Steal This Social Media Calendar Template (+ Methods to Make Your Personal From Scratch)

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Create your individual social media calendar with a step-by-step information, or use this free calendar template to get planning immediately.Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Last year, I shared Buffer’s top social posts and why I assumed the posts carried out so effectively. It was a lot enjoyable trying again on the previous 12 months, so now I’m again to do it once more for 2023!

At the moment, I’m sharing Buffer’s top-performing social posts from every platform and offers you an evaluation of why I feel these posts carried out so effectively. I really like trying again on the high posts of the 12 months – it’s a good way to see what labored to assist form our social media strategy for the upcoming 12 months. We’re additionally within the course of of fixing up our technique, so this data shall be actually useful for us.

What metrics are we utilizing to calculate these high posts?

At Buffer, we use engagement price and impressions as our base metrics, so I’ll be sharing the most effective posts on Buffer’s LinkedIn, Instagram, X (previously Twitter), and TikTok for every of those metrics. Fb isn’t a precedence for our social media technique because it’s not a channel the place we’ve traditionally had nice efficiency. I’d additionally wish to level out that the posts I’m sharing at the moment weren’t boosted — that is all natural!

Now, let’s dive in to see Buffer’s high posts of 2023!

LinkedIn

High publish primarily based on engagement price: An AMA request

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

That is an fascinating one as a result of it truly didn’t find yourself with many feedback, however nonetheless had a excessive engagement price. This publish was shared as a PDF carousel, which we’ve seen a development the place these sorts of posts get a extremely excessive engagement price on LinkedIn. Our posts that includes the workforce and specializing in our tradition have traditionally carried out effectively, so it’s no shock that this publish asking individuals who they’d love to do an AMA with from Buffer was our high publish.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High publish primarily based on impressions: A ballot on worker advantages

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

I really like utilizing polls on LinkedIn as a result of they’re a good way to begin discussions. My technique with polls on LinkedIn has been to make use of them as a approach to discuss work tradition, and I felt like advantages have been one thing that folks had been speaking about so much these days, particularly since there’s been a variety of back-and-forth on whether or not distant work must be thought-about a profit. This query asking folks to decide on one profit that they assume is most vital began a dialogue within the feedback as a result of lots of people had completely different opinions.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

X (Previously generally known as Twitter)

Aspect word: I’m nonetheless struggling to recollect this platform modified names

High publish primarily based on engagement price: An open position at Buffer

I’m not stunned to see {that a} ‘we’re hiring’ publish ended up as a high publish of the 12 months. At Buffer, we’re identified for our distinctive tradition, salary transparency, and wonderful advantages, so persons are at all times enthusiastic about the potential for becoming a member of the workforce. The truth that we listed the wage immediately in all probability caught lots of people’s consideration, even when they’d no real interest in making use of for the job.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High publish primarily based on impressions: A query on distant work perks

I really like {that a} publish about distant work is a high publish right here. We’re extremely enthusiastic about distant work right here at Buffer, and love to speak about it with our neighborhood. I used to be hopeful that asking this query would garner a variety of responses since folks would wish to share their distinctive experiences with distant work, and that’s precisely what occurred right here.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Instagram

High publish primarily based on engagement price: A repurposed publish on advertising metrics


This was truly a publish that I repurposed from the 12 months earlier than as a result of it had been a top- performing publish the primary time we posted it. I’ve seen that posts that give sensible recommendation carry out effectively for us on Instagram, and that’s why this publish did so effectively. Our viewers contains small enterprise house owners who is probably not social media consultants, so posts like these are very useful for them.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

High publish primarily based on impressions: A enjoyable twist on a hiring publish


As soon as once more, I’m not stunned to see {that a} hiring publish did so effectively, however this one additionally added the humor issue to it. Once we have been brainstorming easy methods to publish about this job, Content material Author Tami urged utilizing old-school Microsoft Paint to create a graphic, and all of us liked the concept and ran with it. I had a sense that this is able to ‘cease the scroll’ and seize folks’s consideration as they’re taking a look at Instagram. This publish was cute, enjoyable, and straight to the purpose, in order that’s why I feel it did so effectively!

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

TikTok

For TikTok, our analytics are slightly completely different since engagement price shouldn’t be offered of their instruments. We use views to gauge our success on the app.

High publish primarily based on views: A CapCut meme about distant work

@bufferapp

Mid day Goal runs are definitely worth the danger #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns

♬ original sound – Buffer

I feel that is my favourite publish of the entire 12 months, on any of our platforms – it nonetheless makes me snort once I watch it. I feel this one did so effectively due to a mix of issues: it used a trending meme format (from CapCut, which has made developing with TikToks a lot simpler!), was relatable, was actually humorous, and was a brief video so all of us who’ve a brief consideration span now because of TikTok have been capable of stick round for the punchline. We’re a completely distant workforce at Buffer, so it was additionally poking slightly enjoyable at ourselves. Aspect word: We’re completely cool with mid-day Goal runs so long as they’re not getting in the best way of your work.

I nonetheless can’t consider we received over two million views on this TikTok! I’d additionally wish to share transparently, although, how these views didn’t translate into new followers, so this was an awesome lesson that going viral isn’t the reply to every little thing.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

What are we taking away from these posts for our social technique in 2024?

  • Our open roles collect a variety of consideration. We aren’t at all times hiring, so I can’t plan to publish about this on a regular basis, however it reveals that our tradition is why persons are so taken with working for us, so posts specializing in tradition ought to positively proceed to be part of our technique in 2024.
  • Sensible recommendation is helpful for our viewers. Numerous our viewers are individuals who run their very own companies and occur to be operating their social media accounts, too, however they is probably not social media consultants. Any recommendation we may give them to assist them develop and succeed is vital.
  • Buffer’s tradition is a robust matter. Our tradition could be very distinctive, and transparency is considered one of our core values, so it’s vital for us to share what we’ve realized at Buffer to assist and encourage others.
  • Following traits can work whenever you do it proper. I’ll at all times be looking out for any traits we are able to leap on, however provided that I really feel like I can actually join them with our model. Don’t do a development if it’s not genuine to you and your model.

Need to try what have been your greatest posts of 2023? Right here’s how.

  • Go to analyze.buffer.com
  • Choose a channel on the left
  • Replace your date vary (high proper) to Jan 1, 2023 – December 20, 2023
  • Choose Posts
  • Scroll all the way down to the Put up Insights part
  • Choose if you wish to type by impressions, likes, engagement price, and so on.
  • Be certain it’s sorted in descending order
  • Your primary publish shall be on the very high of the listing!
Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Thanks for studying! Have any questions on our high posts? Go away a remark, and please share your individual high posts of 2023; we’d like to see them!

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