Steal This Social Media Calendar Template (+ The way to Make Your Personal From Scratch)

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Create your personal social media calendar with a step-by-step information, or use this free calendar template to get planning immediately.Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Last year, I shared Buffer’s top social posts and why I assumed the posts carried out so effectively. It was a lot enjoyable wanting again on the previous yr, so now I’m again to do it once more for 2023!

Right this moment, I’m sharing Buffer’s top-performing social posts from every platform and gives you an evaluation of why I believe these posts carried out so effectively. I really like wanting again on the high posts of the yr – it’s a good way to see what labored to assist form our social media strategy for the upcoming yr. We’re additionally within the course of of adjusting up our technique, so this data can be actually useful for us.

What metrics are we utilizing to calculate these high posts?

At Buffer, we use engagement price and impressions as our base metrics, so I’ll be sharing the perfect posts on Buffer’s LinkedIn, Instagram, X (previously Twitter), and TikTok for every of those metrics. Fb isn’t a precedence for our social media technique because it’s not a channel the place we’ve traditionally had nice efficiency. I’d additionally wish to level out that the posts I’m sharing at this time weren’t boosted — that is all natural!

Now, let’s dive in to see Buffer’s high posts of 2023!

LinkedIn

Prime put up primarily based on engagement price: An AMA request

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

That is an attention-grabbing one as a result of it truly didn’t find yourself with many feedback, however nonetheless had a excessive engagement price. This put up was shared as a PDF carousel, which we’ve seen a pattern the place these sorts of posts get a very excessive engagement price on LinkedIn. Our posts that includes the workforce and specializing in our tradition have traditionally carried out effectively, so it’s no shock that this put up asking individuals who they’d love to do an AMA with from Buffer was our high put up.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Prime put up primarily based on impressions: A ballot on worker advantages

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

I really like utilizing polls on LinkedIn as a result of they’re a good way to start out discussions. My technique with polls on LinkedIn has been to make use of them as a option to discuss work tradition, and I felt like advantages had been one thing that individuals had been speaking about loads recently, particularly since there’s been loads of back-and-forth on whether or not distant work ought to be thought-about a profit. This query asking folks to decide on one profit that they assume is most essential began a dialogue within the feedback as a result of lots of people had completely different opinions.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

X (Previously generally known as Twitter)

Facet be aware: I’m nonetheless struggling to recollect this platform modified names

Prime put up primarily based on engagement price: An open function at Buffer

I’m not shocked to see {that a} ‘we’re hiring’ put up ended up as a high put up of the yr. At Buffer, we’re identified for our distinctive tradition, salary transparency, and superb advantages, so individuals are all the time enthusiastic about the potential for becoming a member of the workforce. The truth that we listed the wage immediately in all probability caught lots of people’s consideration, even when they’d little interest in making use of for the job.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Prime put up primarily based on impressions: A query on distant work perks

I really like {that a} put up about distant work is a high put up right here. We’re extremely obsessed with distant work right here at Buffer, and love to speak about it with our group. I used to be hopeful that asking this query would garner loads of responses since folks would wish to share their distinctive experiences with distant work, and that’s precisely what occurred right here.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Instagram

Prime put up primarily based on engagement price: A repurposed put up on advertising and marketing metrics


This was truly a put up that I repurposed from the yr earlier than as a result of it had been a top- performing put up the primary time we posted it. I’ve seen that posts that give sensible recommendation carry out effectively for us on Instagram, and that’s why this put up did so effectively. Our viewers contains small enterprise house owners who will not be social media specialists, so posts like these are very useful for them.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Prime put up primarily based on impressions: A enjoyable twist on a hiring put up


As soon as once more, I’m not shocked to see {that a} hiring put up did so effectively, however this one additionally added the humor issue to it. Once we had been brainstorming how you can put up about this job, Content material Author Tami prompt utilizing old-school Microsoft Paint to create a graphic, and all of us beloved the thought and ran with it. I had a sense that this is able to ‘cease the scroll’ and seize folks’s consideration as they’re Instagram. This put up was cute, enjoyable, and straight to the purpose, in order that’s why I believe it did so effectively!

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

TikTok

For TikTok, our analytics are slightly completely different since engagement price will not be offered of their instruments. We use views to gauge our success on the app.

Prime put up primarily based on views: A CapCut meme about distant work

@bufferapp

Mid day Goal runs are definitely worth the danger #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns

♬ original sound – Buffer

I believe that is my favourite put up of the entire yr, on any of our platforms – it nonetheless makes me chuckle once I watch it. I believe this one did so effectively due to a mix of issues: it used a trending meme format (from CapCut, which has made developing with TikToks a lot simpler!), was relatable, was actually humorous, and was a brief video so all of us who’ve a brief consideration span now because of TikTok had been capable of stick round for the punchline. We’re a totally distant workforce at Buffer, so it was additionally poking slightly enjoyable at ourselves. Facet be aware: We’re completely cool with mid-day Goal runs so long as they’re not getting in the way in which of your work.

I nonetheless can’t consider we bought over two million views on this TikTok! I’d additionally wish to share transparently, although, how these views didn’t translate into new followers, so this was an incredible lesson that going viral isn’t the reply to all the things.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

What are we taking away from these posts for our social technique in 2024?

  • Our open roles collect loads of consideration. We aren’t all the time hiring, so I can’t plan to put up about this on a regular basis, however it exhibits that our tradition is why individuals are so all in favour of working for us, so posts specializing in tradition ought to undoubtedly proceed to be part of our technique in 2024.
  • Sensible recommendation is beneficial for our viewers. Plenty of our viewers are individuals who run their very own companies and occur to be working their social media accounts, too, however they will not be social media specialists. Any recommendation we can provide them to assist them develop and succeed is essential.
  • Buffer’s tradition is a strong matter. Our tradition may be very distinctive, and transparency is considered one of our core values, so it’s essential for us to share what we’ve discovered at Buffer to assist and encourage others.
  • Following traits can work if you do it proper. I’ll all the time be looking out for any traits we will soar on, however provided that I really feel like I can really join them with our model. Don’t do a pattern if it’s not genuine to you and your model.

Wish to take a look at what had been your greatest posts of 2023? Right here’s how.

  • Go to analyze.buffer.com
  • Choose a channel on the left
  • Replace your date vary (high proper) to Jan 1, 2023 – December 20, 2023
  • Choose Posts
  • Scroll right down to the Submit Insights part
  • Choose if you wish to kind by impressions, likes, engagement price, and many others.
  • Be sure it’s sorted in descending order
  • Your primary put up can be on the very high of the listing!
Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Thanks for studying! Have any questions on our high posts? Depart a remark, and please share your personal high posts of 2023; we’d like to see them!

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