On this article, we dive into the intricate programs behind profitable content material creators as they share how they mix their creativity with technique and expertise.
Buffer modified so much within the final yr.
In whole, we launched 26 improbable options.
We labored on 100s of small enhancements and bug fixes.
And wrote over 10,000 traces of code.
To spherical up the yr, we thought we'd run by way of the 11 hottest launches we launched in 2023.
This was an enormous one.
We built-in ChatGPT's AI straight into Buffer, serving to you generate new posts on your Buffer schedule, repurpose present posts, and provide you with countless new concepts—all without spending a dime. Over 1 million Buffer followers engaged with our AI launches this yr.
Tags provide help to manage all your concepts in a single place. You possibly can handle your inventive output, observe the success of several types of content material, and construct a searchable library of content material.
We added assist for Pinterest, publishing a number of photographs and video, creating Concepts and Drafts in Buffer, and assist for Alt-text—all by way of Zapier.
Collaborate quicker and smarter with fast inner feedback. You possibly can connect notes to all your content material in Buffer! Half one million Buffer followers engaged with this launch!
Buffer customers can now entry new options earlier than they’re launched, and assist us form the way forward for Buffer, by merely toggling a swap in Buffer.
The brand new Beta features web page lists options to check, hyperlinks to share suggestions, and an invitation to our community. We’d like to see you there! Over 1,000 Buffer followers signed up within the first 24 hours!
Improved Emoji Picker 🌎
That is a type of small enhancements that may make all of the distinction.
We added autocomplete performance for emojis and a regularly used picker. Discovering the proper emoji has by no means been simpler in Buffer.
New channels & channel options
All through 2023, Mastodon went although an explosive phase of growth, so we had been rapidly added it as a channel.
With Buffer you’ll be able to schedule content material to Mastodon on the optimum time to achieve extra folks locally. It’s free, easy-to-use, and you may cross-post content material to different social networks, too. 3,500 Buffer prospects put up to Mastodon each month.
We had been one of many first platforms to supply this game-changing characteristic. As avid Instagram customers ourselves, we all know firsthand the rising affect of Instagram Tales.
With Buffer, now you can absolutely schedule all of your Instagram Tales (with out the necessity for Reminders).
50 billion views. That's what number of YouTube Shorts are watched every day. It's no shock we rushed to launch full Shorts scheduling as quickly because it grew to become accessible.
With Buffer, you’ll be able to plan, schedule, and auto publish your Shorts on to YouTube. 9,383 Buffer customers linked their YouTube account inside 28 days of us launching this characteristic.
Now, you should utilize Buffer for each your Enterprise and Creator Instagram accounts. making it even simpler to handle all your accounts in a single place.
With 2.9 billion active users, Fb is the most well-liked social community of all of them and short-form video is the most well liked content material format on the block. So Reels scheduling was an inevitable addition.
This characteristic is designed to considerably improve your content material's visibility and viewers interplay. You possibly can create partaking doc carousels by importing PDFs on to your LinkedIn channel by way of Buffer.
With 2023 achieved and dusted, we're turning our consideration to the brand new yr and an entire host of extra options we're engaged on. Whereas we will't share all the small print but, we will reveal a couple of initiatives. Listed below are among the objects on our to-do listing:
- Dark mode
- Tag or mention LinkedIn Profiles in a post
- Publish to any channel via mobile notifications
- Improved list view for finding drafts, scheduled and sent posts
- Aggregated post analytics across all channels
As at all times, you’ll be able to keep watch over all the pieces we're constructing in our public roadmap →