Our Greatest Performing Social Media Content material of 2023, And Why We Suppose It Labored

Home » Our Greatest Performing Social Media Content material of 2023, And Why We Suppose It Labored

Mitra analyzes the top-performing social media posts of 2023 throughout platforms and why they did nicely.Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Last year, I shared Buffer’s top social posts and why I believed the posts carried out so nicely. It was a lot enjoyable wanting again on the previous yr, so now I’m again to do it once more for 2023!

In the present day, I’m sharing Buffer’s top-performing social posts from every platform and gives you an evaluation of why I feel these posts carried out so nicely. I like wanting again on the prime posts of the yr – it’s an effective way to see what labored to assist form our social media strategy for the upcoming yr. We’re additionally within the course of of adjusting up our technique, so this info will likely be actually useful for us.

What metrics are we utilizing to calculate these prime posts?

At Buffer, we use engagement price and impressions as our base metrics, so I’ll be sharing one of the best posts on Buffer’s LinkedIn, Instagram, X (previously Twitter), and TikTok for every of those metrics. Fb isn’t a precedence for our social media technique because it’s not a channel the place we’ve traditionally had nice efficiency. I’d additionally wish to level out that the posts I’m sharing at present weren’t boosted — that is all natural!

Now, let’s dive in to see Buffer’s prime posts of 2023!

LinkedIn

High publish based mostly on engagement price: An AMA request

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

That is an fascinating one as a result of it truly didn’t find yourself with many feedback, however nonetheless had a excessive engagement price. This publish was shared as a PDF carousel, which we’ve seen a development the place these sorts of posts get a very excessive engagement price on LinkedIn. Our posts that includes the staff and specializing in our tradition have traditionally carried out nicely, so it’s no shock that this publish asking individuals who they’d love to do an AMA with from Buffer was our prime publish.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High publish based mostly on impressions: A ballot on worker advantages

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

I like utilizing polls on LinkedIn as a result of they’re an effective way to start out discussions. My technique with polls on LinkedIn has been to make use of them as a solution to discuss work tradition, and I felt like advantages have been one thing that individuals had been speaking about quite a bit currently, particularly since there’s been a variety of back-and-forth on whether or not distant work needs to be thought of a profit. This query asking folks to decide on one profit that they assume is most essential began a dialogue within the feedback as a result of lots of people had completely different opinions.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

X (Previously referred to as Twitter)

Aspect be aware: I’m nonetheless struggling to recollect this platform modified names

High publish based mostly on engagement price: An open position at Buffer

I’m not shocked to see {that a} ‘we’re hiring’ publish ended up as a prime publish of the yr. At Buffer, we’re identified for our distinctive tradition, salary transparency, and wonderful advantages, so individuals are at all times enthusiastic about the potential of becoming a member of the staff. The truth that we listed the wage straight away most likely caught lots of people’s consideration, even when they’d no real interest in making use of for the job.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High publish based mostly on impressions: A query on distant work perks

I like {that a} publish about distant work is a prime publish right here. We’re extremely obsessed with distant work right here at Buffer, and love to speak about it with our group. I used to be hopeful that asking this query would garner a variety of responses since folks would wish to share their distinctive experiences with distant work, and that’s precisely what occurred right here.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Instagram

High publish based mostly on engagement price: A repurposed publish on advertising metrics


This was truly a publish that I repurposed from the yr earlier than as a result of it had been a top- performing publish the primary time we posted it. I’ve observed that posts that give sensible recommendation carry out nicely for us on Instagram, and that’s why this publish did so nicely. Our viewers contains small enterprise house owners who might not be social media consultants, so posts like these are very useful for them.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High publish based mostly on impressions: A enjoyable twist on a hiring publish


As soon as once more, I’m not shocked to see {that a} hiring publish did so nicely, however this one additionally added the humor issue to it. Once we have been brainstorming learn how to publish about this job, Content material Author Tami urged utilizing old-school Microsoft Paint to create a graphic, and all of us liked the thought and ran with it. I had a sense that this could ‘cease the scroll’ and seize folks’s consideration as they’re taking a look at Instagram. This publish was cute, enjoyable, and straight to the purpose, in order that’s why I feel it did so nicely!

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

TikTok

For TikTok, our analytics are a bit completely different since engagement price just isn’t supplied of their instruments. We use views to gauge our success on the app.

High publish based mostly on views: A CapCut meme about distant work

@bufferapp

Mid day Goal runs are definitely worth the danger #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns

♬ original sound – Buffer

I feel that is my favourite publish of the entire yr, on any of our platforms – it nonetheless makes me chortle once I watch it. I feel this one did so nicely due to a mix of issues: it used a trending meme format (from CapCut, which has made developing with TikToks a lot simpler!), was relatable, was actually humorous, and was a brief video so all of us who’ve a brief consideration span now due to TikTok have been in a position to stick round for the punchline. We’re a completely distant staff at Buffer, so it was additionally poking a bit enjoyable at ourselves. Aspect be aware: We’re completely cool with mid-day Goal runs so long as they’re not getting in the way in which of your work.

I nonetheless can’t imagine we bought over two million views on this TikTok! I’d additionally wish to share transparently, although, how these views didn’t translate into new followers, so this was an amazing lesson that going viral isn’t the reply to every part.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

What are we taking away from these posts for our social technique in 2024?

  • Our open roles collect a variety of consideration. We aren’t at all times hiring, so I can’t plan to publish about this on a regular basis, but it surely exhibits that our tradition is why individuals are so concerned with working for us, so posts specializing in tradition ought to undoubtedly proceed to be part of our technique in 2024.
  • Sensible recommendation is beneficial for our viewers. A number of our viewers are individuals who run their very own companies and occur to be operating their social media accounts, too, however they might not be social media consultants. Any recommendation we may give them to assist them develop and succeed is essential.
  • Buffer’s tradition is a robust matter. Our tradition could be very distinctive, and transparency is one in all our core values, so it’s essential for us to share what we’ve realized at Buffer to assist and encourage others.
  • Following traits can work whenever you do it proper. I’ll at all times be looking out for any traits we are able to leap on, however provided that I really feel like I can really join them with our model. Don’t do a development if it’s not genuine to you and your model.

Wish to take a look at what have been your greatest posts of 2023? Right here’s how.

  • Go to analyze.buffer.com
  • Choose a channel on the left
  • Replace your date vary (prime proper) to Jan 1, 2023 – December 20, 2023
  • Choose Posts
  • Scroll right down to the Publish Insights part
  • Choose if you wish to type by impressions, likes, engagement price, and so on.
  • Make sure that it’s sorted in descending order
  • Your primary publish will likely be on the very prime of the record!
Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Thanks for studying! Have any questions on our prime posts? Depart a remark, and please share your individual prime posts of 2023; we’d like to see them!

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