5 Ideas That Made Me A Constant Content material Creator

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On this article, Jeremiah Ajayi shares 5 suggestions for bettering consistency as a content material creator.Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Last year, I shared Buffer’s top social posts and why I believed the posts carried out so nicely. It was a lot enjoyable trying again on the previous 12 months, so now I’m again to do it once more for 2023!

At present, I’m sharing Buffer’s top-performing social posts from every platform and provides you with an evaluation of why I believe these posts carried out so nicely. I really like trying again on the high posts of the 12 months – it’s an effective way to see what labored to assist form our social media strategy for the upcoming 12 months. We’re additionally within the course of of fixing up our technique, so this data will probably be actually useful for us.

What metrics are we utilizing to calculate these high posts?

At Buffer, we use engagement charge and impressions as our base metrics, so I’ll be sharing the very best posts on Buffer’s LinkedIn, Instagram, X (previously Twitter), and TikTok for every of those metrics. Fb isn’t a precedence for our social media technique because it’s not a channel the place we’ve traditionally had nice efficiency. I’d additionally prefer to level out that the posts I’m sharing at present weren’t boosted — that is all natural!

Now, let’s dive in to see Buffer’s high posts of 2023!

LinkedIn

High publish primarily based on engagement charge: An AMA request

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

That is an fascinating one as a result of it truly didn’t find yourself with many feedback, however nonetheless had a excessive engagement charge. This publish was shared as a PDF carousel, which we’ve seen a pattern the place these sorts of posts get a extremely excessive engagement charge on LinkedIn. Our posts that includes the staff and specializing in our tradition have traditionally carried out nicely, so it’s no shock that this publish asking individuals who they’d love to do an AMA with from Buffer was our high publish.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High publish primarily based on impressions: A ballot on worker advantages

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

I really like utilizing polls on LinkedIn as a result of they’re an effective way to start out discussions. My technique with polls on LinkedIn has been to make use of them as a method to speak about work tradition, and I felt like advantages have been one thing that individuals had been speaking about lots currently, particularly since there’s been a whole lot of back-and-forth on whether or not distant work needs to be thought-about a profit. This query asking individuals to decide on one profit that they assume is most vital began a dialogue within the feedback as a result of lots of people had totally different opinions.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

X (Previously generally known as Twitter)

Aspect observe: I’m nonetheless struggling to recollect this platform modified names

High publish primarily based on engagement charge: An open position at Buffer

I’m not shocked to see {that a} ‘we’re hiring’ publish ended up as a high publish of the 12 months. At Buffer, we’re identified for our distinctive tradition, salary transparency, and wonderful advantages, so individuals are at all times enthusiastic about the opportunity of becoming a member of the staff. The truth that we listed the wage straight away in all probability caught lots of people’s consideration, even when that they had no real interest in making use of for the job.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High publish primarily based on impressions: A query on distant work perks

I really like {that a} publish about distant work is a high publish right here. We’re extremely enthusiastic about distant work right here at Buffer, and love to speak about it with our neighborhood. I used to be hopeful that asking this query would garner a whole lot of responses since individuals would wish to share their distinctive experiences with distant work, and that’s precisely what occurred right here.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Instagram

High publish primarily based on engagement charge: A repurposed publish on advertising and marketing metrics


This was truly a publish that I repurposed from the 12 months earlier than as a result of it had been a top- performing publish the primary time we posted it. I’ve observed that posts that give sensible recommendation carry out nicely for us on Instagram, and that’s why this publish did so nicely. Our viewers consists of small enterprise house owners who is probably not social media consultants, so posts like these are very useful for them.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High publish primarily based on impressions: A enjoyable twist on a hiring publish


As soon as once more, I’m not shocked to see {that a} hiring publish did so nicely, however this one additionally added the humor issue to it. After we have been brainstorming the best way to publish about this job, Content material Author Tami instructed utilizing old-school Microsoft Paint to create a graphic, and all of us liked the concept and ran with it. I had a sense that this could ‘cease the scroll’ and seize individuals’s consideration as they’re Instagram. This publish was cute, enjoyable, and straight to the purpose, in order that’s why I believe it did so nicely!

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

TikTok

For TikTok, our analytics are just a little totally different since engagement charge just isn’t offered of their instruments. We use views to gauge our success on the app.

High publish primarily based on views: A CapCut meme about distant work

@bufferapp

Mid day Goal runs are definitely worth the danger #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns

♬ original sound – Buffer

I believe that is my favourite publish of the entire 12 months, on any of our platforms – it nonetheless makes me snigger after I watch it. I believe this one did so nicely due to a mixture of issues: it used a trending meme format (from CapCut, which has made developing with TikToks a lot simpler!), was relatable, was actually humorous, and was a brief video so all of us who’ve a brief consideration span now due to TikTok have been capable of stick round for the punchline. We’re a totally distant staff at Buffer, so it was additionally poking just a little enjoyable at ourselves. Aspect observe: We’re completely cool with mid-day Goal runs so long as they’re not getting in the best way of your work.

I nonetheless can’t imagine we received over two million views on this TikTok! I’d additionally prefer to share transparently, although, how these views didn’t translate into new followers, so this was an ideal lesson that going viral isn’t the reply to the whole lot.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

What are we taking away from these posts for our social technique in 2024?

  • Our open roles collect a whole lot of consideration. We aren’t at all times hiring, so I can’t plan to publish about this on a regular basis, however it exhibits that our tradition is why individuals are so enthusiastic about working for us, so posts specializing in tradition ought to positively proceed to be part of our technique in 2024.
  • Sensible recommendation is helpful for our viewers. Numerous our viewers are individuals who run their very own companies and occur to be working their social media accounts, too, however they is probably not social media consultants. Any recommendation we can provide them to assist them develop and succeed is vital.
  • Buffer’s tradition is a strong subject. Our tradition may be very distinctive, and transparency is certainly one of our core values, so it’s vital for us to share what we’ve realized at Buffer to assist and encourage others.
  • Following developments can work if you do it proper. I’ll at all times be looking out for any developments we are able to leap on, however provided that I really feel like I can actually join them with our model. Don’t do a pattern if it’s not genuine to you and your model.

Need to try what have been your finest posts of 2023? Right here’s how.

  • Go to analyze.buffer.com
  • Choose a channel on the left
  • Replace your date vary (high proper) to Jan 1, 2023 – December 20, 2023
  • Choose Posts
  • Scroll all the way down to the Put up Insights part
  • Choose if you wish to kind by impressions, likes, engagement charge, and many others.
  • Be certain it’s sorted in descending order
  • Your primary publish will probably be on the very high of the listing!
Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Thanks for studying! Have any questions on our high posts? Go away a remark, and please share your individual high posts of 2023; we’d like to see them!

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