Unlock Your Inventive Compass: Merging Mysticism, Advertising and marketing, and Making

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Unlock Your Creative Compass: Merging Mysticism, Marketing, and Making written by John Jantsch learn extra at Duct Tape Marketing

The Duct Tape Advertising and marketing Podcast with John Jantsch On this episode of the Duct Tape Advertising and marketing Podcast, I interviewed Will Cady, Reddit‘s World Model Ambassador and founding Head of Karma Lab – a group of best-in-class artistic and strategic minds, backed by media, advertising and advert business expertise that make them uniquely positioned to information […]

Unlocking Your Unfair Advantage: How Your Unique Story Powers Your Entrepreneurial Success written by John Jantsch learn extra at Duct Tape Marketing

The Duct Tape Advertising and marketing Podcast with John Jantsch

On this episode of the Duct Tape Advertising and marketing Podcast, I interviewed Ash Ali and Hasan Kubba, award-winning authors, entrepreneurs, and advocates for unlocking your unfair benefit. With their in depth expertise within the startup world, Ash and Hasan share profound insights from their e book, “The Unfair Advantage: How You Already Have What It Takes to Succeed.”

Embark on a journey of self-discovery as Ash and Hasan talk about the idea of unfair benefits and the way your distinctive story is usually a highly effective catalyst for entrepreneurial success. Achieve priceless insights into the Miles framework, a strategic method to figuring out and leveraging your strengths.


Key Takeaways

On this insightful episode, Ash Ali and Hasan Kubba, famend authors and entrepreneurs, introduce the transformative idea of unfair benefits within the entrepreneurial journey. By means of the Miles framework, they information listeners to determine and leverage their distinctive strengths, turning constraints into artistic alternatives.

The dialogue explores the proactive method to luck, emphasizing methods to create one’s lucky path. Underscoring the facility of perception and innovation, showcasing real-life examples of people who harnessed their distinctive views for fulfillment. Moreover, it highlights the function of gratitude and a progress mindset in nurturing a constructive entrepreneurial mindset, providing sensible strategies such because the ABC mannequin and cognitive behavioral methods. This holistic information empowers aspiring entrepreneurs to unlock their unfair benefit, embrace their tales, and chart a path towards unparalleled success within the enterprise realm.


Questions I ask Ash & Hasan:

[01:01] What’s your tackle the expression ‘life is unfair’?

[02:53] What are some simply recognizable benefits of unfair examples?

[04:38] Luck and laborious work, does success actually lie within the center?

[05:55] Would you characterize your e book as a enterprise e book or a self assist e book?

[07:47] What are some hidden unfair benefits that individuals don’t understand they’ve?

[10:02] How do you reply to the notion of making your personal luck as an entrepreneur?

[13:20] What are your unfair benefits?

[18:39] What do you say to somebody who believes they’ve zero unfair benefits?

[22:08] The place can folks join with you and procure a replica of your e book?


Extra About Ash & Hasan:

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John (00:00): Welcome to a different episode of the Duct Tape Advertising and marketing Podcast. That is John Jantsch. My visitor immediately is Ash Ali and Hasan Kubba. We will have two company immediately. They’re award-winning authors and entrepreneurs. And regardless of not going to College, Ash turned a serial tech founder and the primary advertising director of the Unicorn Startup Simply Eat. Hassan constructed a profitable startup from his bed room with nothing greater than an internet course and a craving to flee the rat race. They’re now worldwide bestselling authors, coaches and keynote audio system, and we will speak about their newest e book, the Unfair Benefit, how You Already Have What It Takes to Succeed. So Ash and Hasan, welcome.

Hasan (00:43): Hey. Thanks. Thanks for having us.

John (00:45): Hello. Superior. So the e book begins out with this premise, and we may most likely do the entire present with out me asking one other query, however right here it’s. Life is basically unfair. Who desires to take that dollop of hope?

Hasan (00:58): I will take it. I will take it. Go on. So life is unfair. Yeah, that’s the underlying precept behind our e book is that life isn’t truthful. And typically while you get into self-development like I did, and I nonetheless get pleasure from a little bit of self-development, you be taught that what you bought in life is what you deserved. You constructed the life that you just’re dwelling now. You designed it, your choices led to the second you are in now, and all these sorts of quotes and beliefs and psychological fashions to make you are taking accountability to your life, which is a really useful gizmo, however it’s restricted as a result of it isn’t really that correct. So one of many methods to take a look at once we speak about this within the e book is it is all about psychological fashions. So there’s one excessive, which is to suppose that each one success is predicated on laborious work and benefit.

(01:46): And the opposite excessive is to suppose it is all luck and unearned. And the truth is squarely within the center, there’s lots of serendipity in life. There’s lots of luck of births and genetic lotteries, and there is lots of issues that simply occur since you are in the precise place on the proper time. However on the identical time, you possibly can stack the deck in your favor, you may make the precise choices, you could be constant in the way you suppose, in the way you behave and the selections you make to steer in the direction of success. So it is a combination of each. Life is unfair and finally we’re so fortunate and we should always all be so grateful for every thing that we now have going for us. And on the identical time, we are able to additionally exert our personal company on the world. We are able to additionally take bear some accountability. We are able to additionally take management of our lives to an extent.

John (02:30): Yeah, it’s attention-grabbing. I imply, everyone knows folks have had every thing handed to them, all of the funding, all of the backing, all of the mentors, all of the no matter, and so they’ve nonetheless discovered a technique to piss it away, have not they? So it truly is sort of that mixture. So let’s possibly begin out by defining what an nfa, possibly some examples of what you’ll name an unfair benefit that individuals have a tendency to acknowledge.

Ash (02:54): So an unfair benefit is one thing that is distinctive to you primarily based in your circumstances and likewise primarily based in your background and who you might be as a person. There’s so many books on the market that speak about strengths, however what we do is speak about your energy, but additionally about your self as a person, as a novel particular person. So we speak about life is unfair and it isn’t a stage taking part in subject, however typically when life is unfair and it isn’t a stage taking part in subject, some folks can develop up with a sufferer mindset and a sufferer kind of pondering say, I did not have this, I did not have that. However really what we are saying within the e book is definitely how do you flip that round? How do you make that stuff that you just felt was unfair rising up in poverty or rising up in an space that wasn’t nice? How are you going to flip that round and make it a part of your genuine story and use it to a bonus? So an instance for me could be I grew up with little cash and once I begin firms now, and I do know lots of listeners are listening right here who run small companies when you do not have an enormous amount of cash for advertising budgets, for instance, I am the right particular person to return in and work with you as a result of I understand how to be resourceful as a result of I had no cash. And so my mindset is all the time primarily based round being resourceful. That is simply an instance of one thing that you may use

John (03:59): Straight. However once more, the flip facet of that, I suppose everyone knows individuals who had every thing and will have made it. All of us most likely know at the least any person, or at the least you have learn their story of any person that by no means ought to have. Such as you mentioned, they did not have the schooling, they did not have the backing, they did not have the cash. They did not actually, seemingly did not appear that good. They’ve made themselves profitable the best way we outline that. So I suppose to Hassan’s authentic level, it is sort of someplace within the center. It

Ash (04:32): Is someplace within the center. It is attention-grabbing as a result of I’ve obtained a daughter now who’s rising up in privilege, and I have a look at her and I have a look at my life and suppose, okay, does she have the hearth within the stomach? And what can we do to assist her have the identical mentality of working laborious and making an attempt to realize issues in life? And one of many issues I discovered was that apparently is that constraint does sort of foster creativity. And in case you simply give every thing to your youngsters, for instance, immediately, then they are not going to really feel grateful for it immediately until they’ve labored for it. So typically having constraints does make you extra resourceful and extra artistic. And that is for example of one thing. We reside in an ample world now the place every thing is offered rapidly. You may order your takeaway rapidly, you possibly can order your cab rapidly, and so they’re rising up in a distinct atmosphere in comparison with us the place we needed to watch for one thing, however we needed to have some endurance round one thing. So it is understanding what constraint is and how one can handle that, I suppose was,

John (05:27): Yeah, in fact, it is so cliche now, however I like to inform even 30 12 months olds a few dialup web and issues of that nature. Are you able to think about that now it will take 10 minutes and we needed to take turns. Who may use it? Just one particular person might be on at a time and fairly loopy. So I feel would you classify or would you characterize this e book as a enterprise e book or a self-help e book?

Hasan (05:50): Yeah, good query. It truly is within the center as a result of what we have achieved with our e book is we have the origin of the e book, let’s get into the origin. We did this e book as a result of we have been getting pitched by a great deal of startups for funding, and it was similar to Shark Tank primarily that’d are available in and pitch us. And we thought, what’s the distinction that makes a distinction right here? After we confer between ourselves, we’re like, what’s it with some those that we’re like, even when we did imagine in them, they are not going to shut out their funding floor. No person else goes to imagine in them and they will actually wrestle right here. And what’s that distinction? And we begin eager about this and actually diving into it, and we determined to put in writing this down, this concept of the unfair benefit, it is primarily a sustainable aggressive benefit for a giant enterprise.

(06:32): It is the kind of factor Warren Buffet talks about in worth investing. You need a enterprise that has the financial moats, the defensibility that it’ll maintain. And it is the identical factor for people as a result of at that early stage of a enterprise, when you do not but have a product, even typically when you do not but have prospects, you do not but have traction and gross sales, how are you going to evaluate it? Nicely, you are going to decide it by the group, by the co-founders. And while you’re judging it by the co-founders, that is when it’s a must to try to resolve, okay, what have they obtained going for themselves? What have they got that is going to permit them to push by means of? Have they got a monitor document? Have they got one thing that provides you the concept they will be capable to get into this? Have they got the unfair benefits? And primarily that was the concept behind the e book, and that is what made us take into consideration how we may help folks to realize that sort of self-awareness to know what sort of enterprise to go for, to know what sort of technique to go for. Must you increase funding? Must you bootstrap? Who must you companion with? These are the sort of choices we needed to assist folks with at that early stage. So we’re simply bringing it again to the person. In order that’s why he is in between a enterprise e book and a self-development. It is concerning the early levels of a startup to

John (07:39): Workshop. So I feel there are some unfair benefits which are fairly apparent that individuals may determine. But when I am on the market listening, what are simply among the locations that you just go searching? I do know you may have a framework you name the Miles framework, so we are able to sort of go letter by letter for the acronym, however what are among the locations possibly which are much less apparent that you have mentioned, Hey, these are unfair benefits that individuals do not even understand they’ve? So

Ash (08:03): The Miles framework is, it stands for cash, intelligence, location, and luck, schooling and experience and standing. And it sits on high of mindset. And we talked earlier about why it is essential for folks to grasp the unfair benefit within the context of enterprise as a result of enterprise is all about folks. And most traders spend money on small startups and early stage startups due to the folks, not due to the concept itself. It is the founders themselves. And so in case you can determine your unfair benefits after which amplify these in your pitch, in your message to hiring folks to your or getting prospects, it will provide help to get your early traction, which is what begins a enterprise. So coming again to the Miles framework, it is about understanding inside every a kind of miles frameworks in every a kind of letters, what you may have that is going for you. And one of many huge ones is perception.

(08:54): For instance, while you’re beginning an organization, you probably have perception into one thing that no one else has and you might be beginning a enterprise round, that is a really highly effective unfair benefit. And there is so many case research in our e book round that about particular insights round that. One other one is being in the precise place on the proper time, the situation and luck. Can you discover the precise co-founder? Can you discover the precise prospects who’re near you probably who can turn into prospects immediately? Standing is one other one, your community. And right here, when you find yourself beginning a enterprise, if you know the way to boost cash rapidly and you’ve got a community, that is an unfair benefit. And if it is advisable to exit to the market to boost cash from floor zero and have no one, no community, it is a lot more durable to do, a lot more durable to do. And we all know that is how funding usually works. So there’s a number of little examples elsewhere for various kinds of initiatives or companies. It relies upon the place you wish to apply the framework itself, whether or not it is a mission, whether or not it is your profession, whether or not it is a enterprise itself.

John (09:48): I wish to come again to perception in a minute and have you ever share some examples to assist make clear that one. However let’s speak about luck. Some persons are purely fortunate. I imply, they run into luck, proper place, proper time, such as you mentioned. I might say lots of entrepreneurs have come to the belief that they make their very own luck, and that is virtually one thing that is earned versus one thing that is an unfair benefit. How would you reply to that notion?

Hasan (10:12): I completely imagine in making your personal luck as effectively. So we speak about luck and we speak about the truth that it is ignored and luck exists. Hey, luck does exist, expertise does exist. All these books has turn into fashionable to say there is not any such factor as expertise. Simply work tremendous laborious and get the ten,000 hours in. And that is sufficient. This stuff exist. Tiger Woods may swing, a golf may swing a membership earlier than he may stroll. These are the sorts of issues that’s pure expertise. Oprah Winfrey was giving speeches to complete congregations at church when she was three years previous. So this stuff exist, however making your luck additionally positively exists. We speak within the e book about how one can really improve your luck. There have been psychologists who’ve studied the phenomenon of people that consider themselves as fortunate, much less of people that do not, and the way the truth that they consider themselves as fortunate simply makes them extra proactive, makes them extra observant to alternatives that come up. And it has been actually confirmed in research. So it is fairly attention-grabbing that you could make your personal luck. We are saying, put your self on the market extra, improve your floor space to luck, and possibly extra fortunate issues will occur. So it is primarily rolling the cube. Simply preserve rolling it. Nobody’s counting what number of you are throwing the D, what number of instances you are throwing the cube. For those who preserve rolling, you are extra prone to roll the double six.

John (11:25): Yeah, I really, I began my weblog in 2003 that I speak about being in the precise place on the proper time. That was luck to identify that expertise. But in addition it led to my first e book 4 years later. However that time, I had additionally written a thousand weblog posts. So I all the time speak about, actually that was a fortunate resolution on my half to go that route. However then I do suppose you may also then flip that luck into one thing that may be very fruitful.

Ash (11:52): Yeah, completely.

John (11:54): So what’s your unfair benefits? And I will allow you to each reply that one. Go on. For instance, as you talked about, you did not go to varsity, so we are able to

Ash (12:03): Take, okay, I will

John (12:03): Cease the faculty diploma from Oxford off the desk, proper?

Ash (12:07): Yeah. That may be an unfair benefit if you know the way to make use of it. Some folks do not know how one can use that as effectively. We see folks coming to us and like, oh yeah, I went to Oxford in Cambridge or wherever, and it is simply par. It is regular for them. However really that might be an unfair benefit if you know the way to make use of it correctly. An unfair benefit, there’s a number of various things with energy. They are often double-edged swords as we name them. So having one thing and never having one thing, and we speak about constraint earlier on. I will undergo it from my perspective, which is the double-edged sword model of it, and has somebody undergo it from his perspective. So from my perspective, I had no cash rising up. So now once I’m constructing startups, I am actually shrewd and really lean and I can construct issues in a short time and I am very resourceful.

(12:46): And really what it does has achieved to me is made me extra artistic. So considered one of my excessive abilities is creativity, intelligence, and perception. I’ve a number of insights with companies as a result of I am doing issues on a regular basis. I am all the time taking motion. So I am seeing alternatives and getting insights and various things and intelligence. There’s various kinds of intelligence. Lots of people mentioned to me, Ash, you are actually cool. You are the glue amongst your mates. So I am good at bringing folks collectively and doing issues collectively, which is cool. And I do not prefer to be the neatest particular person within the room. I might quite not be probably the most clever particular person within the room, however I can be taught from different folks rapidly. So I suppose that is the eyesight location and luck. I used to be born in Birmingham, which is the second greatest metropolis within the uk, an automotive retail business sort of neighborhood.

(13:24): And the tech business was booming in London. So I moved to London on the age of 19. If I did not transfer, I would not have had the identical alternatives, would not have been capable of be a part of firms like Juste and do the IPO and luck, the IPO, what number of firms IPO, far and few between as soon as once more, and there is a luck issue behind that and the precise timing of that. After which seeing how that will work out. Training, excuse. I did not work college, so I did not really feel entitled. In order that’s why I sort of did every thing and something. And I constructed my experience up in digital market and the time when everybody needed to know how one can do search engine marketing and on-line advertising, I used to be there. After which standing a number of, and your Rolodex of contacts, I did not know many individuals, however now I do know a number of folks. So if I must do something now, for instance, I can open my black e book of contacts, LinkedIn community connections and make issues occur due to my standing of getting connections that I’ve constructed up over time. In order that’s turn into an unfair benefit for me.

John (14:14): It is attention-grabbing, as you mentioned, the diploma from a prestigious college used to actually imply rather a lot. It looks like significantly within the entrepreneurial house, it is extra about what have been you doing to your summer time job than what diploma you bought or your facet hustle or no matter. It appears to really maintain extra weight than faculty. And I feel lots of it is as a result of folks understand faculty is nice for making connections. What they train in lots of a advertising course in faculty could have little or no utility to what it is prefer to market in the actual world. And in order that schooling, the precise studying classroom schooling might be not that priceless.

Ash (14:52): I imply, if you wish to be taught,

John (14:53): So Hasan, how

Ash (14:54): Then the quickest technique to be taught is studying blogs like yours, John. And if you wish to study advertising, you possibly can be taught much more from studying blogs and advertising books can get previous in a short time. What occurred a while in the past, timing-wise may not work now. So it is conserving contemporary and updated with data. I feel that is actually essential. And we speak about this in a e book about, there’s three facets of college, however I will let Hasan speak concerning the Miles’s favourite from his facet and what his benefits are.

Hasan (15:20): So for me, so it’s simpler to simplify it to what’s your unfair benefit. However the actuality is all of us have a set of unfair benefits and a novel set of them. And that is why Ash goes by means of so many. For Ash, I might positively say his creativity is simply one of many high issues about him. And the truth that he simply provides issues a go, he simply goes for it. So for me, I might say that it is my means to be taught actually quick. So I feel I’ve that sort of the intelligence the place I choose issues up quick after which I will talk them. So one factor that actually helped me to get my preliminary shoppers and begin to develop and get referrals is the flexibility to construct rapport and construct belief in a short time. So I feel that is partly simply from my means to soak up info and data in an area that is so new and one thing, one of many primary issues I used to be doing was search engine marketing.

(16:08): I used to be doing branding and web site stuff, however search engine marketing and getting folks to the highest of Google was big. And so the truth that I used to be capable of clarify it to native companies, construct connections with them, construct belief, I feel that massively helped me. In order that was big for me. After which you possibly can go additional again and simply say, hear, I used to be born in Baghdad, Iraq, and I got here to the UK and London once I was three years previous with my household to flee the struggle and all of that. So my unfair benefit is we moved to the UK once I was a child, and I grew up right here in London. For those who think about if I might come once I was 20 years previous and I might have the thickest accent, and I might have a lot problem when it comes to simply how I come throughout the standing facet of it when it comes to constructing rapport, constructing belief. So that is so fortunate. So you possibly can sort of go into the genetic cluttery of all of it. You may go into the place you grew up and what sort of faculties you went to. You may go into your means to ability stack and construct your abilities and experience and be taught issues rapidly. So I feel that studying facet is sort of the large piece for me.

John (17:06): So I believe as you have each gone on the market and possibly given talks on this or achieved webinars on this, that finally any person involves you and says, look, that is nice, however I haven’t got any unfair benefits. What do you say to that person who feels, particularly since mindset actually sits on high of this, what do you say to that person who has that mindset?

Hasan (17:28): So I might say that primarily this concept, and as has touched on this concept of double-edged swords, what you suppose is an obstacle, you possibly can flip into a bonus, and I will provide you with a simple one. So we now have a number of examples within the e book of people that had a sort of traditional drawback. So a traditional drawback is a lady entrepreneur. So lady founder. The instance is Sarah Blakely, founding father of Spanx. Now, if you concentrate on it, what was her unfair benefit? Okay, effectively, it was robust. She had no concept about how one can increase funding. No person would imagine in her. She had no connections in that house, et cetera. However what did she have? She had a tremendous perception into an issue primarily based on her standing as a lady, which is that this concept of shapewear and Spanx turned out to be Spanx. She would lower off the ft off tights.

(18:15): A person would not have give you that, would not have had that perception. The identical with Tristan Walker, who’s one other instance within the e book. He grew up within the initiatives in, I feel he was the Bronx possibly, if I am remembering appropriately. Queens really Queens in New York and actually poor. His dad was murdered when he was younger. However hey, he was good. He obtained scholarships, he obtained into good faculties. He spent a very long time eager about what his huge concept is. In the long run, his perception was that black males want a distinct shaving system than different folks do as a result of they’ve extra ingrown hairs. And so he developed this single blade shaving system. He used totally different wrappers who additionally from his location, so the wrapper Nas grew up additionally in Queens, after which he promoted his model, after which ultimately he was acquired by Procter and Gamble for $30 million.

(19:00): So it is like what looks like an obstacle you should use to your benefit in case you grew up poor. Then you may have an perception into how poor folks reside, what wants they’ve, what mass market merchandise you would possibly be capable to create, for instance. Or in case you grew up as no matter, you grew up from one other nation otherwise you’re studying languages or there’s all these totally different facets to every thing. So it is all about your mindset. When you’ve got a progress mindset, and we speak about within the e book the expansion, the truth progress mindset as a result of we wish to root it in some actuality, then you possibly can develop and you may flip what looks like an obstacle into a bonus. And hear, in case you’re listening to this podcast, in case you’re capable of learn this e book, in case you most likely have rather a lot to be pleased about, so that you simply must do a kind of an audit. And gratitude is without doubt one of the underlying themes of our e book.

John (19:46): And it is attention-grabbing too as a result of as we develop up, lots of the issues that drive our dad and mom or lecturers loopy finally come out as a bonus. We have been informed they have been a detrimental. For instance, my dad and mom used to all the time joke about how curious I used to be and all the time moving into issues as a result of I needed to train her identical factor. I used to be informed for a very long time that that was an issue that has served me extraordinarily effectively in my skilled life. And I feel that is typically we simply have to beat what society has informed us is a detrimental, do not we?

Ash (20:15): Yeah, completely. When folks focus in your weaknesses greater than your strengths, that is while you begin to misunderstand actually what your unfair benefit is, as a result of we have all obtained strengths. And the concept of the premise for the e book is to double down in your strengths quite than focus an excessive amount of in your weaknesses after which plug these gaps the place you possibly can appropriately and perceive that we work in groups and other people is about enterprise, is about folks. So it isn’t nearly you as a person.

John (20:41): So Ash Hasan, inform folks the place they will discover extra of you, extra of the work you are doing, and clearly seize a replica of the unfair benefit.

Hasan (20:49): Yeah, we’re throughout social media. So I am @startuphassan. Hasan is spelled with one s and Ash, is it @AshAliuk. Ash, for many of your socials you will discover us and our web site is unfairadvantage.com

John (21:02): Superior. And the e book is, might be out there in, I do not imagine there’s an audio model, is there?

Hasan (21:07): There may be,

John (21:08): Yeah, there’s. Okay, so an audio after which in book format in addition to hardcover and out there depend on while you’re listening to this out there in every single place that you just purchase books.

Hasan (21:19): Yeah, it is out there now at time of recording. It will be launched tomorrow, so it will be out there by time

John (21:24): From that. And I ought to have talked about this, however the e book has been awarded. I haven’t got it written right here. Inform me the most effective enterprise e book within the UK in 2021 or one thing. You would do it higher than I simply did. Inform me what the award was.

Hasan (21:36): So we have been shocked and completely happy to be taught that we would gained our class of the startup class of the enterprise e book awards. After which it was like 12 totally different classes, after which it turned out we would gained the entire thing as effectively over all of the classes. So we would gained the enterprise e book of the 12 months 2021. It was really, it is primarily based within the uk, however it’s a world award as effectively. The one nation that the e book hasn’t come out but till now could be within the US and Canada in North America. So yeah, it is achieved rather well. It is actually in style on Goodreads, it is on YouTube rather a lot. Viral movies on YouTube summarizing it. So if you wish to test it out a bit additional, you possibly can see some summaries on YouTube. You learn all of the critiques it is doing, it is fortunately, it is spreading by phrase of mouth. Persons are loving it.

John (22:21): Superior. Nicely, thanks a lot for stopping by the Duct Tape Advertising and marketing Podcast, and hopefully we’ll run into you each, someplace on the market on the street.

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