7 Creators On The Techniques That Help Their Content material Creation

Home » 7 Creators On The Techniques That Help Their Content material Creation

On this article, we dive into the intricate techniques behind profitable content material creators as they share how they mix their creativity with technique and expertise.Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Last year, I shared Buffer’s top social posts and why I assumed the posts carried out so effectively. It was a lot enjoyable trying again on the previous 12 months, so now I’m again to do it once more for 2023!

As we speak, I’m sharing Buffer’s top-performing social posts from every platform and provides you with an evaluation of why I feel these posts carried out so effectively. I like trying again on the prime posts of the 12 months – it’s a good way to see what labored to assist form our social media strategy for the upcoming 12 months. We’re additionally within the course of of adjusting up our technique, so this data might be actually useful for us.

What metrics are we utilizing to calculate these prime posts?

At Buffer, we use engagement charge and impressions as our base metrics, so I’ll be sharing the very best posts on Buffer’s LinkedIn, Instagram, X (previously Twitter), and TikTok for every of those metrics. Fb isn’t a precedence for our social media technique because it’s not a channel the place we’ve traditionally had nice efficiency. I’d additionally prefer to level out that the posts I’m sharing right this moment weren’t boosted — that is all natural!

Now, let’s dive in to see Buffer’s prime posts of 2023!

LinkedIn

High put up primarily based on engagement charge: An AMA request

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

That is an attention-grabbing one as a result of it truly didn’t find yourself with many feedback, however nonetheless had a excessive engagement charge. This put up was shared as a PDF carousel, which we’ve seen a development the place these sorts of posts get a extremely excessive engagement charge on LinkedIn. Our posts that includes the crew and specializing in our tradition have traditionally carried out effectively, so it’s no shock that this put up asking individuals who they’d love to do an AMA with from Buffer was our prime put up.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High put up primarily based on impressions: A ballot on worker advantages

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

I like utilizing polls on LinkedIn as a result of they’re a good way to begin discussions. My technique with polls on LinkedIn has been to make use of them as a option to discuss work tradition, and I felt like advantages had been one thing that individuals had been speaking about so much recently, particularly since there’s been a number of back-and-forth on whether or not distant work must be thought-about a profit. This query asking folks to decide on one profit that they suppose is most essential began a dialogue within the feedback as a result of lots of people had totally different opinions.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

X (Previously often called Twitter)

Aspect word: I’m nonetheless struggling to recollect this platform modified names

High put up primarily based on engagement charge: An open position at Buffer

I’m not shocked to see {that a} ‘we’re hiring’ put up ended up as a prime put up of the 12 months. At Buffer, we’re identified for our distinctive tradition, salary transparency, and superb advantages, so persons are all the time enthusiastic about the potential of becoming a member of the crew. The truth that we listed the wage immediately in all probability caught lots of people’s consideration, even when they’d little interest in making use of for the job.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High put up primarily based on impressions: A query on distant work perks

I like {that a} put up about distant work is a prime put up right here. We’re extremely keen about distant work right here at Buffer, and love to speak about it with our group. I used to be hopeful that asking this query would garner a number of responses since folks would wish to share their distinctive experiences with distant work, and that’s precisely what occurred right here.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Instagram

High put up primarily based on engagement charge: A repurposed put up on advertising metrics


This was truly a put up that I repurposed from the 12 months earlier than as a result of it had been a top- performing put up the primary time we posted it. I’ve observed that posts that give sensible recommendation carry out effectively for us on Instagram, and that’s why this put up did so effectively. Our viewers consists of small enterprise house owners who might not be social media specialists, so posts like these are very useful for them.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High put up primarily based on impressions: A enjoyable twist on a hiring put up


As soon as once more, I’m not shocked to see {that a} hiring put up did so effectively, however this one additionally added the humor issue to it. Once we had been brainstorming the right way to put up about this job, Content material Author Tami recommended utilizing old-school Microsoft Paint to create a graphic, and all of us beloved the concept and ran with it. I had a sense that this may ‘cease the scroll’ and seize folks’s consideration as they’re Instagram. This put up was cute, enjoyable, and straight to the purpose, in order that’s why I feel it did so effectively!

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

TikTok

For TikTok, our analytics are a little bit totally different since engagement charge will not be offered of their instruments. We use views to gauge our success on the app.

High put up primarily based on views: A CapCut meme about distant work

@bufferapp

Mid day Goal runs are well worth the danger #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns

♬ original sound – Buffer

I feel that is my favourite put up of the entire 12 months, on any of our platforms – it nonetheless makes me chortle once I watch it. I feel this one did so effectively due to a mix of issues: it used a trending meme format (from CapCut, which has made arising with TikToks a lot simpler!), was relatable, was actually humorous, and was a brief video so all of us who’ve a brief consideration span now due to TikTok had been in a position to stick round for the punchline. We’re a totally distant crew at Buffer, so it was additionally poking a little bit enjoyable at ourselves. Aspect word: We’re completely cool with mid-day Goal runs so long as they’re not getting in the best way of your work.

I nonetheless can’t consider we received over two million views on this TikTok! I’d additionally prefer to share transparently, although, how these views didn’t translate into new followers, so this was an excellent lesson that going viral isn’t the reply to the whole lot.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

What are we taking away from these posts for our social technique in 2024?

  • Our open roles collect a number of consideration. We aren’t all the time hiring, so I can’t plan to put up about this on a regular basis, nevertheless it reveals that our tradition is why persons are so inquisitive about working for us, so posts specializing in tradition ought to positively proceed to be part of our technique in 2024.
  • Sensible recommendation is helpful for our viewers. Plenty of our viewers are individuals who run their very own companies and occur to be operating their social media accounts, too, however they might not be social media specialists. Any recommendation we may give them to assist them develop and succeed is essential.
  • Buffer’s tradition is a robust matter. Our tradition may be very distinctive, and transparency is one among our core values, so it’s essential for us to share what we’ve discovered at Buffer to assist and encourage others.
  • Following tendencies can work if you do it proper. I’ll all the time be looking out for any tendencies we will soar on, however provided that I really feel like I can actually join them with our model. Don’t do a development if it’s not genuine to you and your model.

Need to take a look at what had been your greatest posts of 2023? Right here’s how.

  • Go to analyze.buffer.com
  • Choose a channel on the left
  • Replace your date vary (prime proper) to Jan 1, 2023 – December 20, 2023
  • Choose Posts
  • Scroll right down to the Publish Insights part
  • Choose if you wish to kind by impressions, likes, engagement charge, and many others.
  • Ensure that it’s sorted in descending order
  • Your primary put up might be on the very prime of the record!
Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Thanks for studying! Have any questions on our prime posts? Go away a remark, and please share your personal prime posts of 2023; we’d like to see them!

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