9+ Concepts for Your Subsequent LinkedIn Carousel (+Examples)

Home » 9+ Concepts for Your Subsequent LinkedIn Carousel (+Examples)

On this article, get concepts on your subsequent LinkedIn carousel from completely different creators plus finest practices to make this partaking format simple to provide.Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Last year, I shared Buffer’s top social posts and why I assumed the posts carried out so nicely. It was a lot enjoyable wanting again on the previous yr, so now I’m again to do it once more for 2023!

Right this moment, I’m sharing Buffer’s top-performing social posts from every platform and will provide you with an evaluation of why I feel these posts carried out so nicely. I like wanting again on the high posts of the yr – it’s an effective way to see what labored to assist form our social media strategy for the upcoming yr. We’re additionally within the course of of adjusting up our technique, so this info can be actually useful for us.

What metrics are we utilizing to calculate these high posts?

At Buffer, we use engagement price and impressions as our base metrics, so I’ll be sharing one of the best posts on Buffer’s LinkedIn, Instagram, X (previously Twitter), and TikTok for every of those metrics. Fb isn’t a precedence for our social media technique because it’s not a channel the place we’ve traditionally had nice efficiency. I’d additionally wish to level out that the posts I’m sharing at present weren’t boosted — that is all natural!

Now, let’s dive in to see Buffer’s high posts of 2023!

LinkedIn

High submit based mostly on engagement price: An AMA request

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

That is an attention-grabbing one as a result of it truly didn’t find yourself with many feedback, however nonetheless had a excessive engagement price. This submit was shared as a PDF carousel, which we’ve seen a development the place these sorts of posts get a extremely excessive engagement price on LinkedIn. Our posts that includes the staff and specializing in our tradition have traditionally carried out nicely, so it’s no shock that this submit asking individuals who they’d love to do an AMA with from Buffer was our high submit.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High submit based mostly on impressions: A ballot on worker advantages

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

I like utilizing polls on LinkedIn as a result of they’re an effective way to start out discussions. My technique with polls on LinkedIn has been to make use of them as a solution to discuss work tradition, and I felt like advantages had been one thing that individuals had been speaking about loads these days, particularly since there’s been a whole lot of back-and-forth on whether or not distant work needs to be thought-about a profit. This query asking folks to decide on one profit that they assume is most vital began a dialogue within the feedback as a result of lots of people had completely different opinions.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

X (Previously generally known as Twitter)

Aspect observe: I’m nonetheless struggling to recollect this platform modified names

High submit based mostly on engagement price: An open position at Buffer

I’m not shocked to see {that a} ‘we’re hiring’ submit ended up as a high submit of the yr. At Buffer, we’re identified for our distinctive tradition, salary transparency, and wonderful advantages, so persons are at all times enthusiastic about the potential of becoming a member of the staff. The truth that we listed the wage instantly in all probability caught lots of people’s consideration, even when they’d no real interest in making use of for the job.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High submit based mostly on impressions: A query on distant work perks

I like {that a} submit about distant work is a high submit right here. We’re extremely keen about distant work right here at Buffer, and love to speak about it with our group. I used to be hopeful that asking this query would garner a whole lot of responses since folks would need to share their distinctive experiences with distant work, and that’s precisely what occurred right here.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Instagram

High submit based mostly on engagement price: A repurposed submit on advertising and marketing metrics


This was truly a submit that I repurposed from the yr earlier than as a result of it had been a top- performing submit the primary time we posted it. I’ve observed that posts that give sensible recommendation carry out nicely for us on Instagram, and that’s why this submit did so nicely. Our viewers consists of small enterprise homeowners who will not be social media consultants, so posts like these are very useful for them.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High submit based mostly on impressions: A enjoyable twist on a hiring submit


As soon as once more, I’m not shocked to see {that a} hiring submit did so nicely, however this one additionally added the humor issue to it. After we had been brainstorming submit about this job, Content material Author Tami urged utilizing old-school Microsoft Paint to create a graphic, and all of us beloved the concept and ran with it. I had a sense that this might ‘cease the scroll’ and seize folks’s consideration as they’re Instagram. This submit was cute, enjoyable, and straight to the purpose, in order that’s why I feel it did so nicely!

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

TikTok

For TikTok, our analytics are just a little completely different since engagement price shouldn’t be offered of their instruments. We use views to gauge our success on the app.

High submit based mostly on views: A CapCut meme about distant work

@bufferapp

Mid day Goal runs are definitely worth the danger #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns

♬ original sound – Buffer

I feel that is my favourite submit of the entire yr, on any of our platforms – it nonetheless makes me snort after I watch it. I feel this one did so nicely due to a mix of issues: it used a trending meme format (from CapCut, which has made developing with TikToks a lot simpler!), was relatable, was actually humorous, and was a brief video so all of us who’ve a brief consideration span now due to TikTok had been capable of stick round for the punchline. We’re a totally distant staff at Buffer, so it was additionally poking just a little enjoyable at ourselves. Aspect observe: We’re completely cool with mid-day Goal runs so long as they’re not getting in the way in which of your work.

I nonetheless can’t consider we acquired over two million views on this TikTok! I’d additionally wish to share transparently, although, how these views didn’t translate into new followers, so this was an ideal lesson that going viral isn’t the reply to every little thing.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

What are we taking away from these posts for our social technique in 2024?

  • Our open roles collect a whole lot of consideration. We aren’t at all times hiring, so I can’t plan to submit about this on a regular basis, nevertheless it exhibits that our tradition is why persons are so fascinated by working for us, so posts specializing in tradition ought to undoubtedly proceed to be part of our technique in 2024.
  • Sensible recommendation is helpful for our viewers. A number of our viewers are individuals who run their very own companies and occur to be working their social media accounts, too, however they will not be social media consultants. Any recommendation we can provide them to assist them develop and succeed is vital.
  • Buffer’s tradition is a strong matter. Our tradition could be very distinctive, and transparency is one in every of our core values, so it’s vital for us to share what we’ve discovered at Buffer to assist and encourage others.
  • Following developments can work whenever you do it proper. I’ll at all times be looking out for any developments we are able to leap on, however provided that I really feel like I can actually join them with our model. Don’t do a development if it’s not genuine to you and your model.

Wish to take a look at what had been your finest posts of 2023? Right here’s how.

  • Go to analyze.buffer.com
  • Choose a channel on the left
  • Replace your date vary (high proper) to Jan 1, 2023 – December 20, 2023
  • Choose Posts
  • Scroll right down to the Put up Insights part
  • Choose if you wish to kind by impressions, likes, engagement price, and so on.
  • Ensure it’s sorted in descending order
  • Your primary submit can be on the very high of the listing!
Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Thanks for studying! Have any questions on our high posts? Go away a remark, and please share your personal high posts of 2023; we’d like to see them!

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