5 Suggestions That Made Me A Constant Content material Creator

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On this article, Jeremiah Ajayi shares 5 suggestions for enhancing consistency as a content material creator.Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Last year, I shared Buffer’s top social posts and why I assumed the posts carried out so nicely. It was a lot enjoyable trying again on the previous 12 months, so now I’m again to do it once more for 2023!

Right now, I’m sharing Buffer’s top-performing social posts from every platform and will provide you with an evaluation of why I believe these posts carried out so nicely. I like trying again on the high posts of the 12 months – it’s a good way to see what labored to assist form our social media strategy for the upcoming 12 months. We’re additionally within the course of of adjusting up our technique, so this data can be actually useful for us.

What metrics are we utilizing to calculate these high posts?

At Buffer, we use engagement charge and impressions as our base metrics, so I’ll be sharing the very best posts on Buffer’s LinkedIn, Instagram, X (previously Twitter), and TikTok for every of those metrics. Fb isn’t a precedence for our social media technique because it’s not a channel the place we’ve traditionally had nice efficiency. I’d additionally prefer to level out that the posts I’m sharing at the moment weren’t boosted — that is all natural!

Now, let’s dive in to see Buffer’s high posts of 2023!

LinkedIn

Prime put up based mostly on engagement charge: An AMA request

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

That is an fascinating one as a result of it truly didn’t find yourself with many feedback, however nonetheless had a excessive engagement charge. This put up was shared as a PDF carousel, which we’ve seen a pattern the place these sorts of posts get a extremely excessive engagement charge on LinkedIn. Our posts that includes the group and specializing in our tradition have traditionally carried out nicely, so it’s no shock that this put up asking individuals who they’d love to do an AMA with from Buffer was our high put up.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Prime put up based mostly on impressions: A ballot on worker advantages

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

I like utilizing polls on LinkedIn as a result of they’re a good way to start out discussions. My technique with polls on LinkedIn has been to make use of them as a strategy to discuss work tradition, and I felt like advantages had been one thing that folks had been speaking about quite a bit recently, particularly since there’s been a variety of back-and-forth on whether or not distant work must be thought-about a profit. This query asking folks to decide on one profit that they suppose is most necessary began a dialogue within the feedback as a result of lots of people had totally different opinions.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

X (Previously often known as Twitter)

Facet word: I’m nonetheless struggling to recollect this platform modified names

Prime put up based mostly on engagement charge: An open position at Buffer

I’m not stunned to see {that a} ‘we’re hiring’ put up ended up as a high put up of the 12 months. At Buffer, we’re recognized for our distinctive tradition, salary transparency, and superb advantages, so persons are all the time enthusiastic about the potential for becoming a member of the group. The truth that we listed the wage instantly in all probability caught lots of people’s consideration, even when they’d little interest in making use of for the job.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Prime put up based mostly on impressions: A query on distant work perks

I like {that a} put up about distant work is a high put up right here. We’re extremely enthusiastic about distant work right here at Buffer, and love to speak about it with our neighborhood. I used to be hopeful that asking this query would garner a variety of responses since folks would need to share their distinctive experiences with distant work, and that’s precisely what occurred right here.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Instagram

Prime put up based mostly on engagement charge: A repurposed put up on advertising and marketing metrics


This was truly a put up that I repurposed from the 12 months earlier than as a result of it had been a top- performing put up the primary time we posted it. I’ve seen that posts that give sensible recommendation carry out nicely for us on Instagram, and that’s why this put up did so nicely. Our viewers consists of small enterprise house owners who might not be social media specialists, so posts like these are very useful for them.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Prime put up based mostly on impressions: A enjoyable twist on a hiring put up


As soon as once more, I’m not stunned to see {that a} hiring put up did so nicely, however this one additionally added the humor issue to it. After we had been brainstorming easy methods to put up about this job, Content material Author Tami urged utilizing old-school Microsoft Paint to create a graphic, and all of us beloved the thought and ran with it. I had a sense that this could ‘cease the scroll’ and seize folks’s consideration as they’re Instagram. This put up was cute, enjoyable, and straight to the purpose, in order that’s why I believe it did so nicely!

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

TikTok

For TikTok, our analytics are just a little totally different since engagement charge is just not supplied of their instruments. We use views to gauge our success on the app.

Prime put up based mostly on views: A CapCut meme about distant work

@bufferapp

Mid day Goal runs are definitely worth the danger #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns

♬ original sound – Buffer

I believe that is my favourite put up of the entire 12 months, on any of our platforms – it nonetheless makes me snort once I watch it. I believe this one did so nicely due to a mix of issues: it used a trending meme format (from CapCut, which has made arising with TikToks a lot simpler!), was relatable, was actually humorous, and was a brief video so all of us who’ve a brief consideration span now due to TikTok had been in a position to stick round for the punchline. We’re a totally distant group at Buffer, so it was additionally poking just a little enjoyable at ourselves. Facet word: We’re completely cool with mid-day Goal runs so long as they’re not getting in the way in which of your work.

I nonetheless can’t consider we obtained over two million views on this TikTok! I’d additionally prefer to share transparently, although, how these views didn’t translate into new followers, so this was an ideal lesson that going viral isn’t the reply to all the pieces.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

What are we taking away from these posts for our social technique in 2024?

  • Our open roles collect a variety of consideration. We aren’t all the time hiring, so I can’t plan to put up about this on a regular basis, however it reveals that our tradition is why persons are so inquisitive about working for us, so posts specializing in tradition ought to undoubtedly proceed to be part of our technique in 2024.
  • Sensible recommendation is beneficial for our viewers. Lots of our viewers are individuals who run their very own companies and occur to be working their social media accounts, too, however they might not be social media specialists. Any recommendation we may give them to assist them develop and succeed is necessary.
  • Buffer’s tradition is a robust subject. Our tradition could be very distinctive, and transparency is one in every of our core values, so it’s necessary for us to share what we’ve discovered at Buffer to assist and encourage others.
  • Following developments can work once you do it proper. I’ll all the time be looking out for any developments we will leap on, however provided that I really feel like I can actually join them with our model. Don’t do a pattern if it’s not genuine to you and your model.

Wish to take a look at what had been your greatest posts of 2023? Right here’s how.

  • Go to analyze.buffer.com
  • Choose a channel on the left
  • Replace your date vary (high proper) to Jan 1, 2023 – December 20, 2023
  • Choose Posts
  • Scroll right down to the Publish Insights part
  • Choose if you wish to type by impressions, likes, engagement charge, and so on.
  • Be sure it’s sorted in descending order
  • Your primary put up can be on the very high of the checklist!
Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Thanks for studying! Have any questions on our high posts? Depart a remark, and please share your individual high posts of 2023; we’d like to see them!

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