I put Meta Verified — and the coveted blue examine — beneath the microscope for 2 weeks. The outcomes had been positively not what I anticipated.
LinkedIn carousels are an important content material format for a lot of causes. First, the LinkedIn algorithm prioritizes this content material format, in all probability because of the visible attraction and subsequent engagement. Very like Instagram carousels, they are typically very interesting as a result of they differentiate from the opposite forms of content material you may come throughout in your feed.
Additionally they are inclined to carry out fairly properly – I’ve solely posted just a few, however they are typically one in every of my top-performing codecs, a win for my personal branding efforts. And in accordance with our inner knowledge, they’ve the third-highest engagement price after video and photograph posts at 4.2 percent.
Nonetheless, I’ll even be the primary to confess that they are often tough to work with, particularly in case your design expertise are sorely restricted. Because of instruments like Canva (and our handy guide to creating and scheduling this format in Buffer), that hurdle is more easy to climb – till you attain the subsequent one: concept era.
So, on this article, I’ll provide you with some concepts to your subsequent carousel from completely different creators and share some greatest practices to make this participating format simpler than ever to supply.
1. Share information associated to your trade
Retaining your viewers knowledgeable concerning the newest trade information not solely positions you as a educated supply but additionally offers worth to your followers.
Listed here are two creators who’ve mastered the artwork of sharing trade information by LinkedIn carousels:
Lady Energy Advertising makes use of a definite tone of voice and visible branding to share essential social media updates.
Why this works: The carousel is visually interesting, and the knowledge is introduced in a concise, easy-to-understand format. This makes it simple for the viewers to remain knowledgeable concerning the newest traits and adjustments within the social media panorama.
Fairly Little Marketer shares their favourite advertising moments of the yr in a visually participating carousel.
Why this works: By highlighting key campaigns and explaining their effectiveness, they supply precious insights and learnings for her viewers. The carousel shouldn’t be solely informative but additionally invitations engagement by asking the viewers to share their very own favourite advertising moments.
2. Share firm tradition and worker highlights
Showcase your organization's tradition, values, and group members by a carousel. This will help construct model consciousness, humanize your model, and construct belief together with your viewers. As an illustration, you possibly can create a carousel that includes worker spotlights or behind-the-scenes glimpses of your workplace.
Beehiiv makes use of LinkedIn carousels to welcome new hires. On this put up, they introduce two new staff, sharing their roles and expressing pleasure about their becoming a member of the group.
Why this works: This method works as a result of it not solely introduces new group members but additionally offers a way of the corporate's progress and world attain. It creates a way of neighborhood and exhibits that the corporate values its staff. This will help to draw potential staff and prospects who worth a powerful, inclusive firm tradition.
Deel, a world firm, makes use of LinkedIn carousels to focus on particular person staff. On this put up, they highlight David Alejandro Lira, expressing their pleasure about having him on board and hinting at his potential future affect.
Why this works: This method works as a result of it places a face to the corporate, making it extra relatable and human. It additionally exhibits that the corporate values its staff and their particular person contributions. This will help to construct belief with potential staff and prospects, who could also be extra more likely to have interaction with an organization that values its individuals.
3. Give step-by-step directions and recommendation
Use carousels to supply step-by-step directions or guides. This may be helpful for sharing how-to content material, tutorials, or ideas. For instance, you possibly can create a carousel that walks customers by organising a selected software program or device.
Jay Clouse shares a information to posting over the vacation season. He offers a step-by-step method to repurposing content material and scheduling posts.
Why this works: This method offers actionable ideas clearly and concisely. The step-by-step format makes it simple for the viewers to observe alongside and implement the recommendation. Moreover, the well timed nature of the content material (posting over the vacation season) makes it significantly related and helpful for the viewers.
Alex shares 5 issues everybody ought to learn about technique. He breaks down complicated strategic ideas into simply digestible factors.
Why this works: This method simplifies complicated concepts (technique) into simply comprehensible factors. Using a numbered listing helps to construction the content material and information the reader by the important thing factors. This makes the content material extra accessible and interesting, serving to the viewers to higher perceive and apply the ideas.
4. Share fascinating data and information
Sharing fascinating information, trivia, or insights associated to your trade or area of interest can place you as a thought chief and interact your viewers. As an illustration, you possibly can create a carousel highlighting little-known information about your trade.
Mad Over Advertising shares an fascinating truth about how Heinz is preventing ketchup fraud with a genius hack, 'The Label of Reality.'
Why this works: This method works as a result of it shares an intriguing story a few well-known model, which may seize the viewers's consideration. The put up additionally highlights the model's innovation and customer-centric pondering, which may encourage different companies and entrepreneurs. The knowledge is introduced in a enjoyable and interesting means, making it extra more likely to be shared and remembered by the viewers.
Verneri Brander shares a comparability between Claude AI and ChatGPT for e mail advertising. He offers insights into how these AI instruments can be utilized to create efficient e mail advertising campaigns.
Why this works: This method works as a result of it offers precious insights right into a trending matter (AI in e mail advertising). The put up not solely shares data but additionally offers a sensible utility, making it extra helpful for the viewers. By sharing his experiences and opinions, Verneri provides a private contact to the put up, making it extra relatable and interesting.
5. Flip complicated knowledge and concepts into simply digestible frames
Remodeling complicated knowledge or data into visually interesting slides is a superb strategy to make your content material extra accessible and interesting.
For instance, you possibly can create a carousel that breaks down a posh matter or showcases key statistics to assist your viewers higher perceive and retain the knowledge.
Listed here are some creators who excel at turning complicated knowledge and concepts into simply digestible frames:
Why this works: Josue's carousel successfully breaks down his content material system into easy, actionable steps. The clear and constant visuals make it simple for the viewers to observe alongside and perceive the method.
Why this works: Chase's carousel highlights three design ideas from an eye catching advert. The carousel itself is visually interesting, with clear and concise explanations that make it simple for the viewers to understand the ideas and apply them to their very own advertising efforts.
Why this works: Erica's carousel focuses on the significance of parallelism in writing. By utilizing clear examples and explanations, she helps her viewers perceive the idea and the right way to apply it to their very own writing. The visuals are easy and constant, making the content material simple to digest.
6. Showcase your services or products
Use carousels to showcase your services or products in a visually interesting means. By highlighting completely different options, advantages, or use circumstances with every slide, you possibly can display how your product solves a selected downside to your audience. For instance, you possibly can create a carousel demonstrating how your product solves a selected downside to your audience.
Jens Joseph Mannanal, Co-founder & COO at Passionfroot, shares a case research of how Superhuman, one of many greatest and fastest-growing AI newsletters globally, leverages Passionfroot to streamline their workflow and sponsorship course of.
Why this works: This method works as a result of it offers a real-world instance of how the product (Passionfroot) solves a selected downside (inefficient and inconvenient methods of organizing sponsorships and monitoring funds). The put up additionally features a testimonial, which provides credibility and exhibits the product's worth. The carousel format permits for an in depth breakdown of the issue, resolution, and outcomes, making the case research simple to observe and perceive.
Distant, an organization that gives options for world employment, shares details about hiring expertise in Portugal. The put up highlights their companies, akin to visa sponsorship and normal onboarding processes.
Why this works: This method works as a result of it offers precious data associated to the corporate's companies. By addressing potential challenges (like visa functions and well being checks) and explaining how their companies will help, Distant positions itself as an answer supplier. This makes the content material extra accessible and interesting, serving to the viewers to higher perceive the companies provided by Distant.
7. Create zero-click content material out of your present media
Zero-click content material presents precious, standalone insights or participating materials with out customers needing to click on on a hyperlink.
Whereas clicking may present extra data, it's not required for customers to realize worth from the content material. Listed here are some examples of nice zero-click content material pulled from present media.
We shared tips about creating content material pillars for social media platforms, offering a transparent and arranged framework for content material creation.
Why this works: This method presents precious insights and recommendation instantly throughout the carousel with out requiring customers to learn the entire article. The content material is concise, visually interesting, and simple to grasp, making it extra more likely to be shared and remembered by the viewers.
SparkToro shares analysis findings on how a lot internet visitors social networks ship with out right attribution, shedding gentle on the undercounting of social media and word-of-mouth referral visitors.
Why this works: This method presents intriguing analysis findings instantly throughout the carousel, making it simple for customers to understand the important thing factors with out clicking a hyperlink. The content material is informative and thought-provoking, which will help place SparkToro as a thought chief and interact its viewers.
8. Share collaborative content material
Elevate your content material by embracing the facility of collaboration. Collaborative content material not solely offers a recent perspective to your viewers but additionally expands your attain by tapping into the networks of your collaborators. This technique might be significantly efficient on platforms like LinkedIn, the place skilled networks intersect and overlap.
On this put up, Ryan Musselman collaborates with Richard van der Blom to share insights on the right way to create a LinkedIn banner that positions you as an skilled and attracts your best prospects. The put up offers a transparent, step-by-step information, full with examples and concepts for incorporating social proof into your LinkedIn banner.
Why this works: This method works as a result of it combines the experience of two thought leaders, offering a complete information that’s each sensible and actionable. By collaborating with Richard, Ryan can supply his viewers a recent perspective and extra insights. The put up encourages engagement by inviting the viewers to observe and help Richard's content material. This not solely offers worth to Ryan's viewers but additionally helps to broaden Richard's attain, making a win-win scenario for each events.
On this put up, Thinkific promotes a webinar that includes Jon Youshaei, a prime creator and educator.
Why this works: This put up works as a result of it presents direct worth to Thinkific's viewers, who’re seemingly within the matter of dialog. By bringing in an skilled like Youshaei, Thinkific can present high-quality, related content material to its viewers. Moreover, the promise of a particular supply creates a further incentive for viewers to attend the webinar.
9. Sharing thought management or how-to content material
Share your experience and data by carousels that present precious insights, ideas, or recommendation. This will help set up you as an authority in your area and appeal to new followers. As an illustration, you possibly can create a carousel that gives ideas for bettering productiveness or shares insights on trade traits.
Why this works: The put up combines private storytelling with academic content material. Lara's story resonates together with her viewers, and her SLAY framework offers actionable recommendation that others can apply to their very own LinkedIn methods
Why this works: Sam’s put up empowers the viewers to share their very own experiences and learnings relatively than conforming to generic content material norms. It additionally promotes the concept LinkedIn is usually a platform for real connections and private progress, not simply enterprise transactions.
Why this works: This put up works as a result of it challenges standard knowledge and presents a recent perspective on content material creation.
10. Spotlight members of your viewers or neighborhood
Highlighting members of your viewers or neighborhood is a robust technique to foster engagement and construct a way of belonging.
Passionfroot showcases the work of assorted creators of their "Creator Gallery." This not solely highlights the creators' specialties but additionally offers them with potential sponsorship alternatives.
Why this works: By showcasing the creators which might be a part of its clientele, Passionfroot shouldn’t be solely selling their work but additionally constructing a way of neighborhood. This technique can result in elevated engagement, as creators really feel acknowledged and valued, and it will possibly additionally appeal to new creators to the platform.
Klaviyo has constructed a thriving neighborhood the place customers and companions can study, develop, and share tips about enhancing their ecommerce companies. They encourage lively participation and even counsel that members search the neighborhood for solutions earlier than beginning a brand new thread.
Why this works: This method not solely fosters a way of neighborhood but additionally positions Klaviyo as a precious useful resource hub. It encourages peer-to-peer studying and engagement, which may result in elevated buyer loyalty and model advocacy.
ConvertKit highlights how Allea Grummert navigates the problem of recommending different creators with out shifting her viewers's consideration away from her personal work.
Why this works: This method offers precious insights to different creators and fosters a way of neighborhood. It additionally positions ConvertKit as a thought chief within the creator economic system, providing sensible recommendation and options to frequent challenges.
11. Share micro interviews
Micro interviews are a concise and interesting strategy to share insights from trade specialists or thought leaders. These bite-sized interviews can present precious data to your viewers in a digestible format, making them best for platforms like LinkedIn, the place customers usually devour content material on the go.
On this put up, Eddie Shleyner, founding father of VeryGoodCopy.com, shares a 165-word "Micro-Interview" with copywriter, inventive director, and writer Cameron Day. The interview is concise, with clear questions and solutions, offering precious insights with out losing the viewers's time
Why this works: This method offers precious insights in a concise and interesting format. The micro-interview format respects the viewers's time, making it extra seemingly for them to interact with the content material. Moreover, by that includes an trade skilled, Eddie can present his viewers with distinctive insights and views, additional enhancing the worth of his content material.
Finest practices to contemplate when creating LinkedIn carousel posts
Making a LinkedIn carousel that stands out and engages your viewers requires a mix of creativity, technique, and a spotlight to element.
We’re not afraid to defer to the skilled, and nobody has extra LinkedIn experience than Richard van der Blom, an skilled LinkedIn marketing consultant. He shared some best practices for LinkedIn carousels which might be immensely precious, which we’ve integrated into the next listing.
- Construction your carousel for straightforward consumption: Goal for round 12 slides, with 25-50 phrases per slide and 500 characters to maintain your content material digestible and keep viewers curiosity.
- Inform a narrative: Use your carousel to take the reader on a journey, whether or not sharing insights, presenting a case research, or explaining an idea. This storytelling method helps to interact your viewers and make your content material memorable.
- Embody a transparent call-to-action (CTA): What would you like your viewers to do after viewing your carousel? Whether or not it's visiting your web site, signing up for a publication, or downloading a useful resource, be sure to incorporate a transparent and compelling CTA.
- Keep constant visible branding: Design your carousels together with your model's colours, fonts, and elegance to create a cohesive and recognizable look. This consistency helps to strengthen your model identification and make your content material stand out within the feed.
- Optimize for cell viewing: Since many LinkedIn customers entry the platform on their cell gadgets, guarantee your textual content is massive sufficient to learn and your visuals are clear on smaller screens. This may enhance the consumer expertise and improve engagement.
There are additionally just a few frequent threads throughout the examples we’ve shared that may assist you to enhance your LinkedIn carousels. Essentially the most profitable carousels:
- Distill essential data for his or her viewers right into a digestible and fun-to-read format.
- Distinct branding and visuals that keep constant week over week.
- Does the work for the viewers by pulling from completely different sources for one cohesive piece of content material.
- Transforms complicated knowledge and knowledge into simply digestible frames.
As you discover these concepts, keep in mind to create carousel content material that’s participating, visually interesting, and related to your viewers.