things with power. They are often double-edged swords as we name them. So having one thing and never having one thing, and we speak about constraint earlier on. I will undergo it from my perspective, which is the double-edged sword model of it, and has somebody undergo it from his perspective. So from my perspective, I had no cash rising up. So now once I’m constructing startups, I am actually shrewd and really lean and I can construct issues in a short time and I am very resourceful.

(12:46): And truly what it does has accomplished to me is made me extra inventive. So certainly one of my excessive expertise is creativity, intelligence, and perception. I’ve plenty of insights with companies as a result of I am doing issues on a regular basis. I am all the time taking motion. So I am seeing alternatives and getting insights and various things and intelligence. There’s several types of intelligence. Lots of people mentioned to me, Ash, you are actually cool. You are the glue amongst your folks. So I am good at bringing individuals collectively and doing issues collectively, which is cool. And I do not wish to be the neatest individual within the room. I might reasonably not be probably the most clever individual within the room, however I can be taught from different individuals rapidly. So I suppose that is the eyesight location and luck. I used to be born in Birmingham, which is the second greatest metropolis within the uk, an automotive retail business type of neighborhood.

(13:24): And the tech business was booming in London. So I moved to London on the age of 19. If I did not transfer, I would not have had the identical alternatives, would not have been capable of be a part of corporations like Juste and do the IPO and luck, the IPO, what number of corporations IPO, far and few between as soon as once more, and there is a luck issue behind that and the best timing of that. After which seeing how that may work out. Schooling, excuse. I did not work college, so I did not really feel entitled. In order that’s why I type of did every part and something. And I constructed my experience up in digital market and the time when everybody needed to know methods to do search engine optimisation and on-line advertising and marketing, I used to be there. After which standing a couple of, and your Rolodex of contacts, I did not know many individuals, however now I do know plenty of individuals. So if I must do something now, for instance, I can open my black e book of contacts, LinkedIn community connections and make issues occur due to my standing of getting connections that I’ve constructed up over time. In order that’s turn into an unfair benefit for me.

John (14:14): It is attention-grabbing, as you mentioned, the diploma from a prestigious faculty used to actually imply quite a bit. It seems like significantly within the entrepreneurial house, it is extra about what have been you doing on your summer time job than what diploma you bought or your facet hustle or no matter. It appears to truly maintain extra weight than school. And I believe a variety of it is as a result of individuals understand school is nice for making connections. What they train in a variety of a advertising and marketing course in school can have little or no software to what it is wish to market in the true world. And in order that training, the precise studying classroom training might be not that worthwhile.

Ash (14:52): I imply, if you wish to be taught,

John (14:53): So Hasan, how

Ash (14:54): Then the quickest option to be taught is studying blogs like yours, John. And if you wish to study advertising and marketing, you possibly can be taught much more from studying blogs and advertising and marketing books can get previous in a short time. What occurred a while in the past, timing-wise won’t work now. So it is holding recent and updated with information. I believe that is actually necessary. And we speak about this in a e book about, there’s three elements of college, however I will let Hasan speak in regards to the Miles’s favourite from his facet and what his benefits are.

Hasan (15:20): So for me, so it’s simpler to simplify it to what’s your unfair benefit. However the actuality is all of us have a set of unfair benefits and a singular set of them. And that is why Ash goes via so many. For Ash, I’d undoubtedly say his creativity is simply one of many high issues about him. And the truth that he simply offers issues a go, he simply goes for it. So for me, I’d say that it is my capability to be taught actually quick. So I believe I’ve that type of the intelligence the place I choose issues up quick after which I can talk them. So one factor that basically helped me to get my preliminary shoppers and begin to develop and get referrals is the flexibility to construct rapport and construct belief in a short time. So I believe that is partly simply from my capability to soak up info and information in an area that is so new and one thing, one of many major issues I used to be doing was search engine optimisation.

(16:08): I used to be doing branding and web site stuff, however search engine optimisation and getting individuals to the highest of Google was big. And so the truth that I used to be capable of clarify it to native companies, construct connections with them, construct belief, I believe that massively helped me. In order that was big for me. After which you possibly can go additional again and simply say, pay attention, I used to be born in Baghdad, Iraq, and I got here to the UK and London once I was three years previous with my household to flee the battle and all of that. So my unfair benefit is we moved to the UK once I was a child, and I grew up right here in London. For those who think about if I might come once I was 20 years previous and I might have the thickest accent, and I might have a lot problem by way of simply how I come throughout the standing facet of it by way of constructing rapport, constructing belief. So that is so fortunate. So you possibly can type of go into the genetic cluttery of all of it. You possibly can go into the place you grew up and how much colleges you went to. You possibly can go into your capability to ability stack and construct your expertise and experience and be taught issues rapidly. So I believe that studying facet is type of the large piece for me.

John (17:06): So I believe as you have each gone on the market and perhaps given talks on this or accomplished webinars on this, that in the end anyone involves you and says, look, that is nice, however I haven’t got any unfair benefits. What do you say to that individual that feels, particularly since mindset actually sits on high of this, what do you say to that individual that has that mindset?

Hasan (17:28): So I’d say that basically this concept, and as has touched on this concept of double-edged swords, what you suppose is an obstacle, you possibly can flip into a bonus, and I will provide you with a straightforward one. So now we have a couple of examples within the e book of people that had a type of basic drawback. So a basic drawback is a girl entrepreneur. So girl founder. The instance is Sarah Blakely, founding father of Spanx. Now, if you concentrate on it, what was her unfair benefit? Okay, effectively, it was powerful. She had no concept about methods to increase funding. No person would imagine in her. She had no connections in that house, et cetera. However what did she have? She had a tremendous perception into an issue primarily based on her standing as a girl, which is that this concept of shapewear and Spanx turned out to be Spanx. She would reduce off the ft off tights.

(18:15): A person would not have give you that, would not have had that perception. The identical with Tristan Walker, who’s one other instance within the e book. He grew up within the tasks in, I believe he was the Bronx perhaps, if I am remembering accurately. Queens truly Queens in New York and actually poor. His dad was murdered when he was younger. However hey, he was sensible. He obtained scholarships, he obtained into good colleges. He spent a very long time excited about what his massive concept is. Ultimately, his perception was that black males want a special shaving system than different individuals do as a result of they’ve extra ingrown hairs. And so he developed this single blade shaving system. He used completely different wrappers who additionally from his location, so the wrapper Nas grew up additionally in Queens, after which he promoted his model, after which finally he was acquired by Procter and Gamble for $30 million.

(19:00): So it is like what looks as if an obstacle you need to use to your benefit for those who grew up poor. Then you’ve gotten an perception into how poor individuals stay, what wants they’ve, what mass market merchandise you may be capable to create, for instance. Or for those who grew up as no matter, you grew up from one other nation otherwise you’re studying languages or there’s all these completely different elements to every part. So it is all about your mindset. When you’ve got a development mindset, and we speak about within the e book the expansion, the fact development mindset as a result of we wish to root it in some actuality, then you possibly can develop and you may flip what looks as if an obstacle into a bonus. And pay attention, for those who’re listening to this podcast, for those who’re capable of learn this e book, for those who most likely have quite a bit to be thankful for, so that you simply must do a kind of an audit. And gratitude is among the underlying themes of our e book.

John (19:46): And it is attention-grabbing too as a result of as we develop up, a variety of the issues that drive our dad and mom or academics loopy in the end come out as a bonus. We have been informed they have been a detrimental. For instance, my dad and mom used to all the time joke about how curious I used to be and all the time moving into issues as a result of I needed to train her similar factor. I used to be informed for a very long time that that was an issue that has served me extraordinarily effectively in my skilled life. And I believe that is generally we simply have to beat what society has informed us is a detrimental, do not we?

Ash (20:15): Yeah, completely. When individuals focus in your weaknesses greater than your strengths, that is if you begin to misunderstand actually what your unfair benefit is, as a result of we have all obtained strengths. And the thought of the premise for the e book is to double down in your strengths reasonably than focus an excessive amount of in your weaknesses after which plug these gaps the place you possibly can appropriately and perceive that we work in groups and folks is about enterprise, is about individuals. So it isn’t nearly you as a person.

John (20:41): So Ash Hasan, inform individuals the place they’ll discover extra of you, extra of the work you are doing, and clearly seize a duplicate of the unfair benefit.

Hasan (20:49): Yeah, we’re throughout social media. So I am @startuphassan. Hasan is spelled with one s and Ash, is it @AshAliuk. Ash, for many of your socials you could find us and our web site is unfairadvantage.com

John (21:02): Superior. And the e book is, shall be out there in, I do not imagine there’s an audio model, is there?

Hasan (21:07): There’s,

John (21:08): Yeah, there’s. Okay, so an audio after which in book format in addition to hardcover and out there rely on if you’re listening to this out there in every single place that you just purchase books.

Hasan (21:19): Yeah, it is out there now at time of recording. It will be launched tomorrow, so it’s going to be out there by time

John (21:24): From that. And I ought to have talked about this, however the e book has been awarded. I haven’t got it written right here. Inform me the perfect enterprise e book within the UK in 2021 or one thing. You possibly can do it higher than I simply did. Inform me what the award was.

Hasan (21:36): So we have been stunned and completely happy to be taught that we would gained our class of the startup class of the enterprise e book awards. After which it was like 12 completely different classes, after which it turned out we would gained the entire thing as effectively over all of the classes. So we would gained the enterprise e book of the yr 2021. It was truly, it is primarily based within the uk, nevertheless it’s a world award as effectively. The one nation that the e book hasn’t come out but till now could be within the US and Canada in North America. So yeah, it is accomplished very well. It is actually well-liked on Goodreads, it is on YouTube quite a bit. Viral movies on YouTube summarizing it. So if you wish to test it out a bit additional, you possibly can see some summaries on YouTube. You learn all of the critiques it is doing, it is fortunately, it is spreading by phrase of mouth. Persons are loving it.

John (22:21): Superior. Properly, thanks a lot for stopping by the Duct Tape Advertising and marketing Podcast, and hopefully we’ll run into you each, someplace on the market on the street.

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