Unlock Your Inventive Compass: Merging Mysticism, Advertising, and Making

Home » Unlock Your Inventive Compass: Merging Mysticism, Advertising, and Making

Unlock Your Creative Compass: Merging Mysticism, Marketing, and Making written by John Jantsch learn extra at Duct Tape Marketing

The Duct Tape Advertising Podcast with John Jantsch On this episode of the Duct Tape Advertising Podcast, I interviewed Will Cady, Reddit‘s International Model Ambassador and founding Head of Karma Lab – a staff of best-in-class inventive and strategic minds, backed by media, advertising and advert business expertise that make them uniquely positioned to information […]

The Negativity Fast: How a Simple Practice Can Transform Your Life written by John Jantsch learn extra at Duct Tape Marketing

The Duct Tape Marketing Podcast with John Jantsch

On this episode of the Duct Tape Advertising Podcast, I interviewed Anthony Iannarino, a famend skilled in B2B gross sales, bestselling creator, and advocate for positivity. With a long time of expertise producing tens of millions in income, Anthony shared insights from his newest guide, “The Negativity Quick: Confirmed Methods to Improve Positivity, Cut back Worry, and Enhance Success.”

Embark on a transformative journey as Anthony breaks down sensible methods to remove negativity, improve positivity, and redefine success. Discover the stunning intersection of gross sales experience and self-help knowledge as Anthony discusses his distinctive perspective on private improvement.


Key Takeaways

On this insightful episode, Anthony Iannarino, a luminary in B2B gross sales and bestselling creator, unveils the transformative energy of his Negativity Quick methodology. He explores the dynamic relationship between positivity and success, sharing a sensible 30-day plan to detox from negativity. Anthony emphasizes the game-changing affect of gratitude, backed by science, on cognitive perform and total well-being. Delve into cognitive behavioral strategies and the A, B, C mannequin for reshaping beliefs and cultivating a resilient mindset. Lastly, uncover the profound results of acts of kindness on private well-being, as Anthony shares heartwarming tales from his personal journey.

This episode serves as a holistic information for people looking for to interrupt free from negativity, improve their mindset, and obtain unparalleled success.


Questions I ask Anthony Iannarino:

[00:41] Positivity Buffet or Negativity Quick, how greatest will you describe your method?

[01:21] How does somebody together with your expertise in Gross sales discover themselves writing a self assist guide?

[04:53] Clarify the connection between ‘mendacity to ourselves’ and positivity?

[06:01] What are a number of the most fulfilling practices in making an attempt to domesticate positivity?

[07:38] What are a few of your morning and night positivity enhancing rituals ?

[10:39] How do you keep a steadiness between the disagreeable issues to pay attention to and a optimistic mindset?

[12:19] Do you discover it simpler to NOT let each day disappointments have an effect on your temper?

[14:44] What recommendation do you’ve got for somebody to start a negativity quick?

[18:17] The place can folks join with you and acquire a replica of your guide?


Extra About Anthony Iannarino:

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John (00:08): Hiya and welcome to a different episode of the Duct Tape Advertising Podcast. That is John Jantsch. My visitor at this time is Anthony Iannarino. He’s a famend skilled in B2B gross sales with a long time of expertise and a monitor file of producing tens of tens of millions of {dollars} in income. He is additionally the bestselling creator of 5 books, together with one we’ll discuss at this time known as The Negativity Quick Confirmed Methods to Improve Positivity, scale back Worry, and Enhance Success. So Anthony, welcome again to the present.

Anthony (00:39): Thanks for having me again. It is good to see you once more.

John (00:41): So I bought a kick out of Seth’s touch upon the highest that this guide truly known as the Positivity Buffet. So what offers, is it positivity buffet or is it negativity quick?

Anthony (00:55): It is negativity quick till Seth says it is the positivity buffet after which it is the positivity Buffet. Simply considered one of my favourite folks and an excellent mentor for me. Yeah,

John (01:07): Type to endorse my first guide again in 2007. So he is been a very long time pal and mentor of mine as nicely. So you are a gross sales man. I imply, can I name you that?

Anthony (01:18): Yeah.

John (01:21): What’s a gross sales man doing? Writing. What sort of looks like a self-help guide?

Anthony (01:25): It is a self-help guide. And you understand what? My pals that put it below gross sales and promoting and administration, and I needed to ask them to place the self-help on there. So I went to a Barnes and Noble to see if that they had it, and so they’re like, why is that in enterprise? It must be in private improvement. And I am like, I did not have something to do with it. It is a writer, proper? And

John (01:44): The

Anthony (01:45): Writer determined what they have been going to do. This has been a ardour of me for a very long time. I went to varsity after I was 26 after having two mind surgical procedures, I made a decision I ought to do one thing with what was left in my mind. So I went to varsity political science, all you do is argue with folks as a substitute of political science. That is all you do. It is simply fixed forwards and backwards. Then I went to legislation college, which was much more political than college, and I ended up being offended about politics and geopolitics and all of the methods I needed the world to look higher than it does proper now. And finally I noticed you are actually offended. And I had considered one of my professors who stated, you simply must let go of all this, which is the worst recommendation ever. How do you simply let go? I do not understand how you do it.

(02:37): I would say it to do it on this guide, however I do not know easy methods to let you know easy methods to do it. And I made a decision that I used to be going to do 30 days eliminating all the unfavourable sources in my life. So any cable information that is all gone. Am radio’s gone, the whole lot’s gone. I removed all of it. I preferred it a lot, I did it 60 extra days after which I did it 30 extra days. And in that final 30 days, I noticed not solely do you need to do away with the unfavourable issues, these unfavourable sources, however you even have to interchange it with one thing optimistic. So for me that was Les Brown Zigs, Anthony Robbins, Steven Covey, like anyone who was simply optimistic and future oriented. That is all I listened to for 30 days. And now I simply have by no means gone again. So I am now a lot happier. I am not political, I am what I am calling submit political as a result of it is simply onerous with all this divisiveness. So I am not a divisive man. So I believe that the higher approach to do it’s to strive not to spend so much of time with politics.

John (03:42): So I imply, in loads of methods what you simply described there was your quick, proper? And that I am guessing is clearly is what you are prescribing as a path for many individuals to a minimum of give a strive.

Anthony (03:57): And I’ve to let you know that there is 11 chapters earlier than we get to the quick. And most of them I’ll let you know, is me explaining to you that you simply make your self unfavourable. And that is a tough factor for folks to grasp. So the complaining that you simply do, that is all you. And I want I might’ve recognized this earlier after I was doing the analysis on this guide. I cited the whole lot within the guide, however in case you are a continual complainer, your hippocampus in your mind will begin to shrink and you’ll not be nearly as good of a thinker as you’re and you will have hassle fixing your personal issues. Who is aware of? That form of factor. I want I might’ve recognized it. It was not within the guide, I bought it proper after that. However it’s us making ourselves offended and sad by what we are saying to ourselves more often than not.

John (04:51): And one of many issues to tee one other a kind of up, you discuss how we misinform ourselves, unpack that concept.

Anthony (04:58): My youthful brother is a comic and he is all the time sad driving from Ohio to Florida, after which I am going to spend months down there. And he believed that everyone had highway rage as a result of they have been making an attempt to get in entrance of him. And other people drive poorly in Florida for positive. I do know they’re the worst. However sooner or later any individual was making an attempt to chop in entrance of him and he regarded on the man’s face and he thought, this man’s too distant from a relaxation cease and he actually must get to a relaxation cease. And I stated, now how would you understand that? And he goes, it occurs to me on a regular basis. And since it is occurred to him now he has the empathy for this different particular person. And I stated, all you probably did was misinform your self. You do not know that man wasn’t highway rage or I do not know. However he determined that is what he was going to do. He is so much happier. He simply lets all people go. And that was him making himself depressing for 20 years and now simply dropping it similar to that. I wasn’t ready to must put him in my guide, however I believed that was a very good addition.

John (06:01): So that you talked about how the primary few chapters, I believe it is the primary 10 or so, speak in regards to the unfavourable issues that we do. However then clearly you get into some issues like gratitude, I imply habits or practices that you simply talked about eliminating, however then filling. So what are a number of the greatest filling, if you’ll, practices

Anthony (06:22): Gratitude’s the highest of the heap? I imply, there’s nothing even prefer it. In truth, as I used to be penning this guide and I used to be finding out gratitude, the claims on gratitude are so many and so outrageous. You have a look at it and also you go, it could’t be true. You should have higher cognitive functioning, you’ll have much less irritation in your physique. You should have much less of a threat of getting a coronary heart assault. You should have much less nervousness, stress, melancholy, all of these items. And also you’re studying all these and you are going, how a lot work does gratitude do? It does a lot work and you do not know that till you begin to have a look at all of the claims. And so I made a decision, nicely, I’ll cite that. After which my editor stated, no, cite the whole lot. So each declare within the guide is backed by science. I learn all of the papers. I did my greatest to distill it and make it a enjoyable guide that you’ll get pleasure from despite the fact that it is bought some science in it, but it surely’s not a science guide. So it is not a tough guide to learn. And the whole lot in it’s actually sensible and tactical. I believe that is what I need to write. I need to write one thing you could learn it and say, I may do this and that will assist most individuals really feel higher.

John (07:38): So I believe loads of what you are speaking about, I’ve used the phrase behavior, I believe already you get into habits, higher habits versus the dangerous habits of waking up and studying CN or no matter. So do you’ve got some rituals or habits your self that you simply just about say each morning or each night, I’ll do X, Y, Z?

Anthony (07:58): Yeah, I am going to let you know one of the best one on gratitude. So for anyone that is listening to this and also you need to have much less stress, much less nervousness, and to really feel so much higher, this comes from the person who we name the daddy of optimistic psychology. So Martin Seligman and Seligman is an excellent author. And one factor within the guide known as Hope Circuit, which is a very good guide, he describes a research that they did and so they known as it Three Blessings and Three Blessings. All you need to do is on the finish of your day, do not do the gratitude journal within the morning. You do it on the finish of the day and also you write down the three good issues that occurred to you and why these issues went nicely for you. And also you do this in line with Seligman for 2 weeks and for a minimum of six months folks have much less nervousness, much less stress, and fewer melancholy.

(08:52): He says within the Hope Circuit that he believes that that is extra highly effective than prescribed drugs or psychoanalysis and these are the issues that aren’t taught to us. I imply, you most likely simply heard this three blessings for the primary time would’ve been good to know this possibly in seventh grade or eighth grade or whenever you’re a young person and also you’re actually grouchy on a regular basis, you are actually unfavourable by way of that time frame. However I’ve carried out this for a very long time and I’ll say, I am going to offer you one piece of recommendation. If you wish to do that, get a journal and write it down. Write down the three blessings each single day, no matter went good. After which in a couple of month return and simply begin studying these entries and you may begin to assume loads of good issues occur to me, like daily good issues occur to me. And since you’re writing it down and you have this file of getting all these good issues occur, it could begin altering how you’re feeling about issues in different methods.

John (09:49): And I believe that is significantly, it is highly effective for everybody, however I do know loads of entrepreneurs beat themselves up as a result of they have not achieved the place they need to go. And I believe loads of that stress is simply what you talked about. They do not flip round and go, however look how far we have come. And I believe that what you are speaking about is celebrating the little wins as a result of sadly, the one factor that appears to stay with us is how I failed at this time. Proper. So nice apply. You talked about a number of the belongings you stored out of your life, you discovered some issues that I am on social media solely as a result of it is a channel for advertising for us, but it surely’s a horrible, I imply it could trigger loads of negativity. You talked about politics, I imply, heaven forbid that it simply looks like the final 10 years have simply gotten worse and worse. I imply, how can we steer clear of a number of the stuff that, I imply there’s nothing incorrect with, or I ought to say there are some potential optimistic issues about being knowledgeable. So how do you steadiness that? You are not saying stick your head within the sand, however I’ll ignore all of that stuff on the market when there may be truly a stage of stories that possibly try to be conscious of.

Anthony (11:03): I like The Economist as a result of it is not making an attempt to divide Individuals into two tribes. So I like that as a result of British and so they’re not so divisive as we’re right here. Anyway, the opposite factor I might let you know is that my spouse is all the time sad with me as a result of she’ll say, did you see that story at this time? And I did not get to see it. And when folks say, how do you simply depart all that stuff out? And what are you aware when one thing occurs? How are you going to know? All of the unfavourable individuals are going to let you know, you do not have to attend very lengthy. They’re going to let you know one thing dangerous occurred although. They cannot wait to let you know that. And most of these issues I can not do something about. And I’ve an consciousness, however I haven’t got an attachment to it. So being conscious is one factor being hooked up, and that is a really totally different type of drawback for folks to have.

John (11:54): You discovered that over time, as a result of I believe a number of the practices you are speaking about, I really feel like they’re cumulative. Would you say that is considerably true that you simply begin training gratitude and issues, it simply begins engaged on different elements of you, however let’s face it, that massive sale that you simply thought you have been going to get did not come by way of form of a bummer second of the day. Do you discover that you’ve got extra means to possibly snap again out of that form of change your state as a substitute of letting it dictate your day?

Anthony (12:22): It is both a loss or it is a lesson. I imply, so that is what a gross sales man would say, however I am desensitized to the phrase no or to shedding a deal as a result of after you do it for 37 years, you’re fairly desensitized. So I might let you know over time, for those who simply have a look at a loss and also you say, what did I study? How may it make me more practical sooner or later? It is 100% price making an attempt to do with that. As a substitute of claiming, nicely, I misplaced this and there is not any method for her to cowl, I’ve misplaced offers loads of instances. I am going to let you know, it took me seven years to win PetSmart, seven years. And I had my friends saying, why do not you quit? And I am like, as a result of I do not get a fee verify. If I quit, I’ve to maintain going. The girl who stored me out let me in sooner or later, and I used to be speaking to the senior chief and I had seven years with 2 million a 12 months from PetSmart. So simply maintain taking part in the sport. Should you’re an entrepreneur, I imply, I do know that you have seen all the cartoons of the trail to success as an entrepreneur. It is all around the map, proper? So that you get some progress, you return. That is simply how any good pursuit truly goes. It does not ever simply go a straight line, you gained. Nope. That is uncommon, proper? I might say,

John (13:45): Oh, completely. In truth, I have been at this recreation for a very long time and one of many belongings you notice over time, and I believe that is why entrepreneurs are form of a wierd breed of resilience over time, I believe you begin to notice, you begin seeing, I did not get that deal as a result of I used to be meant to get this deal. And truly that deal would’ve been a nasty deal. I believe you begin seeing examples of that occuring and go, oh, possibly I should not sweat what I believed was a loss in the meanwhile as a result of one thing’s going to occur. However that takes time, that takes expertise

Anthony (14:16): Of these purchasers that you simply’re describing. I do know these. And after they say we would not be a very good match for one another, you are like, how briskly can I get out of right here? I am able to go now.

John (14:27): Alright, so as a result of it is, and possibly it is the final chapter, let me double verify, however I believe it is the final chapter, the quick itself for the final bit that we have now left right here, form of if any individual is listening and thinks, okay, clearly we wish them to get the guide in order that they get the total element, however to provide us slightly style of how any individual would get began, what a negativity quick would appear like that you simply describe in

Anthony (14:50): That chapter, in that ultimate chapter, what I might need you to do is to begin to say, what are the sorts of issues that set off me? And also you’re actually triggering your self whenever you do this, but it surely’s price figuring out that this is not one thing that bothers me. I am too related to politics or no matter else they’re related to that is unfavourable. I might say you make a listing of these issues. I’ll let you know although, do not begin with folks. That is precisely the incorrect method to do that. The folks come on the finish, which individuals do I must spend much less time with? However do not do this firstly since you need to deal with the issues which can be actually about you and what you do. And I am going to simply offer you a fast story. Albert Ellis is the man that created CB Cognitive Behavioral Remedy, very highly effective stuff. I truly did it at one time to assist do away with a few of my anger and it labored completely.

(15:46): However Albert Ellison would say that you’ve got an A, B and a C. The A is the activating occasion, after which the B is your perception about it. After which the C is the results on the way you reply to that. And my brother, all they do is that they change the assumption and for those who change the assumption that it is not highway rage, that particular person’s making an attempt to get a prescription residence to their younger sick child or one thing. And you may misinform your self like that on a regular basis. You are largely mendacity to your self in regards to the triggers. Anyway, so that you may as nicely get round that. And if I may say only one different factor that I might need to share. The factor that appears to be the most well-liked on this guide is my love for being a bail bondsman for canine. So I am going to the Humane Society on the finish of yearly, and I purchase all of the canine.

(16:37): That is usually about 9 canine. I don’t take these canine residence. I might be divorced instantly if I introduced one other canine into the home. They take the cash and so they’re comfortable. And the final time I used to be there, they stated, would you simply allow us to maintain the cash as a result of we’ll have some troublesome canine that want coaching? I stated, you could possibly use the cash nevertheless you need. They stated, nicely, you’re taking an image with this pit bull, massive pit bull. Very not aggressive in a imply method, however simply actually needed consideration. So I took an image with them and so they put it on their web site and it went on to Fb. And a few lady learn this that stated, this angel got here in and acquired these canine. I did not consider it like that, however I believed was a bond Spellman. So the girl got here within the subsequent day and he or she purchased all the cats.

(17:24): I do not know, that is like 46,000 cats in a humane society. She purchased all of them. After which two of my pals noticed this and so they stated, you imply we are able to purchase the canine and we do not have to take ’em? And I am like, in fact you’ll be able to simply go in. And they also went in and acquired 4 or extra canine, simply gave them the cash. Should you actually need to really feel good, for those who’re actually unfavourable, for those who actually simply do not feel good, go do one thing for any individual else as a result of you’ll disappear and you’ll be there only for that particular person and you may really feel so good. It is known as Helpers Excessive. Do not even want a medical card to do it. You might simply exit and assist any individual, a homeless particular person, go to a pantry, do no matter you could possibly do, however that may make you’re feeling so a lot better similar to this. You’ll be able to’t be in each of these states on the similar time.

John (18:12): Yeah. Superior. Properly, Anthony, it was nice catching up with you and listening to in regards to the negativity quick. Is there anyplace you’d invite any individual to attach with you or study extra in regards to the guide itself?

Anthony (18:22): LinkedIn’s a very good place to attach with me. After which I believe for those who go to the negativityfast.com, that’ll take you to a web page and you may as well discover it on Amazon and Barnes and Noble.

John (18:34): Superior. Properly, nice guide. Recognize you taking a number of moments to cease by, and hopefully we’ll run into you considered one of lately on the market on the highway.

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