How We Constructed Our Visitor Posting Program

Home » How We Constructed Our Visitor Posting Program

On this article, I share how the Buffer Visitor Posting Program got here to be.
Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Last year, I shared Buffer’s top social posts and why I believed the posts carried out so nicely. It was a lot enjoyable wanting again on the previous 12 months, so now I’m again to do it once more for 2023!

Right now, I’m sharing Buffer’s top-performing social posts from every platform and provides you with an evaluation of why I feel these posts carried out so nicely. I like wanting again on the high posts of the 12 months – it’s a good way to see what labored to assist form our social media strategy for the upcoming 12 months. We’re additionally within the course of of fixing up our technique, so this data will likely be actually useful for us.

What metrics are we utilizing to calculate these high posts?

At Buffer, we use engagement charge and impressions as our base metrics, so I’ll be sharing the perfect posts on Buffer’s LinkedIn, Instagram, X (previously Twitter), and TikTok for every of those metrics. Fb isn’t a precedence for our social media technique because it’s not a channel the place we’ve traditionally had nice efficiency. I’d additionally wish to level out that the posts I’m sharing at this time weren’t boosted — that is all natural!

Now, let’s dive in to see Buffer’s high posts of 2023!

LinkedIn

Prime publish based mostly on engagement charge: An AMA request

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

That is an fascinating one as a result of it really didn’t find yourself with many feedback, however nonetheless had a excessive engagement charge. This publish was shared as a PDF carousel, which we’ve seen a development the place these sorts of posts get a extremely excessive engagement charge on LinkedIn. Our posts that includes the group and specializing in our tradition have traditionally carried out nicely, so it’s no shock that this publish asking individuals who they’d love to do an AMA with from Buffer was our high publish.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Prime publish based mostly on impressions: A ballot on worker advantages

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

I like utilizing polls on LinkedIn as a result of they’re a good way to begin discussions. My technique with polls on LinkedIn has been to make use of them as a option to speak about work tradition, and I felt like advantages have been one thing that folks had been speaking about so much these days, particularly since there’s been lots of back-and-forth on whether or not distant work ought to be thought of a profit. This query asking folks to decide on one profit that they assume is most necessary began a dialogue within the feedback as a result of lots of people had totally different opinions.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

X (Previously generally known as Twitter)

Facet notice: I’m nonetheless struggling to recollect this platform modified names

Prime publish based mostly on engagement charge: An open function at Buffer

I’m not shocked to see {that a} ‘we’re hiring’ publish ended up as a high publish of the 12 months. At Buffer, we’re recognized for our distinctive tradition, salary transparency, and wonderful advantages, so persons are at all times enthusiastic about the potential of becoming a member of the group. The truth that we listed the wage straight away in all probability caught lots of people’s consideration, even when they’d little interest in making use of for the job.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Prime publish based mostly on impressions: A query on distant work perks

I like {that a} publish about distant work is a high publish right here. We’re extremely enthusiastic about distant work right here at Buffer, and love to speak about it with our group. I used to be hopeful that asking this query would garner lots of responses since folks would wish to share their distinctive experiences with distant work, and that’s precisely what occurred right here.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Instagram

Prime publish based mostly on engagement charge: A repurposed publish on advertising metrics


This was really a publish that I repurposed from the 12 months earlier than as a result of it had been a top- performing publish the primary time we posted it. I’ve seen that posts that give sensible recommendation carry out nicely for us on Instagram, and that’s why this publish did so nicely. Our viewers consists of small enterprise house owners who might not be social media specialists, so posts like these are very useful for them.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Prime publish based mostly on impressions: A enjoyable twist on a hiring publish


As soon as once more, I’m not shocked to see {that a} hiring publish did so nicely, however this one additionally added the humor issue to it. After we have been brainstorming the right way to publish about this job, Content material Author Tami instructed utilizing old-school Microsoft Paint to create a graphic, and all of us liked the thought and ran with it. I had a sense that this may ‘cease the scroll’ and seize folks’s consideration as they’re Instagram. This publish was cute, enjoyable, and straight to the purpose, in order that’s why I feel it did so nicely!

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

TikTok

For TikTok, our analytics are slightly totally different since engagement charge is just not offered of their instruments. We use views to gauge our success on the app.

Prime publish based mostly on views: A CapCut meme about distant work

@bufferapp

Mid day Goal runs are definitely worth the threat #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns

♬ original sound – Buffer

I feel that is my favourite publish of the entire 12 months, on any of our platforms – it nonetheless makes me snort once I watch it. I feel this one did so nicely due to a mixture of issues: it used a trending meme format (from CapCut, which has made developing with TikToks a lot simpler!), was relatable, was actually humorous, and was a brief video so all of us who’ve a brief consideration span now because of TikTok have been capable of stick round for the punchline. We’re a totally distant group at Buffer, so it was additionally poking slightly enjoyable at ourselves. Facet notice: We’re completely cool with mid-day Goal runs so long as they’re not getting in the way in which of your work.

I nonetheless can’t consider we acquired over two million views on this TikTok! I’d additionally wish to share transparently, although, how these views didn’t translate into new followers, so this was a fantastic lesson that going viral isn’t the reply to the whole lot.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

What are we taking away from these posts for our social technique in 2024?

  • Our open roles collect lots of consideration. We aren’t at all times hiring, so I can’t plan to publish about this on a regular basis, nevertheless it reveals that our tradition is why persons are so concerned with working for us, so posts specializing in tradition ought to undoubtedly proceed to be part of our technique in 2024.
  • Sensible recommendation is beneficial for our viewers. Plenty of our viewers are individuals who run their very own companies and occur to be working their social media accounts, too, however they might not be social media specialists. Any recommendation we may give them to assist them develop and succeed is necessary.
  • Buffer’s tradition is a robust subject. Our tradition could be very distinctive, and transparency is one among our core values, so it’s necessary for us to share what we’ve discovered at Buffer to assist and encourage others.
  • Following traits can work while you do it proper. I’ll at all times be looking out for any traits we will bounce on, however provided that I really feel like I can really join them with our model. Don’t do a development if it’s not genuine to you and your model.

Need to try what have been your finest posts of 2023? Right here’s how.

  • Go to analyze.buffer.com
  • Choose a channel on the left
  • Replace your date vary (high proper) to Jan 1, 2023 – December 20, 2023
  • Choose Posts
  • Scroll all the way down to the Publish Insights part
  • Choose if you wish to type by impressions, likes, engagement charge, and many others.
  • Make certain it’s sorted in descending order
  • Your primary publish will likely be on the very high of the checklist!
Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Thanks for studying! Have any questions on our high posts? Depart a remark, and please share your personal high posts of 2023; we’d like to see them!

Recommended Story For You :

Organize Keywords and Import CSV Files from the Google Keyword Planner

The Most Affordable And Easiest User Friendly Page Builder You Will Ever Use!

Instant WordPress Theme That Matches Your Website

Wizard to Manage Remote Backend MS Access Database Tables Fields and Indexes

If you had an aisle-by-aisle grocery list wouldn't you spend less money on impulse items?

everything you need to create a professional corporate look mini-site is there.

Unlock Your Networking Potential with GNS3Vault

Viper Cache Was 77% Faster Than The Competetion

Understanding Stock Market Shorting eBook

Creating your first programming language is easier than you think.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recommended
5.0 rating
Prices starting from : $7.20/mo (SAVE 40% on the first year)
5.0 rating
Prices starting from : $4.00/mo (SAVE 35% on the first year)
5.0 rating
Prices starting from : $1.59/mo (SAVE 20% on the first year)
5.0 rating
Prices starting from : $3.99/mo (SAVE 73% on the first year)
5.0 rating
Prices starting from : $6.74/mo (SAVE 43% on the first year)